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Rev Up Marketing Efforts

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• Jump start marketing today: 3 ways

• Telemarketing and direct mail tactics

• Questions

Session Framework

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• Cole Directory• Published in 1947• Blue Book• Criss-cross directory of

addresses and phone numbers

• Today • In 2013 we delivered millions of expiring

homeowner policy leads to thousands of agents.• “Cole has enabled us to reach new

homeowner insurance prospects effectively and inexpensively.”

-- John H., Insurance Agent

Then & Now

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•43% of all Google searches are local•More than 50% of mobile searches are local•Use hashtags (#relevant keyword relating to your business)

Connect to Your Audience

Broadcast Knowledge

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Show Your PersonalityShow Your Personality

The Guest List• Rule of thumb: 60% of RSPV’s show up.• Invite 40% more RSVPs to ensure success.

• Create a targeted list around brick and mortar. • Send a postcard out to the 5 mile radius• Cole Information provides unlimited up-to-date

information. • Keep in mind:• Average age• Length of residence• home value

Up-To-Date MKGT List

•45 million homeowners move each year

•48 million workers switch jobs

•Errors in human data entry

Number of Renters on the Rise

• Fire Damage Keeps them up at night.• 54% say it would take three + years to replace

belongings.• 45% have insurance to protect personal

belongings.

Who Are Renters?

Young• Newly on their own (last

5-10 years)• “Gen Y” type customer• Change address every

couple years• Expected to become

homeowners• Most likely have an auto

Long-Term

• 35+ years old• Established, but choose to

rent • Far less likely to change

apartments• Understand the

importance of insurance• Most likely have auto (s)

Tell the Neighbors!

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Cold Calling Success

• Number’s Game• First 10-seconds count!• Focus on “local” in your introduction• Use your best inflection and tone• You’re calling to advise and consult, not sell• Time & day matter

• 212 million licensed drivers in America• Uncover unlimited auto leads in your area:• Vehicle make, model, year VIN and Auto X-Date*• Driver’s contact info

Focus on Vehicle Owners

• Auto + house + Life + Toys = Umbrella.• It’s a win-win. The homeowner saves money

and you increase your commission. • Time investment pays off.– Customer appreciates the consultation, compassionate,

relationship-style approach.

Focus on Vehicle Owners

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Your Agency’s Big Advantage• You know:

• The local market area.• The customer’s preference.• The product.

• You have the power:• To adjust your marketing. • Track and measure.• Figure out what’s working?

What’s not?

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• Customer care advisors:

800-283-2855Monday-Friday 8 a.m.-5 p.m. CST

Jump Start Your Sales!

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Timing is Critical•Timing: •The ability to deliver an offer when the consumer is likely to be most interested.

•Relevant: •Respond to the customer’s unique needs, desires, preferences, attitudes, etc.

•Personalized: •Tailor it to your ideal customer.