Download - Audience 1b
ACTION ADVENTURE
Lo:To understand how action adventure films appeal to audiences
THINK: Who likes action adventure films and why?
PAIR: Talk to the person next to you – what do they think?
SHARE: What do we think as a group?
Why are action adventure films so popular?
• Why are they a good investment for the production company/studio?
Match up these terms
Hollywood model
Blockbuster
Mainstream audience
Major studio
A film that sustains widespread popularity and achieves enormous sales
Meets audience expectations – follow’s Todorov’s four part narrative structure/element of spectacle
A wide target audience – mass appeal
Dominates the film market – is in charge of producing many films
Tentpole
A high grossing film that funds smaller film projects for the studio
Match up these terms
Hollywood model
Blockbuster
Mainstream audience
Major studio
A film that sustains widespread popularity and achieves enormous sales
Meets audience expectations – follow’s Todorov’s four part narrative structure/spectacle
A wide target audience – mass appeal
Dominates the film market – is in charge of producing many films e.g. Universal, Warner Bros
A high grossing film that funds smaller film projects for the studio
Tentpole
ACTION ADVENTURE
Uses and Gratifications Theory (Blumler & Katz 1974)
States there are 4 reasons why audiences watch films:
What do you think they are?
1.
2.
3.
4.
ACTION ADVENTUREUses and Gratifications Theory (Blumler & Katz 1974)
State there are 4 reasons why audiences watch films:
What do you think they are?
1. ESCAPE/ENTERTAIN – media texts allow the audience to escape from reality/consumed purely for entertainment purposes
2. SOCIAL INTERACTION – People create personal relationships with characters in a media text. Creating common ground for discussion in everyday life.
3. IDENTIFY/SELF GRATIFICATION – People often identify part of themselves in a media text through character or circumstance.
4. INFORM & EDUCATE – the audience gain an understanding of the world around them by consuming media texts
Which of these apply to the audience quotes?
Which uses and gratifications do Action Adventure films offer?
Watch this clip
Does it offer:Escape, social interaction, entertainment…?
Give reasons for your choices
Ext: Who is the target audience?
Which classification is most profitable?
Which best appeals to a family audience?
ACTION ADVENTURE
Lo:To understand how action adventure films appeal to audiences
So how do action adventure films appeal to audiences?
Write for 5 minutes answering this question
Family audience - BBFC
• Guess the certificate – starter – codes• Use of stars/mass appeal
• Characters, conventions, settings etc appeal to audience
• Looking at examples – grid – evidence• Primary, secondary, appeal to male/female/ages – uses and
gratifications• Technology – 3D/viewing experience – rejuvenate genre• Planning how you will appeal to a family audience
LO: To identify codes and conventions that appeal to family audiencesTo apply this to your own action adventure films
• Guess the certificate?• What action, enigma, visual, verbal codes support your
decision?
?
??? ?
Choose 2
Ext: how does the poster represent it’s target audience?
LO: To identify codes and conventions that appeal to family audiencesTo apply this to your own action adventure films
• Guess the certificate?• What action, enigma, visual, verbal codes support your
decision?Choose 2
Ext: how does the poster represent it’s target audience?
Which one best attracts a family audience?
How would action sequences and adventure narratives change?
Action Ext: AdventureUse the classification booklet to help you
Fill in your grid
• What conventions apply to which certificates?
• Sanctum• TRON• UP• Pirates of The Carribean• Sherlock Holmes
Characters Themes (e.g. betrayal, adventure)
Action sequences Narrative drive/Quest
Debate: 12/12A certificate films are the most successful certificate for the action adventure
market
Left hand side of room Right hand side of room
YOU AGREE YOU DISAGREE
Be prepared to give reasons for your decision!
STAR POWER: Stars draw large audiences due to fan base
• Which film do you think has the most star power?
Who would you cast in a 12A action adventure?
Cast your leads
Consider their star powerstar persona and appeal to 12A audience
Ext: How are you challenging conventions of action adventure?
Planning gridHow will you appeal to a family audience in your film?
Details Appeal to family audience
Working title
Certificate
Characters(Propps)
Settings(Narrative drive)
Conventions(Action Adventure)
Narrative(Quest?)