…and costing you money?
� An unsold week is a missed opportunity
� An unsold week costs you money
� An unsold week is a missed opportunity to
earn you an income
� You need to choose a sector of the market
who choose to travel outside peak season eg.
Families with small children or babies
� You need a tightly focussed strategy that
addresses the needs and wants of familiesaddresses the needs and wants of families
� You need a marketing strategy that gets your
property in front of mums and dads
� You need to develop and tweak your
marketing until it works!
� We work with to understand where you are now
� We then develop your marketing strategy to enable you to effectively niche market to families who travel outside peak season. This takes the form of a remote assessment and a Marketing Consultancy Visit
� During the visit we take you through our proven 7 Step Blueprint For Successful Holiday Lettings – these are practical and repeatable strategies that are proven to increase businessrepeatable strategies that are proven to increase business
� Help you to deliver added value so you can put your prices up
� Once we have helped you develop your value proposition we actively market your property and match it with families seeking child friendly holidays
� We use, and support you in accessing up to the minute marketing strategies (blogs, search engine marketing, social networking)
� We work with you in an ongoing capacity to improve your marketing – recognising that marketing is not a one off event
� In doing this we help you to sell more weeks and boost your income
� This ensures that your investment works
better for you and enhances your bottom line
� Sandra has been in the holiday lettings
business for 8 years in Brittany
� Some success in the early days but decline in
bookings, particularly in the recession of
20102010
� Joined Tots to Travel and actioned the
strategies we recommended
� 33 EXTRA week, 82% of which are outside
peak season
�Multi-award winning
�Over 97% growth year on year
� Featured on TV, in the broadsheets and in
practically all the glossies including Red,
Woman & HomeWoman & Home
� You want to draw a higher income from your holiday let
� You want fewer weeks sitting empty
�Want a longer letting season
� Actively want to tap into the family market� Actively want to tap into the family market
�Want more clients
�Want to increase the value of your holiday let
�Want to feel less isolated
�Want to avoid competing on price
�Want to put your prices up
�Get to know you and your business
� Step 1: Get to know you
� Step 2: Remote assessment
� Step 3: The Marketing Consultancy Visit where
we take your property through our 7 Step we take your property through our 7 Step
Blueprint to Holiday Lettings Success and identify
the best strategies for you
� Step 4: Present you with your bespoke Marketing
Strategy
� Step 5: Marketing Strategy call
�Whilst at your property� Help you improve family friendliness levels
� Help you to improve child safety
� Help you to deliver added value to families
� Give you objective and independent feedback� Give you objective and independent feedback
� To enable you and us to understand what’s special about your property (it’s USPs)
� To enable us to actively match your property to the right families
� To understand where you fit in ‘v’ competition
� To enable us to write an objective website description
� To get to know you better so can work together
� Verify the property is as lovely as it looks in
the pictures
� To award you the Tots Stamp of Approval
� ALL so that families can trust you and your
property on the internetproperty on the internet
� The very latest in online and off-line
marketing and PR expertise
� Ensure that you maximise returns
� Put you ahead of your competition
� Includes your own blog, social networking, PR,
photos and video plus lots more
“Empty Weeks? How to get more bookings &
make more money from your holiday home”
By Holiday Lettings Expert and founder of
www.totstravel.co.ukwww.totstravel.co.uk
To get your FREE copy click on
www.freeholidayletbook.com
For more details on how to boost your lettings
income
Email: [email protected]
Tel: 0044 845 26 941 26
Or hang out with us on:
Facebook: totstotravel
Twitter: totstotravelmum
