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Successful Chapter Marketing and Sales StrategiesFrederick Faulkner IVPrincipal, AIE Digital, LLC
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Our Time Together
• Today’s Challenges• Chapter Value• Your Brand• Your Audiences• Their Obstacles• Your Marketing and Sales
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About Me
• Principal at AIE Digital• 10+ Years Experience with
Associations• Focus on Strategies and Solutions for
Associations• President and Member of Several
Student Organizations
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Today’s Challenges
• Everyone is Busy• Lots of Resources, Information, All
Easily Accessible• Good Has Become Good Enough• Value of Association Memberships
Has Changed
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Your Challenges
• As Volunteers, You Have Limited Time
• Your Members Have Limited Time• You Have Great Information,
Resources, Activities To Share• You Want To Engage Your Members
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Every sale has five obstacles: no need, no money, no hurry, no desire, no trust.
- Zig Ziglar
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WIIFM – What’s In It For Me• Value Comes From Experiences In
Which Another Benefited– What are you providing that will help other dental
students ______? – Do you know what other dental students are
struggling with? Can you offer solutions? – Value also comes from did I get my money’s
worth?
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Most people think “selling” is the same as “talking”. But the most effective salespeople know that listening is the most effective part of their job. - Roy Bartell