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David Desrosiers
Online Marketing Specialist & Certified Marketo ExpertInstitutional Real Estate
Senior Consultant & Product Manager Perkuto
Michelle Tiziani
Lindsay KhanMarketing Automation Specialist, Perkuto
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Shocking Statistics
81% of U.S. online consumers trust
information and advice from blogs (BlogHer Survey)
61% of US customers have made an
online purchase decision based on a
blog post.(BlogHer Survey)
Companies using email to nurture
leads generate 50% more sales-
ready leads and at 33% lower cost. (Hubspot)
Image Sources: Wikimedia Commons - Tambako The Jaguar
Suprised lemur! - Modified
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Challenges
• RSS Feed Adoption
• Technology Ecosystem
• Branding
• Control & Automation
– Lists management
– Opt-Ins and Unsubscribe
– Email Scheduling/Frequency
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Challenges
• RSS Feed Adoption
• Technology Ecosystem
• Branding
• Control & Automation
• Measurement
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Background
Image Source: Wikimedia Commons - Remi Otäcon Licence - Modified
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Results
• Better alignment with product line and new
revenue model – (Freemium)
• Return on investment year 1
• Increased engagement on blog
• Increased blog traffic
• Outperforming conversion
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Subscribers upsell campaign results
30% Campaign Response > Won Deals
Benchmark 5-15%
74 Deals
4 533 Feed Subscribers
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Product Overview
• Live Demo
– Marketo Assets
• Campaign
• Program Tokens
• List
– Digesto Admin Interface (5 min)
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3 Steps Setup
1. Create a Marketo Program
2. Connect your Marketo Account
3. Create you Digest, Test & Turn it On!
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Some of our clients
“I love our new RSS Newsfeed program developed by Perkuto. It’s great that it’s delivered through Marketo because we have more control.”
Michelle Tiziani, Online Marketing Specialist
“I would recommend Digesto to other Marketo users looking to expand the reach of their corporate blog.”
Adam Waterson, Marketing Technologist