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ASQ – What’s In It For Me (Us)?
ASQ Minnesota Section 1203
Gary Floss
ASQ VP, Board of Directors
December 9, 2003
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Topics to Cover
• ASQ - Who Are We?
• Our Challenges
• Voice of the Stakeholder
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ASQ - - Who are we?
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History
• Interest in quality control spurred by U.S. entry to World War II and growth in manufacturing to supply war materials
• Following government-sponsored quality courses, local organizations formed to share knowledge
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History
• Founded in 1946, ASQ merged 17 regional quality societies
• Regarded as the premiere resource for quality information for more than 50 years
• Virtually every significant initiative of U.S. quality movement can be traced to ASQ or its members
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Vision
By making quality a global priority, an organizational imperative, and a personal ethic, ASQ becomes the community for everyone who seeks quality technology, concepts, or tools to improve themselves and their world.
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Strategic Themes
Serve the person
Serve the business
Serve the world
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• To be stewards of the quality profession by providing member value.
• To be stewards of the quality movement by providing increased society value from ASQ activities.
Our Role in the World
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Areas of Focus
• Manufacturing
• Service
• Health Care
• Education
• Global
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Membership (as of 6/30/03)
HonoraryFellowsSeniorStudentIndividualSustaining_______________Total Membership
7589
5,2883,187
97,217833
______________107,121
As of 6/30/02 114,4763/31/03 104,023
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Members by Industry
Manufacturing
Service
Health Care
Government
Education
Other
37.3%
31.4%
1.5%
3.0%
7.5%
19.3%
31.3%
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Geographic Networking Groups
• Approximately 250 local chapters throughout North America (Sections)
• International Chapter for members outside North America
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ASQ Regions
Minnesota Section - 1203
http://www.mnasq.org
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Function-Related Networking Groups
• Community Quality Councils Committee
• Customer-Supplier • Human Development and
Leadership• Inspection• Measurement Quality
• Quality Audit• Quality Management• Reliability• Service Quality• Product Safety and
Liability Prevention • Statistics
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Industry-Related Networking Groups
• Automotive• Aviation, Space, and
Defense• Biomedical• Chemical and Process
Industries• Design and Construction• Education
• Electronics and Communications
• Energy and Environmental• Food, Drug, and Cosmetic• Government• Health Care• Software• Textile and Needle Trades
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Products and Services• Quality Progress magazine• Certification • Publications • Education
• Journals • Quality Information Center• ASQ Six Sigma Forum • Quality Marketplace
• Standards
• Customer Satisfaction Index
• Baldrige Award
• Alliance for Quality Learning
• QuEST Forum
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Our Challenges?
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ASQ Futures Study – 2002Key Forces
1. Quality must deliver bottom line results.
2. Management systems will increasingly absorb the quality function.
3. Quality will be everyone’s job.
4. The economic case for a broader application of quality will need to be proven.
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ASQ Futures Study – 2002Key Forces
5. Global demands for products and services will create a global work force.
6. Trust in business leaders and in organizations will decline.
7. Customer expectations will rise.
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The Future - ASQ
ASQ actions to be:• Customer-sensitive, market-driven• Responsive, with sense of urgency• Agile, flexible, adaptable in delivering
products and services to market• Diverse in membership and thinking• Relevant, significant, and accountable
to members• Altruistic, public minded, and ethical
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Strategic Themes
• Priority 1 – Support the quality profession in its efforts to grow in value in the workplace and community.
• Priority 2 – Assure workplace value through the skills and tools we offer.
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Strategic Themes
• Priority 3 - Prove the economic case for quality.
• Priority 4 - Assure that a vital, growing Body of Knowledge is accessible to everyone.
• Priority 5 - Re-create ASQ to become a community of choice.
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Strategic Themes
• Priority 6 – Make sure the world knows the importance and value of quality.
• Priority 7 – Support people who believe that quality can make a difference.
• Priority 8 – Grow and use the impact of quality in every segment of the economy.
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Branding and Image
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New Member Model
• one of the ways that ASQ is seeking to meet the challenges of the future
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Key Concepts
1) Multiple avenues of access
2) Varying degrees of involvement determined by individuals
3) Multiple relationship options
4) Establish member and customer communities
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ASQ Experience—Continuum
individual experience
organizational/company experienceconsumer premier
knowledge/learningwebinars
books online training
self-directed
conferences
classroom
certification
exec/leadership
networkingbasic/web
local/industry
local volunteer
career growth grow business
nat’l volunteer
exec peers
shape quality
methods/toolsbasic/free info
2nd level/web?
books
courses implementing
sharing
instructing
advocate
standards
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Quality Body of Knowledge
• another way of meeting the challenges of the future
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This is the stuff we’re made of
• Theories and concepts
• Technologies to implement
• Tools to apply to real world
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Q-BoK is not defined
• We talk about it, but can’t touch it
• Parts are captured in our certification test specifications and supporting Handbooks
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Q-BoK will take many forms
• Outlines, “encyclopedia” articles, books, courses, conference presentations
• Virtual and tangible
• Variable costs to access (free to $$$$$)
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The Voice of the Stakeholder
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The Voice of Stakeholders
1. Quality profession feels undervalued & unappreciated - - Six Sigma undermines value of traditional certifications
2. Provide & prove value to company stakeholders, especially leaders - - COQ, economic case, value beyond dollars
3. Bring Quality to the executive table - - easily understood, business language
4. Members want faster change - - too slow to adapt, member units are significant resources
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The Voice of Stakeholders5. Accessible Quality info & education for everyone - -
useful in their context, free or low cost
6. Infuse Quality into the educational system - - K-12 and higher education
7. Reach outside ASQ to create more awareness - - consumers, non-traditional, brand, beyond compliance
8. Members’ interests reach beyond “what’s in it for me” - - support outreach efforts, keep Quality on national and business “agendas”
9. Members connect with Quality at a deep personal level - - beyond just their work, make world a better place
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ASQ’s Strategic Priorities Are Well Aligned With Voice of Stakeholders
Priority Strategic Themes1. Support Profession2. Skills & Tools3. Economic Case4. Accessible BoK5. Community of Choice6. Advocacy7. Make a Difference8. Grow Use of Quality
Stakeholder Themes1. Feel Undervalued2. Prove Value3. Quality to Executive Table4. Faster Change5. Accessible Info/Education6. Teach Quality Early7. Awareness outside ASQ8. Outreach9. Make World a Better Place
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What Does Our Section Think?
What are the most important questions we should be
exploring together about the future of Quality and ASQ?
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One Thing is For Sure!
• As quality professionals, we cannot consider ourselves “finished products.”
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A Mantra: make the world a better place
through quality!
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Thank you