Intro to Social Marketing Automation

When It’s Time to Graduate.

Integrated eMessaging Solutions

When It’s Time to Graduate

• More than 3 social media channels– Facebook– LinkedIn– Twitter– Slideshare– Pinterest– YouTube

Integrated eMessaging Solutions

When It’s Time to Graduate

• You have more than one brand:– Association– Campaign– Foundation– Product– Certification

Integrated eMessaging Solutions

When It’s Time to Graduate

• More than 1 person doing social part of the time

• Need to appear bigger than you are• Need to track what’s going on in

social & the web without a lot of effort

• Need to cross-reference

Integrated eMessaging Solutions

Social Marketing: Common Areas• Posting• Following terms/people/lists• Reporting• Cross-posting• Need for easy landing pages & data

collection • Need for personality & interaction