Download - Automated newsletters
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Better Customer Connections
with Boomerang’s Automated Newsletter
Hap LeonardMarketing Communications Analyst
Traditional email Marketing
• Promotions and offers only affect customers that are ready to buy at the time of delivery.
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Customer/Prospect Readiness
Ready to buy something NOW
Open to the idea of buying something
Are not thinking about it
Don’t think they are interested
Know they are not interested
Ready to buy something NOW
Need to maintain contact with this segment until they are ready to buy
Most top marketers agree that you will attract more buyers if you offer to teach them something of value than you will ever attract by simply try-ing to sell your services
• You position yourself as an expert in your field and maintain contact with a prospect until they are ready to buy.
Automated e-Newsletters
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• Newsletters rank highest in quality B2B opt-in techniques.
Automated e-Newsletters
Boomerang Confidential
• Newsletters rank highest in quality B2C opt-in techniques.
Automated e-Newsletters
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Traditional email Marketing
Typically, the task of creating the company newsletter will fall on the desk of someone who already has a full workload resulting in a Newsletter program that is painful to maintain if at all.
Automated e-Newsletters
With each member of your team contributing articles the to company Blog, Generating content for the weekly newsletter becomes painless and a regular delivery schedule is easy to maintain
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Automated e-Newsletters
1. You and your staff write blog articles on an area of expertise or current research.
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Content generation is spread among many people who all have something to say (even if they don’t know it!)
Small incentives and contests can get people motivated
Weekly Process Example
2. Every Monday night Boomerang automatically scans through the blog extracting excerpts of new articles
Boomerang populates the articles into a pre-defined template and produces an email newsletter with:1. New and past articles with links back to the blog2. Promotions and other standard information3. Optional pictures of the authors
Automated e-Newsletters
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Weekly Process Example
Automated e-Newsletters
3. You receive a proofBoomerang delivers the email upon approval
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Weekly Process Example
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The Setup
• We create a blog for you– WordPress– Any name you want– Can attach your domain: e.g. http://blog.yourdomain.com– You are the administrator and can add people and change
the look and feel• We create a template for you
– Give us art for the top and sidebar– Give us your subject line
• Upload your list to our BlastWizard tool
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The Solutions
• Content Benefits– Content creation is spread across many people
• Internal and external authors• Richer more diverse content• Timely content
– Saves time– Education based marketing positions you as an industry expert– Content posted to blogs is in a standard format– Creating new articles is simple and requires very little training– Consistent method of editing before publishing– The blog is the archive– Automated SEO promotion
• Delivery Benefits - Saves time– Newsletters created quickly that look great and are formatted correctly– Reduces manual errors– Newsletters can be delivered dynamically based on subscriber
preferences or existing db segmentation
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Automated Newsletters
• Interesting, sustainable, and easily maintained information delivered to your clients on a regular basis in a format that they will read, enjoy and potentially pass on!
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