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Oleg Cohen
AssureBridgeB2B Single Sign-On (SSO) Made Easy
Your Company
ACME Needs SSO
Integration Assistance
ACME Customer
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AGENDA
Business Problem
What is AssureBridge
Value Proposition
Demo
AssureBridge Difference
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Business Problem –Your customers connect to disparate Supply Chain Management applications
Your Company
ACME Needs SSO
Integration Assistance
ACME Customer
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Customer Need
BUSINESS DRIVER:
To expand online offerings by connecting with
multiple partners’ Web based services
CUSTOMER PAINS:
Risk of losing profitable business opportunity
Partners lack ability to implement SSO quickly
Partner can’t support SSO standards
Technical staff is forced to support partner IT
CUSTOMER NEED:
Implement and support multiple partner SSO connections
Partner 2Partner 2
Your Site
Partner 2Partner 1
?
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AssureBridge Offering – SSO Exchange
Fully-Managed Hosted
Single Sign-On Service
Connects to partners’ business Web applications
Powers seamless SSO between your
web applications and your partners’
Provides professional setup, configuration,
troubleshooting, and monitoring
by AssureBridge experts
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Our customers:
Value Proposition – Consistent DeliveryO
UR
ST
RE
NG
TH
S
Consistent
Delivery
Va
lue
Pro
po
sit
ion
Customer Satisfaction
Reliable
Hosting
Expertise
• Painlessly integrate with multiple service partners
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Our customers:
Value Proposition – ExpertiseO
UR
ST
RE
NG
TH
S
Consistent
Delivery
Va
lue
Pro
po
sit
ion
Customer Satisfaction
Reliable
Hosting
Expertise
• Painlessly integrate with multiple service partners
Are shielded from supporting inexperienced partner IT staff
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Value Proposition – SupportO
UR
ST
RE
NG
TH
S
Consistent
Delivery
Va
lue
Pro
po
sit
ion
Customer Satisfaction
Reliable
Hosting
Expertise
Our customers:
Are shielded from supporting inexperienced partner IT staff
• Painlessly integrate with multiple service partners
Leverage fault-tolerant infrastructure and expert support to maximize service uptime
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Value Proposition – Cost SavingsO
UR
ST
RE
NG
TH
S
Consistent
Delivery
Va
lue
Pro
po
sit
ion
Customer Satisfaction
Reliable
Hosting
Expertise
Our customers:
No longer required to invest into hiring and retaining expensive and hard-to-find experts
• Painlessly integrate with multiple service partners
Leverage fault-tolerant infrastructure and expert support to maximize service uptime
Benefit from
timely Internet
SSO solution
with lowest
support costs
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AssureBridge Positioning
For online businesses who manage multiple
partner SSO connections
SSO Exchange is an affordable
full-service hosted solution
that delivers the most reliable standards-compliant
SSO functionality with the least amount of effort
To enable high level of
customer and partner satisfaction
and the growth of their business
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DEMO*AssureBridge SSO Solution
* Demo Screenshots are available in the Appendix
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Secure Internet SSO is Highly Complex
Speedy Rent-A-Car Domain (https://www.speedyrental.com)
Reliable Insurance Domain (https://www.reliableinsurance.com)
IDM
Speedy Rentals Secure Partner Site
SAML Identity Provider (IDP)
Reliable Insurance
SAML Service Provider (SP)
Customer
Link to Rent a Car
Step 1a: User logs into Reliable Site Step 1b: User Clicks on Rent-A-Car Site Link
Step 2a: Portal Sends Request to IDP Step 2b: IDP gets attributes, builds SAML Assertion , signs with a Partner A’s Private Key
1
2
3
4
7
8
Custom SSO Plug-in
Application Component
9
5
6
Step 3: IDP Redirects to Browser with a SAML artifact token
Step 4: User Browser redirects artifact token to SAML SP
Step 5: SP requests SAML assertion via a SOAP service
Step 6: IDP returns SAML assertion via a SOAP service
Step 7a: SP validates SAML Assertion Cryptographic signatureStep 7b: SP send s browser secure SAML token with encrypted user attributes
UserStore
UserStore
Step 8: Browser redirect User to Speedy Rental site with secure SAML token in request
Step 9: Decodes the token, extracts user info and binds into Portal session context.
Secure and reliable Internet SSO involves many
complex interactions among multiple
distributed parties. AssureBridge shields your
partners from these complexities.
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Key SSO Challenges
Expertise
True experts are hard to find
Knowledge gaps are risky
Time-To-Market
Build, implement, and integrate
Negotiate and coordinate with partners
Security
Potential legal and audit exposure
Data privacy protection
issues
Operations
SSO issues = customer dissatisfaction
SSO issues require complex troubleshooting
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Key SSO Challenges – Expertise
Security
Potential legal and audit exposure
Data privacy protection
issues
Operations
SSO issues = customer dissatisfaction
SSO issues require complex troubleshooting
Time-To-Market
Build, implement, and integrate
Negotiate and coordinate with partners
Expertise
True experts are hard to find
Knowledge gaps are risky
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AssureBridge Solution – Expertise
Time-To-Market
Build, implement, and integrate
Negotiate and coordinate with partners
Security
Potential legal and audit exposure
Data privacy protection
issues
Operations
SSO issues = customer dissatisfaction
SSO issues require complex troubleshooting
Expertise
SSO protocolconfiguration
Web applicationintegration
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Key SSO Challenges – Time-To-Market
Security
Potential legal and audit exposure
Data privacy protection
issues
Operations
SSO issues = customer dissatisfaction
SSO issues require complex troubleshooting
Time-To-Market
Build, implement, and integrate
Negotiate and coordinate with partners
Expertise
SSO protocolconfiguration
Web applicationintegration
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AssureBridge Solution – Time-To-Market
Security
Potential legal and audit exposure
Data privacy protection
issues
Expertise
SSO protocolconfiguration
Web applicationintegration
Time-To-Market
Rapidprovisioning
Lightweight SSO adapters
Integration test harness
Operations
SSO issues = customer dissatisfaction
SSO issues require complex troubleshooting
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Key SSO Challenges – Security
Expertise
SSO protocolconfiguration
Web applicationintegration
Time-To-Market
Rapidprovisioning
Lightweight SSO adapters
Integration test harness
Security
Potential legal and audit exposure
Data privacy protection
issues
Operations
SSO issues = customer dissatisfaction
SSO issues require complex troubleshooting
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AssureBridge Solution – Security
Operations
SSO issues = relationship problems
SSO issues require complex troubleshooting
Expertise
SSO protocolconfiguration
Web applicationintegration
Time-To-Market
Rapidprovisioning
Lightweight SSO adapters
Integration test harness
Security
Leveragesindustry standards
Secure multi-tenant platform
Fully auditable system
Operations
SSO issues = customer dissatisfaction
SSO issues require complex troubleshooting
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Key SSO Challenges – Operations
Expertise
SSO protocolconfiguration
Web applicationintegration
Time-To-Market
Rapidprovisioning
Lightweight SSO adapters
Integration test harness
Security
Leveragesindustry standards
Secure multi-tenant platform
Fully auditable system
Operations
SSO issues = customer dissatisfaction
SSO issues require complex troubleshooting
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AssureBridge Solution – Operations
Expertise
SSO protocolconfiguration
Web applicationintegration
Time-To-Market
Rapidprovisioning
Lightweight SSO adapters
Integration test harness
Security
Leveragesindustry standards
Secure multi-tenant platform
Fully auditable system
Operations
24x7 support
Robust enterprise-class platform
Early warning system
Triage
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Summary
AssureBridge rapidly delivers reliable
SSO empowering you to:
Consistently connect with partners in record time
Support many SSO partners without draining staff
Provide your customers with a rock-solid solution
Offer your partners an SSO solution they can afford
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Q&A
What are your questions?
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For additional information, including a personalized demo
please contact
Oleg CohenAssureBridge, Inc.
617-455-7927
Visit our Web Site at:
http://www.assurebridge.com
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APPENDIX
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How do we solve the problem?Without AssureBridge
Partner A Partner B
Web Site A
Commercial
SSO Product
($$$)
Web Site B
Home-Grown
SSO Product
($$)
Integration ($$) Integration ($)
SSO Infrastructure
+ Operations ($$)
SSO Infrastructure
+ Operations ($)
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How do we solve the problemUsing AssureBridge Services
Partner A Partner B
Web Site A
SSO Exchange:
Hosted AssureBridge SSO Services
Robust & Reliable Infrastructure
World-Class Operations
Web Site B
Integration ($) Integration ($)
($)
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DEMOAssureBridge SSO Solution for Reliable Insurance
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Business Case
• Speedy Rental is a small regional provider
• Reliable Insurance is a large national company
• Reliable Insurance wants to expand its Web offering by
including Speedy’s online rental services
• Reliable has implemented a SAML-based enterprise
Internet SSO platform
• Reliable requires all its partners to support seamless
standards-based logon for its customers
• Speedy lacks ability to develop and maintain its own
SSO solution and is asking Reliable to assist
• Reliable Insurance recommends AssureBridge to
Speedy so it can connect reliably and affordably
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BEFORE SINGLE SIGN-ONDemo
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No SSO Experience – Login Page
Log into
Your Site
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No SSO Experience – Partner Link
Click on
External Link
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No SSO Experience – Need to Log In Again
Prompted to Log
In Again
(Another User ID
and Password)
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No SSO Experience – Partner Site
Click on
Logout Link
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No SSO Experience – Logout
Logged Out
from Partner
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No SSO Experience – Still signed in
Remained
signed in with
Reliable
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SINGLE SIGN-ON EXPERIENCEDemo
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Desired SSO Experience – Login Page
Log into
Your Site
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Desired SSO Experience – Partner Link
Click on
Partner Link
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Desired SSO Experience – Partner Site
Seamlessly
taken to
Partner Site
User ID and Profile
Information
Transferred
Between Sites
Click on
Logout Link
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Desired SSO Experience – Logout
Logged Out
from Partner
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Desired SSO Experience – Logged Out from All
Signed out
from both
sites