Augmented Reality & E-Commerce
The Future Of Online Product Engagement
www.webcamsocialshopper.com
• First Product To Market; Patent Pending
• First E-commerce Motion Capture Interface
• First Flash Solution
• First To Integrate Sharing Features
• First Truly Markerless Solution
• First Video Conferencing Prototype
• First To Have No Backend Integration
History of Driving Innovation
Shoppers Can Just Use It
• No marker needed• No downloads• No special hardware/cameras
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Retailers Can Just Use It
• No back-end integration• Social media ready• Fully compatible with analytics
Not An AR Concept - We’re In The Market
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Demo
The Online Shopping “Experience” Sucks
• Conversion Rate: 2 – 3%• Return Rate: 25 - 40%
Experience
Experience Proce
ss
Proce
ss
• Conversion Rate: 20 – 40 %
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What Do Online Shoppers Want?
76% of people who shop online more than once a month say advanced product viewing features are “extremely” or “very” important in their decision to stay and purchase from a site and return to the site to purchase again.
SOURCE: Limelight Networks
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Webcam Usage
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72% of 18 – 29 year olds own a laptop. Source: Pew Internet & American Life Project
83% of college students own a laptop. Source: Student Monitor
More than 50% of Gen Y owns a webcam. Source: Cisco
79% of laptops now have webcams. Source: PC World
Given the technology adoption trends seen across generation, it is
safe to assume that Gen Z will have higher Webcam adoption than
any generation prior.
The U.S. Market
SOURCE: eMarketer & SORO Report 2007, Forrester Research & Shop.org
New Features & Site Improvements Spend - Apparel
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Georgetown Usability StudyE-commerce & AR
www.webcamsocialshopper.com
Georgetown Usability StudyE-commerce & AR
• Purchase Decisions
• Potential
• Results = ‘entertaining’, ‘useful’, ‘positive’, and ‘valuable’
• Recommend to a friend?
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Georgetown Usability StudyE-commerce & AR
• Motion Capture Adjustment
• Mouse vs. Motion Capture
• Icon Familiarity
• Sharing – Email vs. Facebook
www.webcamsocialshopper.com
Summary
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Thank You!
Matthew SzymczykCo-Founder & [email protected]
Twitter.com/kobrakai
Blog: www.weareorganizedchaos.comFacebook Page: www.facebook.com/augmentedreality