We’ve heard…
A picture is worth a thousand words
Show, don’t tell
Visuals give your audience something to focus on while they listen to you
Good Visuals Can
Let your audience focus on something while they listen to you
Build your credibility
Make it easier to understand something for your audience
Add details that you cannot cover in your speech
Showing Market Size/Growth (2009-2010)
14.7 Billion
Worldwide Software Security Revenue
CAGR: 12%
$16.5 Trillio
n
New Pieces of Mobile Malware
2,400CAGR: 46% 3,400
2.5 Billion
Number of Application Downloads
CAGR: 226%
8.2 Billion
*CAGR is compounded annual growth rate.
Target Market
The details (below) are just spoken and not put on the slide Musicians Artists on the go Producers Sound Engineers The list goes on…
Images to Illustrate Target Market
Little bits of great research can be used as footnotes…
Only 23% of IT Professionals agreed that IT Risk management is very well integrated with the overall enterprise approach -2011 ISACA Study
Mobile coupons are redeemed 10 times as often as traditional
coupons.
Average cost of a data breach: $214 per compromised record -Ponemon Institute
“I recommend looking at … applications out there that can address security across multiple platforms. It's the only way you're going to gain any semblance of control.” - Kevin Beaver, Principal Information Security Consultant at Principle Logic
Mapping Competitors (Instructions) If you know you have a lot of
competitors but know that your idea is better in two major ways
Choose two characteristics that are on a scale The positive ones go on the top
and the right
Then map your competitors to their respective areas
Always make sure your company is in the top right as the ideal solution!
High Quality
Low Quality
CustomizedMass Produced
Your Product HERE!
Mapping Competitors (Example)
Mobile PlatformsPC Computing
Data Protection
Device Management
Our Company
Competitive Comparison
Security and Data ProtectionVirus/Malware Protection
4 4
Spyware Detection
4 2 4
Data Encryption 2 3 4
Data Backup 2 4
Mobile Firewall 4
Enterprise ReadinessCentralized Administration
3 3 3 3 4
Secure Login to Enterprise Apps
3 3 3 3 4
Forensic and Auditing
1 1 4
Reporting 2 2 4
Competitors by Category
Data Layer
Application Layer
Network Layer
Service LayerLimitations: Designed as extension
of PC products
Focus on only one or two layers
Reactive security – not future-proof
Requires role-based administration
A connective diagram
Threat Layers to Mobile Security
Wireless/LAN
Enterprise Data/ Server/ CRM/ Email Servers
Telephony/Mobile/ Data Networks
PC Synchronization
Peer-to-peer
Physical Storage
A process or timeline with callouts to key details
Means: SQL
Injection
Cost: $171 Billion and counting (direct costs only)
Stock Price Jan: $36
Stock Price Aug: $21
Who: 100 Million
Accounts Insurer Denies Liability Costs
41% Decline
Good mix of images and data
Charges 360 times faster than regular Lithium-ion batteries
Approximately $4800/per car Potentially increase driving range by 140%
Product Benefits
In 5 seconds
!
Charts are great if you have the data
Supercapacitor vs. Battery
• 12,500,000 times lighter than car battery
Regular battery life is
500 cycles
Supercapacitor life is 1,000,000 cycles
‘Smart art’ of all kinds can create great visuals
• OEM Licensing to:–Corporate Entities–Service Carriers–Mobile Application Developers
• Banking/Finance Sector with high needs for technical mobile securityEnterpris
e
• Securing to high importance government networks
• Security Agencies, DoD, and Civilian AgenciesGovernmen
t• More efficient and secure application
creation• Securely utilize emerging technologies
and trends in mobile commerce (e.g. NFC)
Developers
• Ensure security of smartphone and personal information from malware and applications
• Efficient use of system resources
Consumers
• $120,000 initial investment.
• Amazing potential for growth and capital return.
• We have all the experience and talent needed to launch this app.
$15,000.00
$75,000.00
$20,000.00
$10,000.00
Breakdown of InvestmentPatent and legal advice
Initial Advertis-ing
Designer
Technical Needs
Investment plan and why should you invest in us?
Pie charts are great for investment numbers and asks
Final Tips
Think about what visuals can represent the words or ideas in the easiest way
Experiment! It might take a few tries to find the right image or diagram. You might have better ideas than the examples presented
Remember – you’re the star of the show. The presentation should add to what you are saying, not distract focus from you.