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Created b Phuon Tran
Assignment Instruction
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How many managerial levels are there in anorganization? What are they?
Different ranges of decisions taken by different
managerial levels in Customer DevelopmentDepartment.
Info & Knowledge to ensure those decisions areeffective.
Sources of the above information. Recommendations to improve decision making
process.
1a
1b
1c
1d
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How many managerial levels are there in anorganization? What are they?
Topmanagers
Middlemanagers
Linemanagers
StrategicLong range planning
TacticalShort range improvement
OperationalDay to day policies
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Different ranges of decisions taken by differentmanagerial levels in Vietnam Airlines.
Topmanagers
Middlemanagers
Linemanagers
Eg. Create a new low-priced tour package
Eg. Corporate with some suppliers that
offer the cheapest price
Eg. Contact & make hotel booking
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Info & Knowledge to ensure those decisions areeffective.
Eg. Create a low-priced tour package
Eg. Corporate withsome suppliers thatoffer the cheapest price
Eg. Contact & makehotel booking
How many low-income people?
Whether the needs of low-priced tour packageare considerableWhether the customer afraid of low-pricedproduct due to its low quality
???
???
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Sources of the above information
Primary & secondary sources Primary: any data that is used solely for the purpose for
which it was collected. Secondary: any data which is used again for another
purpose Official: from government dept & statutory authorities
Unofficial: other sources
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Recommendations to improve decision makingprocess.
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Significance of survey/research
Research scope
Aims of research
Data collection Questionnaire design
Data analysis and findings
Recommendations
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Data collection
Population
Sample Sampling method selection
Rationale of selected sampling method
Sample size selection ( 30 participants)
Data collection method Mail survey
Personal interview Telephone survey
Online survey
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Sampling method selection
Random sampling: create a list of possible participants,rearrange them in random order, select participantsfrom top to bottom until your sample size.
Convenience sampling: the choosing of participantsdepends on the interviewers. The interviewers can stopanyone to ask questions. If one doesnt agree to answer,
the interviewer can stop another one.
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Questionnaire design
question types
Closed questions Two-choice questions
Single-response questions
Multiple-choice questions Ranking questions
Scaling questions
Open-ended questions
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Questionnaire design
what must have?
Introduction to research
Personal information
Main questions
Thank you session
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Data analysis and findings
Pie chart
Bar chart (horizontal or vertical)
Line graph
Radar graph
Scatter chart
Etc.
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