Download - Attitudes
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PRESENTED BY
SIDDHARTH 57YUVRAJ 55
AMIT 60
ATTITUDE IN ORGANISATIONAL
BEHAVIOUR
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THE CONCEPT OF ATTITUDE
An attitude is the behavior of a person/s with respect to a given objective like physical objectives, issues, ideas, events, people, etc in positive or negative way of responding.
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CHARACTERISTICS OF ATTITUDE
1. VALENCE
2. MULTIPLEXITY
3. RELATION TO NEEDS
4. CENTRALITY
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FUNCTIONS OF ATTITUDE
1. ADJUSTMENT FUNCTION
2. THE EGO-DEFENSIVE FUNCTION
3. THE VALUE-EXPRESSIVE FUNCTION
4. THE KNOWLEDGE FUNCTION
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COMPONENTS OF ATTITUDE
THERE ARE THREE COMPONENTS OF ATTITUDE
1. COGNITIVE
2. AFFECTIVE
3. BEHAVIOURAL
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COGNITIVE
It represents the beliefs of a person about an attitude of objective.
It consists of the individual’s beliefs, perception & ideas about an objective.
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AFFECTIVE
It refers to the emotions associated with an attitude object.
It basically consists of the feeling of a person has toward an attitude object.
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BEHAVIORAL
It is concerned with the way one intends to behave toward a particular attitude object.
How the person wants to behave & what the person says about his behavior towards the object.
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ATTITUDE FORMATION
Here, a person’s beliefs about an object & the amount & type of information the person has about the object both contribute to the formation of an about the object.
If a person has positive beliefs about an objective, the persons the person forms a positive attitude about it & vice versa.
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FACTORS IN ATTITUDE FORMATION
1. Family
2. Reference groups
3. Social classes
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ATTITUDES TYPES
Most of the research in OB has been concerned with three attitudes…
1. Job satisfaction
2. Job involvement
3. Organisational commitment
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1. Job satisfaction
A collection of positive and/or negative feelings that an individual holds toward his or her job.
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2. Job involvement
Identifying with the job, actively participating in it, and considering performance important to self-worth.
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3. Organisational commitment
Identifying with a particular organization and its goals, and wishing to maintain membership in the organization.
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