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AUCDGo beyond ‘presence’…And get to impact!And get to impact!
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S i l M di R l tiSocial Media Revolution
• Facebook now has more clicks to sites than Google
• Soon over 50% of the US Public willSoon over 50% of the US Public will be connected via Facebook
• Mobile app/web access accelerating• Mobile app/web access accelerating adoption & level of engagement
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Ab t UAbout Us
Small Act enables nonprofits to leverage social media to achieve funding and messaging objectivesmedia to achieve funding and messaging objectives
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N t St i S i l?Next Step in Social?
• 2009 & 2010 has been about…Presence & Measurement• Presence & Measurement
• NOW is it about results• What is the return we are getting?
How do we get more donations not• How do we get more donations not just ‘friends’?
• Back to where relationships are what matter most.
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S i l M di S tSocial Media Spectrum
• Listen• Learn• Engage• Influence
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Communications vs. Relationship Developmentp p
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Customer Relationship pLifecycley
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Customer Relationship pLifecycley
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Customer Relationship pLifecycley
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Customer Relationship pLifecycley
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Th P f WhThe Power of Why
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Th P f St iThe Power of Stories
• Global Hunger vs. SofiaT i h f S fi• Twice as much for Sofia
• Little Sisters of the Poor
• What can someone take to their own ‘campfire’?own campfire ?
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Th H dlThe Hurdles
• Young savvy person on staff…B t d ’t k th i• But doesn’t know their organizationg
• Savvy communicators• Savvy communicators….• But not up to speed
t h l i lltechnologically
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A Place to Start –A Place to Start one tree at a time
1. Focus on one campaign2. Find key influencers who are passionate3. Ask Questions and Engage the Masses
* Voting (Influence on the Benefactors)-Till the Soil
* Provide Updates without ASKS! ☺- Grow the Roots (stories)
* Celebrate the Success- Share the fruit
* Raise support/money for the next ‘fruit tree’
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O H l t YOur Help to YouConnect with us. ☺
Casey [email protected], 202-256-3569
• An hour of free coachingAn hour of free coaching• whatever you need to get up to speed
F S i l M di 101 T i i W bi• Free Social Media 101 Training Webinar• Help you tell your story
• Connect with other Nonprofit Leaders• Client Webinars (LinkedIn, Strategy,
Y T b t )YouTube, etc.)