Download - Austin Clowdus, LiveClicker - "Video, Email & Dragons - Bringing Game of Thrones to the UK"
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#FOE2016
Video, Email & Dragons: Bringing Game of Thrones to
the UK
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Austin Clowdus
#FOE2016
Twitter: @Future_of_email
Send Time Innovation vs. Open Time Innovation
What was last innovation in email?#momentofopen
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#FOE2016
Video in Email: Fact or Fiction?
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Sky Atlantic & Game of Thrones
#FOE2016
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The Missing Journey Moment
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The Missing Journey Moment
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20%
80%
Moment of Send
Rich Data SetEveryone Else
#FOE2016
Moment of Open
• Personalized for 100% of openers
• Can leverage 50+ dynamic data points
• Content without an expiration date
• Functionally optimized to WOW!
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#FOE2016
Send Time PersonalizationData & Content Segmentation &
Testing
Send
Email Client DeviceBrowser OS
16 File Formats
16 segments
.
Send Test Open
Moment of Open Personalization
RealTime Testing for “always on” optimization
Compatibility based logic automatic
Data collected at open automates content population
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#FOE2016
Let’s See It
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The results are in
#FOE2016
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2016 Video in Email Landscape
#FOE2016
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The Future of Email is at the Moment of Open
RealTime Data Personalization Dynamic Content
For the marketer when they hit send
Limited to data you have at send
First name, past behavior, static
after send
For the subscriber when they open
Leverage data at the moment of open
Emails without expiration date
Send is not the end
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Flash Sale Offer
• Order Volume: +11.7%
• Total Sales: +23.0%
• Conversion: +17.9%
#FOE2016
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Live Social Context● RealTime
tweets● RealTime
Pinterest boards
● YouTube channel
● Facebook page
#FOE2016
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RealTime Rewards• RealTime rewards based on
current points balance
• Perfect for mailings with sporadic or infrequent cadence
• Credit card points, loyalty balances, etc.
#FOE2016
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Custom RealTime FeedsUpdate price & availability in real-time within your emails by leveraging your own in-house data feeds.
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#FOE2016
Moment of Open Personalization Drives The Future of Email