Automated EngagementElectronic Receipts and the Future of Geo
Tyler Bell @twbellWhereConf 2012
The Costanza Wallet
Consider the Humble Receipt…
Usually Retained for
•Expense Reporting
•Returns
•Exchanges
•Credit card purchase verification if you really have your act together
Usually Go in the Bin
Quantified Self, Consumer Engagement
Receipts are a singular, massive, & almost-wholly unexploited resource of engagement data
A Huge Source of Engagement Data
Receipts are Touchpoints between two spheres of activity
The Business
The Consumer
• Retailers & Merchants
• 'Structured Inbox' Initiatives
• Credit Card Companies
• Mobile Payment Mechanisms
To whom do we look for Innovation
• Retailers & Merchants
• 'Structured Inbox' Initiatives
• Credit Card Companies
• Mobile Payment Mechanisms
To whom do we look for Innovation
Only a few retailers provide electronic receipts
PDF FFS
HTML
Structured Table
Microdata/Markup
• Retailers & Merchants
• 'Structured Inbox' Initiatives
• Credit Card Companies
• Mobile Payment Mechanisms
To whom do we look for Innovation
http://windowsteamblog.com/windows_live/b/windowslive/archive/2011/10/03/hotmail-declares-war-on-graymail.aspx
I am in UR Inbox, Killing UR D00ds
Lemon
Eyeona
ShopSanity
Slice
Shoeboxed
• Retailers & Merchants
• 'Structured Inbox' Initiatives
• Credit Card Companies
• Mobile Payment Mechanisms
To whom do we look for Innovation
MerchantMerchantAccount
PaymentNetwork
CardIssuer Cardholder
Electronic payments
• Retailers & Merchants
• 'Structured Inbox' Initiatives
• Credit Card Companies
• Mobile Payments Mechanisms
To whom do we look for Innovation
Mobile Payments:
For the first time in history users will [in principle]
have access to their own purchase history in
structured, digital format
As Users:
We must demand control of this information
As Developers:
We must ensure that this information is employed responsibly for the user's
betterment
Receipt Data will be the next Battle
Remember Fire Eagle? User control over 3rd party consumption
Long Live Data
