Automated Marketing Strategies:For an endless stream of high value clients!
Developed and Presented By: Edward Zia – AFAMI KSJ
The Profitable Reasons to Pay Attention…
• We love helping Small Business Owners & Entrepreneurs and know this space inside out.
• The strategies, ideas & actionable items we are presenting today are either used by us personally or our clients for massive success.
• We only teach what’s the proven best!
This is on the House!
• We put these Webinars on the house with Vault Members & Clients Q&A at the end.
• If you like what you see, we’d love you to share our content, refer us and consider hiring our services.
What we Stand For!
• Grow: Get more Profitable High Value Clients.
• Succeed: Get the Business and Working Satisfaction you seek.
• Prosper: Your Business Success gives you and your family the Income & the awesome life you deserve.
Edward Zia – Marketing Mentor
• Edward Zia: Ex-Military & Corporate Marketing Director who has helped Hundreds of Small Business Owners & Entrepreneurs Succeed.
• He is the perfect person to help you get your Marketing & Business Strategy right so you get the Growth & Attract ‘The Right’ High Value Profitable Clients you need.
Edward Zia – Notable Wins & Achievements
• Australian Army & “Special Projects” with the Government.
• Marketing Manager at the age of 24 for a $40M Million + Operation, Executive Marketing Director at 28 with a sweet $7.5M Budget and a Team & Elites.
• Knight with the Order of Saint John (‘The Templars’).
• Worked with Hundreds Personalities over the years and with 40,000+ Visits to his Blog ‘The Edward Files’.
Educational Advice, Accreditation & IP
• As a Marketing Mentor and Certified Practising Marketer it holds myself and my business to the highest ethical and personal development standards of my industry.
• The Information Content in this Presentation is of General Advice and Education only and is not intended to constitute personal advice (for that please contact me for Personal Sales & Marketing Mentoring).
• All materials are Developed, Produced and Originally Marketed by Edward Zia of Excellence Above.
• Copyright © 2015
Marketing & Sales Automation• “Automation” in this context is about having other resources
working for you.
• This could be people referring you business, Facebook posts being seen by hundreds while you are sleeping, videos in your websites selling for you and the like.
• As we teach you concepts and strategies – we are all about making it as “Easy and Automated” as possible. Keep this in mind!
Only Automate What Already Works!
• 0 x 0 = 0
• 1 x 0 = 0
• 10 x 0 = 0
• 100 x 0 = 0
• 1000 x 0 = ?
• Can you guess the pattern? lol
Getting the Marketing Right First!
• Standing Out.
• Being Able to Market as Well as Deliver the Work.
• Having the “Reputation” & Working out what to charge.
• Reliable Income and Minimizing Feast Vs Famine.
• Having a Stream of Clients Coming Your Way!
• Effective Leverage & Automation!
The 7 Core Ideas
1. Your Unique Edge.
2. Your Reputation Score.
3. Pricing, Packages & Reputation.
4. The Right Approach.
5. Your Business & Marketing Plan.
6. Keeping Yourself on Track.
7. Making it Fun & Natural.
1. Your Unique Edge
• It’s time to question what your edge is and what makes you stand out.
• This can be something about your work, the type of market you serve, your ideas or something quite new to the industry.
• “You are just as unique as everyone else” – be wary of this and think hard about how you an stand out with a sustainable edge!
2. Your Reputation Score
• Your Reputation in this Industry (and most) is everything.
• “Rep Score” is a mental measure of your presence in the market, how much people like you and the respect they have for your work.
• As you get more Wins, More Exposure, Higher Profile Jobs, Your Score Goes Up.
3. Pricing, Packages & Reputation
• Your Pricing and Ability to get work is quite often linked to your Reputation.
• Many Small Business Owners totally undercharge.
• There may be little choice where you are in business, but don’t stay there. Fill your book / workload, expand and always tweak pricing.
• Deliver more so you can ethically charge more and still have smiles!
4. The “Right” Approach
• We all have 24 hours and 7 days per week with families & commitments to juggle.
• It’s important to make sure your work and tasks are well structured.
• Talking Sales & Marketing, picking the right activities are a must in this area.
5. Your Business & Marketing Plan
• Our Template is available for you to use.
• Just email me and I can send it to you!
6. Keeping Yourself in Track
• As an Ex-Corporate, staying on track is easy!
• Ha ha – try being by yourself. Now that is harder!
• Accountability Friends, Hiring a Business Coach / Mentor and just “Making Yourself DO IT” are critical for all this to work.
7. Making it Fun & Natural
• It’s really important to ensure your Sales & Marketing Approach is “Fun” & “Really You”.
• If you don’t love it, you won’t do it – so it’s great to pick and choose.
Key Concepts: Setup, Leverage & Automation
• “Setup” is the time taken to build a “Leveraged” or “Automated” process.
• “Leverage” is the process of amplification of one’s effectiveness (often “One to Many” being a key example).
• “Automation” is the process of using other resources to do your job for you (be it technology, people and staff).
Favourite Leveraged & Automated Strategies
1. A Quality Website2. Email Marketing3. Blogging & Content4. Facebook5. LinkedIn6. Business Networking 7. Referral Networks8. A Beautiful Folio & Materials9. Listings & Profiles10. SEO & Google Presence11. Free & Paid Events12. Webinars13. “LeadPages” & Auto-Sign Ups14. “Productization” of Services15. Additional Technologies
1. A Quality Website
• What is the first thing you do when you are planning on hiring someone / buying something?
• The Website we coin “Your Own Westfield” and it’s your Shop Front.
• Pay someone Awesome to do it for you if you can’t get it right – you want a beautiful, high converting lead grabbing site!
2. Email Marketing
• Mailchimp is our favourite platform which is often free for many.
• Weekly, Fortnightly or Monthly Emails are a great approach.
• You win by giving away free information and lightly selling your products.
• Edward generally gets 20% + open rates each week and usually a lead each time!
3. Blogging & Content
• Don’t start us! This is a top favourite areas that has totally expanded Edward & Martha’s business.
• Write articles of interest around what you do, share them with your community, become the “Expert” and get found on Google.
• “Web Log” = “Blog” – this is today’s “Newspaper!”
4. Facebook
• Not for everyone, but can be very powerful if used correctly.
• You can connect Personally, Create Your Business Page, Build Likes, Boosted Posts (for very generous amounts) and get sign ups to events, webinars, sell products and get qualified leads.
• Very Powerful and for the cost of coffee and a sandwich, you can get seen thousands of times per day!
5. LinkedIn
• Outstanding for “Business Networking” Online.
• Not so much broad exposure or clicks – BUT it’s brilliant for connecting with people based on what they do, where they work and often their position in a company.
• The Premium option is great and a strong platform for many “Professional Services”. Let’s say you are targeting people in agencies – great!
6. Business Networking
• This is an old Proven Classic of being parts of Networking Groups.
• Many Small Business Owners do really well in this environments for picking up direct work and referrals.
• 4Networking, Chambers, Google it and Explore!
7. Referral Networks
• Having your Partners is a critical part of success in business.
• For example – photographers natural friends are Graphic Designers, Re-Touchers, Agencies, Marketing Consultants, Marriage Celebrants and Fashion Consultants to name a few.
8. A Beautiful Folio & Materials
• This can be a Corporate Profile, a Brochure or anything that really showcases what you do.
• Make it beautiful, easy to buy and it solves a lot of problems!
• Produce it once and many times of use!
9. Listings & Profiles• Quite often (especially in “Professional Services”) people
will often Google one’s name to “check them out”.
• Be it Facebook, LinkedIn, Flying Solo, 4Networking, Forums, Communities and the like – quite often your name may rank in these engines.
• According to LinkedIn Australia, 86% of people check ones LinkedIn Profile before doing business (Ref: Jillian Bullock for that).
10. SEO & Google Presence
• “Search Engine Optimization” is the field of getting yourself found on Google for certain say “Phrases”.
• Say “mechanic parramatta”, “graphic designer melbourne” – it’s great that your site may come up.
• This is a whole area of itself, however great places to start is by “seeding” your site and content with the right words for which you want to be found.
11. Free & Paid Events
• If you are say doing Paid Workshops or “Free Events” for all – this is a great form of leverage.
• You can speak to dozens plus of people with your great ideas.
• Do a great job, even do an invite for people to do business with you. Love this technique!
12. Webinars
• Web + Seminar = Webinar!
• A great low cost means of sharing content, demonstrating what you do, recording it and getting more clients!
13. LeadPages & Auto-Sign Ups
• LeadPages is this great program we highly recommend and use personally to set up high converting sign-up pages.
• People can Opt into your database for a compelling reward.
• Great way of building your list with no extra work.
14. Productization of Services
• If you are say a Coach, Mentor, Accountant, Consultant or Service Provider – if you can “Productize” your service. It’s a great way of working.
• Feel free to check out Edward’s example “The Awesome Marketing Vault”
15. Additional Technologies
• Beyond these concepts there are plenty of new technologies and ideas coming into the market.
• Think about how you can even Outsource, Hire People and use Agencies to help you get done what you need to get done.
Pick & Choose & Plan!
• These are only some areas of Marketing which are our personal favourites.
• The trick is to say pick a few that you like and just do them well!
In Closing…
• All you need to do is take ONE GREAT IDEA and do it tomorrow and it can make the massive difference.
• Awesome Results come from Awesome Action so make your first move.
We’d Love to Help You!
• If you have enjoyed this fine event we would love to invite you to do business with us!
The Awesome Marketing Vault:
Marketing Mentoring Program
www.excellenceabove.com.au
The Awesome Marketing Vault:
Marketing Mentoring Program
www.excellenceabove.com.au
Profitable Strategies +
Powerful Content
The Awesome Marketing Vault:
Marketing Mentoring Program
www.excellenceabove.com.au
Marketing Mentoring
Delivered Online
The Awesome Marketing Vault:
Marketing Mentoring Program
www.excellenceabove.com.au
Live Webinars with Q&A Support
The Awesome Marketing Vault:
Marketing Mentoring Program
www.excellenceabove.com.au
30 Day Guarantee with No Questions Asked – Keep the
Content!
A Profitable Strategy with Edward
• Powerful Marketing & Business Strategy with Mentoring to help you Grow and Succeed.
• Edward can look at what you are currently doing, provide some new ideas and guidance on helping you succeed.
Acknowledgements, Thanks & Credit
• For the imagery & concepts – we’d love to thank and acknowledge the awesome:
– Spock from Star Trek (TOS)
– The Fallout Video Games Franchise
– Arnie, Channing Tatum, Eric Cartman from South Park, Sam Worthington
– And everyone else who helped make this awesome!