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2011 AudioCodes Ltd.
All rights reserved.
AudioCodes Confidential Proprietary
AudioCodes Solutions for..Every type of UC Deployment
February 2011
Ian Woolner
Enterprise Sales Director UK
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This session will give you
An Overview of Audio Codes
A summary or our product range
Some of the challenges we help solve
How we make the deployment of Microsoft Lync easy
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2010 Overview
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Strong growth Revenues grew ~20% YoY Earnings grew more than 300% YoY
Positive Cash flow above $15M
Operating Margin of 11.7%
Networking grew above 30% over 2009
Significant growth in sales through Channels
Increased revenues from Services [Support for the Channel]
The Global leader in Gateways that address the needs of the Enterprise
2010 Financial Performance
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32.6
34.234.8
36.5
38.3
Q3'09 Q4'09 Q1'10 Q2'10 Q3'10
Revenues $M
1,556
2,482 2,4672,838
3,551
Q3'09 Q4'09 Q1'10 Q2'10 Q3'10
Earnings (non-GAAP)$K
5,600
11,800
3,3001,600
5,800
Q3'09 Q4'09 Q1'10 Q2'10 Q3'10
Cash flow fromOperations $K
Last 5 Quarters Key Financials
5.0%
7.5% 7.5%8.3%
9.7%
Q3'09 Q4'09 Q1'10 Q2'10 Q3'10
Operating Income
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UC Trends
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UCC Market Trends
Major UCC and IP-PBX vendors
Increase focus on UC applications & features
Move away from peripherals such as media gateways and E-SBC
Migrating from proprietary IP protocols to the SIP standard
therefore more willing to collaborate with Best-of-Breed
vendors such as AudioCodes
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PSTN Gateways Wide Interoperability
Certification with all major UCC vendors worldwide
Avaya (with Nortel) Alcatel-Lucent
Siemens (SEN)
NEC
Aastra
Mitel Toshiba
Shoretel
3Com (HP Networking)
Interactive Intelligence Enterprise Equipment Market Share 2009 (Infonetics)
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Audio Codes Features
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SmallBusiness
LargeEnterprise
SME
E-SBC Offering
Technology
Core AudioCodes DSP
Extensive line of voice Codecs
Deep transcoding densities
Smooth migration from
Gateways to E-SBCs
Mediant 1000 NGN will support
up to 5000 sessions
E-SBC Max # ofSessions
Mediant 800 24
Mediant 1000 150
Mediant 3000 1000
Mediant 5000 3000
Mediant 8000 8000
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Terminal Adaptors Analog VoIP Gateways
MediaPack 1xx Analog VoIP Gateways
Connecting phones, modems, fax machines, PBX or PSTN
Spans a range of 2 to 24 analog FXS/FXO ports
Mature 3rd generation MediaPack product line
Superior VoIPerfect quality with competitive price per port
Large variety of interoperable SoftSwitches and PBXs
PSTN Fallback and Standalone survivability
Comprehensive management tool for configuration and maintenance
Very rich SIP implementation with routing manipulation options
MediaPack 112/114/118 MediaPack 124D
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PSTN Gateways - SAS
Standalone Survivability (SAS) for service continuity
Maintains basic features to registered SIP Phones in case of WAN failure
Make and receive calls, Intra-branch calls
Automatically learns dial plan via REGISTER
Advanced telephony features during emergency mode
Hold, Transfer, Conference
Shared call appearance
Emergency message on screen
One of our strongest features entering
into vendors certification lists (Avaya, ALE..)
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Enterprise Session Border Controller (E-SBC)
Key component in smooth migration of
Enterprise customers to VoIP Almost all IP-PBX vendors rather avoid
dealing directly with IP-to-IP interop
Connecting through AudioCodes E-SBC
The E-SBC provides the enterprise
PSTN Connectivity Interoperability
Survivability
Security
Quality assurance
E-SBC enables SIP Trunking Connecting the Enterprise TDM/IP PBX to
an ITSP (VoIP service provider)
Toll bypass
Internet
ITSPWAN
Enterprise LAN
PSTN
E-SBC
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One Platform connects all
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Gateways / E-SBC / MSBG Unique Selling Points
Mediant 1000 MSBG and Mediant 3000 E-SBC are certified by
Avaya DevConnect for worldwide use Cost effective alternative to Acme Packet for Avaya Customers
Hybrid platformGateway & Session Border Controller in One unit
Compatible gateways for CS-1000
Investment protection for huge base of ex-Nortel VARs and end-customers CS-1000 to Aura connectivity (Mediant 1000/3000)
CS-1000 to PSTN connectivity
Analog lines (MediaPack 11x)
Mediant 1000 with HP and Lync Mediant 1000 (inc. MSBG) being certified by HP Enterprise Services for use with
Lync and SIP Carriers
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Connecting to Applications
IP Remote Agents and Contact Centers
Challenges:
Agents in Remote Offices Agents in Home Offices
Security
NAT Traversal
Solution: Enterprise SBC
Protects Enterprise
Enables VPN Connection to
Remote office
Solves NAT Traversal issues towork at home agents
Internet
Remote LAN
Remote
Agents
Remote
Work atHome
Agents
NAT
Local
Agents
IP Contact
Center
Enterprise
SBC
V
PN
Bad Stuff
SRTP/TLS
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Connection to Applications
BlackBerry (RIM) Mobile Voice System (MVS) Fixed Mobile Convergence (FMC) application
Unifying desk phone with BlackBerry Smartphone
Calls are anchored in the Enterprise PBX
Gateway / E-SBC is needed to connect the IP-PBX to the BES/MVS servers
RIM & AudioCodes together are certified by Avaya DevConnect Strong selling point among Avayas VARs
This is a pure channel play, demand to be generated at the VAR level
RIM is planning similar certifications with more IP-PBX vendors (SEN, Mitel)
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AudioCodes
Mediant 1000 MSBG
With E-SBC features
Avaya SES
Avaya Aura
Communications
Manager
Avaya MeetingExchange
WAN
LAN
Connect Service
Connecting to Applications
Skype Connect and Avaya (ROI Networks)
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Microsoft Lync
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Converged Communications
Delivering on Critical Communications
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AudioCodes Ecosystem with Microsoft Unified Communications
Microsoft
UnifiedCommunications
Solutions
3rd party Analog and SIPbased Phone Support
Media Gateway
Legacy TDM PBX
Media Gateway
E1/T1/BRI/FXO
PBX
Legacy Fax & otherAnalog devices
Media Gateway
Non certified IP PBX
Media Gateway IP-PBX
SIP
IPPhones
AudioCodes Mobile
Soft ClientMedia Gateway
SIP
PSTN Networks
Media Gateway
.
TDM Trunks
SP PSTN
Secured SIPTrunking
Media Gateway
.
SP IP WAN
SIP Trunks
Recording
solutionSmartTAP Call Recorder
Survivability
Lync
PSTNWAN
Survivable BranchAppliance
Media Gateways
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Typical Network Layout Office Communications Server 2007 R2
Mediant 1000
Basic Hybrid Gateway PBX
Big BranchMediant 2000
Basic Gateway
Mediant 3000
Basic Gateway
PBX
HeadquartersOfficeCommunications
Server 2007Mediation
Server
Mediation
Server
TDM
G.711, SIP/TCP, RTP
RTA , SIP/TLS, SRTP
PSTN
Third-party IP Phones
optimized for Microsoft
PSTN
PSTN
IP-PBX
IP Phones
IP
IP IP
Small Office
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Typical Network Layout Lync Server 2010
Mediant 1000
SBA PBX
Small Office
Big Branch Mediant 2000
SBA
Mediant 3000
EnhancedGateway
PBX
Headquarters
Mediation
Server
PSTN
Third-party IP Phones
optimized for Microsoft
PSTN
PSTN
IP-PBX
IP Phones
IP IP
TDM
G.711, SIP/TCP, RTP
RTA , SIP/TLS, SRTP
IP
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Microsoft OIP Certifications for Enhanced Gateways & SBAs
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Unmatched Stability & Performance
AudioCodes uses separate processing engines for different gateway
functionalities:
Embedded CPU for AudioCodes VoIP services
DSP farm for offloading media-intensive applications from the CPU
Intel-based server for Mediation Server / SBA software
Result: AudioCodes provides better performance and better stability
Mediant 1000
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Office Interoperability
Interoperability with numerous TDM PBXs
Interoperability with non Microsoft-certified IP-PBXs
Quick time-to-market
No need to invest in the existing equipment
Microsoft UC Network Non-Certified IP-PBXs
Other SIP IP-PBXMicrosoft SIP
Media Gateway
And more
IP Phones
Office
Communications
Server/ LyncServer
OfficeCommunicator/Lync
E1/T1/BRI/FXO
PBX
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What are the most important features that customers want
out of an E-SBC?
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Large Enterprise
WAN (IP)
PSTN Fallback
Gateway
IP Phones
Intranet
SIP Trunk SBC
PSTN
PBX
IP-PBX
IP
TDM
Fax
Firewall Router
Exchange server
Lync
Lync
Analog Phone
Mediant 3000 E-SBC / Enhanced
UcSIPT Architecture Large Enterprise
MP1xx
Th I t t d M lti S i B i G t
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Small to Medium Enterprise
WAN(IP)
Router
PSTN Fallback
Gateway
IP Phones
Intranet
SIP Trunk
Firewall SBC
PSTNPBX
IP-PBX (Optional)
SBA
IP
TDM
Fax
Lync
Lync
Analog Phone
Mediant 1000 E-SBC / SBA
The Integrated Multi Service Business Gateway
WANAccess
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SBA Monitoring SCOM
AudioCodes offers a SCOM Plug-In to monitor the SBAs and Enhanced gateways
through a single, familiar and easy to use interface - Microsoft centralized System
Center Operations Manager
Providing Gateway insights of health and performance information as well as
alerts. (e.g. Power Supply, Number of Busy calls etc.)
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Third-party IP Phones
optimizing for Microsoft
Office Communicator / Lync
Microsoft Unified
Communications
AudioCodes SIP
Phone Support
AudioCodes Mobile
Soft Client
AudioCodes 300HD
Series IP Phones
Third-party SIP
IP & Soft Phones
Analog Phones
Enabling SIP-Phones, Analog Phones and Mobile handset connectivity
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OCS / Lync Server IP Phone Applications
Microsoft OCS / Lync Pool
IM, Presence Audio, Video,Conferencing, IVR
Inbound Routing
Outbound Routing
Voice Mail Routing
OC / Lync
User D
Mediant 1000 with SPS
External Server with SPS
User B
3rd party IP Phone
SIP
User C
AudioCodes 300HDIP Phone
SIP SIP
User A
Analog Phone
MP1xx MP2xx
PSTN
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Enables most market leading IP Phones install base to
connect to OCS / Lync Server via SPS
Third Party Phone Support using SPS
A short interoperability test is recommended to get the most out of the OCS/Lync Server features
with additional 3rd IP Phones vendors
AVAYA9620
AVAYA9630
AAstra57i/6757i
Aastra L32 DECT
SNOM300xLite Soft Phone
Polycom320
Polycom450
Polycom550
Polycom650
Polycom670Cisco CP7960
Cisco CP7940
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2011 AudioCodes Ltd.
All rights reserved.
AudioCodes Confidential Proprietary
Thank you
February 2011
Ian Woolner
Enterprise Sales Director UK