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DISCLAIMER: The principles and suggestions in this handout and the AVOID SOCIAL MEDIA BLUNDERS webinar are presented to apply to diverse personal and company situations. These materials and the overall seminar are for general informational and educational purposes only. The materials and the seminar, in general, are presented with the understanding that CareerTrack is not engaged in rendering legal advice. You should always consult an attorney with any legal issues.
©2012 CareerTrack, a division of PARK University Enterprises, Inc. Registered U.S. Patent & Trademark Office and Canadian Trade-Marks office. Except for the inclusion of brief quotations in a review, no part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from PARK University Enterprises, Inc.
AVOID SOCIAL MEDIA BLUNDERS
©2012 CareerTrack, a division of PARK University Enterprises, Inc. Registered U.S. Patent & Trademark Office and Canadian Trade-Marks office. Except for the inclusion of brief quotations in a review, no part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from PARK University Enterprises, Inc.
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MODULE ONE
Social Media FundamentalsSocial Media Facts
Social Media accounts for up to ____________________________ % of time spent online.
Social media revenues projected to $ ____________________________ .
New media = New ____________________________ .
New Rules: Perfect is NOT ____________________________ .
Don’t ignore ____________________________ .
Common social media blunders:
To Handle a Negative Post:
Create guidelines Just the facts
Know when to delete Monitor your tone
Defend your position Decide how to respond
Use Ambassadors Be honest
Don’t take it personally
©2012 CareerTrack, a division of PARK University Enterprises, Inc. Registered U.S. Patent & Trademark Office and Canadian Trade-Marks office. Except for the inclusion of brief quotations in a review, no part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from PARK University Enterprises, Inc.
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MODULE TWO
Planning Prevents ProblemsHow will you use the various social media channels?
How will social media support your overall goals?
What is the goal of social media?
What will you communication?
What is off limits?
New Rule: Be __________________________________________ .
Engagement includes:
• Games
• Polls
• Pictures
• Contests
• Questions
©2012 CareerTrack, a division of PARK University Enterprises, Inc. Registered U.S. Patent & Trademark Office and Canadian Trade-Marks office. Except for the inclusion of brief quotations in a review, no part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from PARK University Enterprises, Inc.
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MODULE THREE
Connecting with Your Community
New Rules: Social media must be ____________________________________________ .
Stereotypes are _________________________________________________ .
New Rules: Communities are ____________________________________________ .
Off brand is _________________________________________________ .
Engagement is Key
©2012 CareerTrack, a division of PARK University Enterprises, Inc. Registered U.S. Patent & Trademark Office and Canadian Trade-Marks office. Except for the inclusion of brief quotations in a review, no part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from PARK University Enterprises, Inc.
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MODULE FOUR
Reputation ManagementNew Rule: Act ____________________________________________ .
Effective Brand Management includes:
• Connect
• Create
• Engage
New Rules: Respond ____________________________________________ .
_________________________________________________ is listening.
Be ______________________ with ______________________ .
Everythingyousayis_________________________________________________.
16.6 % of all time online
is spent on social
networks.
©2012 CareerTrack, a division of PARK University Enterprises, Inc. Registered U.S. Patent & Trademark Office and Canadian Trade-Marks office. Except for the inclusion of brief quotations in a review, no part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from PARK University Enterprises, Inc.
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MODULE FIVE
Monitor ___________________________ .
Decide ____________________________ .
Take ______________________________ .
Be __________________________ .
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Example: “The advertisement offended many and for this we are deeply sorry. After realizing this, we acted immediately to remove the advertisement from all marketing activities.”
New Rule: Admit your ____________________________________________ .
The Apology
Acknowledge the problem
Affirm you learned from it
Outline steps to correct/avoid repeat
Recovering from BlundersYour Recovery Plan