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Jon Ferrara Founder & CEO
Nimble.com Twitter:
@Jon_Ferrara
Atlanta Tribune Technology for Business TNT (Tips 'N Tricks) Webinar Series - Hosted by Brent Leary
Social Selling TNT with Jon Ferrara
Brent Leary CRM Essentials Atlanta Tribune
Twitter: @BrentLear
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Social Relationships Made Easy™
@Jon_Ferrara | CEO Nimble, Inc.
Your Personal Brand & Professional Network Social Selling by Nurturing
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Professional Networking
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People walls say who they are
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Customer Engagement
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• Be Honest, Authentic & Relevant
• Don’t Yell about your Great Products
• Teach me How to Be Great
• Listen before proposing a solution
• Know Me, My Company & My
Competitors
• Listen before proposing a solution
Customer 2.0 Expectations
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Managing the Customer Lifecycle
Sales
Old Customer Journey Models are changing
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43
Is the New Funnel a LifeCycle Loop?
Creating Mutually Beneficial Relationships
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The 5 E’s of Social Business
• Educate with Content
• Enchant by being
Relevant
• Engage with Authenticity
• Embrace with Intent
• Empower Your Customers
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Day Timer
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While You Were Out
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Sales Forecast
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The Roots of SFA/CRM
• Company Founded on $5,000
• Zero funding - Bank, VC, Seed, Angel
• No Marketing Dept. for 1st Five Years
• #1 Rated Product for 10 Years
• 2 Million Users Worldwide
• 5,000 VARS
• 500+ Third Party Apps
• Pioneered Relationship Management
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Swimming the Social River
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Our contacts, communications
and activities
are scattered all over the place
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CRM Systems
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The Problem with CRM
• Metrics for Management!
• Value geared towards reporting for Sales Mgr.
• Little Value to Sales Reps
• Have to force Reps to use
• Tons of Manuel Data Entry
We see a strong need to move beyond account-driven paradigm where customers are merely numbers and engagement is lacking.
*Transactional *Stale *Analytical *Un-Social *Manual
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The Problem with Contact Managers
*No Context
*No History
*No Social
*No Activities
*No Schedule
We see a strong need to move beyond flat, 2-D contacts where you must do all the work to make them usable.
*Manual *Stale *Unintelligent
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Nimble is The Simple, Smart Relationship Manager
That Helps You Convert Conversations into Customers
Nurturing Business Relationships Has Never Been Easier
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Simple, Smart Relationship Management
Put all your Nimble contacts in your pocket. On the go,
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Intelligently Engage Key Contacts
Nimble Listens to your Signals to find Leads
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Today: All your data. Automatically.
Before: Some data. Manually.
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Take Nimble Insights with You
Put all your Nimble contacts in your pocket. On the go.
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Take Nimble Insights with You
Put all your Nimble contacts in your pocket. On the go.
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Building Your Brand • Be Relevant
• Be Authentic
• Be Personal
• Support Others
• Pay it Forward
• Content Attracts
• Sustainable Community
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Social Relationships Made Easy™
@Jon_Ferrara - CEO & Founder - Nimble, Inc.