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Lesson Objectives: To understand the term Representation and understand
why it is an important part of our study of the media
Lesson Outcome:1. Students will produce a collage depicting the dominant
and alternative representations of a social group of theirchoice
2. Students will understand why representation is
important3. Students will be able to define representation4. Students to understand the main three representation
theories
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Media texts are artificialversions of reality
Even factual media goes through
processes of selecting, organisation and
editing that shapes its content
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1. To represent something is to describe or depict
it, to call it up in the mind by description or
portrayal..; to place a likeness of it before us in
our mind.
2. To represent also means to symbolise, stand for,
to be a specimen of or to substitute for; as in the
sentence, In Christianity, the cross represents
the suffering and crucifixion of Christ.
Definitions
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Media text are a construction of reality, andplay an important role in constructing it for therest of us.
Reality is therefore subject to mediation whichis the process whereby an institution orindividual or technology comes in between anevent that has occurred in the real world andthe audience that perceive it.
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1. Selection
2. Organisation
3. Focusing
The audience is
encouraged towards a
particular view
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1. PEOPLE
2. PLACES
3. EVENTS
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Write down four ideas, words and/orimages about:
1. Images of Africa
2. Images of Scotland
3. Images of Pakistan
4. Images of Spain
5. Images about the UK.
10 minutes
Now write down FOUR ideas
you think the people who havenot been to the UK would say
about the factors below:
1. British People
2. British whether3. British food
4. British lifestyle
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Technical how the camera is used, thelighting , the shot types the editing
Symbolic-the visual elements and theircultural significance; body language,colour and gestures
Written- the written codes; words,
headlines, speech bubbles etc.
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What is a stereotype?
Why would the media use stereotypes?
Are all stereotypes negative?
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Messages have to be communicatedquickly which often means relying onstereotypes. Stereotypes work as a kindof short-hand where a word, image orsound will stand for a lot more
A stereotype is a standardised, usually oversimplified
mental picture or attitude held commonly by a group
of people towards a person, group, place or event.
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Stereotypes act like codes that giveaudiences a quick, commonunderstanding of a person or group of
peopleusually relating to their class,ethnicity or race, gender, sexualorientation, social role or occupation
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Men Women
strong passive
Intelligent emotional
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http://images.google.co.uk/imgres?imgurl=http://www.ratewall.com/cpics/f64d58f9-449b-4226-ac8e-efdcbea62529_female_secretary.jpg&imgrefurl=http://www.ratewall.com/cnt/view_group.aspx%3Fcgi%3D401&h=250&w=200&sz=9&hl=en&start=1&um=1&usg=__CoYlIN9kIEYZvDmFWwpjxE-EzZg=&tbnid=eJEChEZHb7VS5M:&tbnh=111&tbnw=89&prev=/images%3Fq%3Dfemale%2Bsecretary%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.uk/imgres?imgurl=http://www.smh.com.au/ffximage/2007/08/22/cmHOUSEWIFE_ARTICLE_narrowweb__300x443,0.jpg&imgrefurl=http://www.smh.com.au/news/house--home/how-to-pass-the-whiteglove-test/2007/08/14/1186857515188.html&h=443&w=300&sz=40&hl=en&start=3&um=1&usg=__3GK4D1d7i03Zza9pgxc4fAEfVRs=&tbnid=ktS8WrIXDdqQQM:&tbnh=127&tbnw=86&prev=/images%3Fq%3Dhousewife%26um%3D1%26hl%3Denhttp://images.google.co.uk/imgres?imgurl=http://www.surfingthemag.com/surfing-photo-video/surfing-photo-dept/2005-brazil-bikini-part1/1-brazil-bikini-01.jpg&imgrefurl=http://www.musicbanter.com/lounge/22614-shame-sirius.html&h=500&w=750&sz=88&hl=en&start=1&um=1&usg=__LmjApbB6hQyd9TgaUFDA5bENmyE=&tbnid=WfIa1PO6bZ3cAM:&tbnh=94&tbnw=141&prev=/images%3Fq%3Dwomen%2Bin%2Bbikinis%26um%3D1%26hl%3Den -
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Create an A3 collage using images from newspapers,
magazines etc. that represents media portrayals of a specific
group of people:
For example: women, men, ethnic minorities- e.g. young
black men, Islam, working class, middle or upper class, the
elderly, teenagers, or the police
On one side of your page include dominant representationson the other include alternative representations
Task