Are you Game! Applying Gamification to
User Assistance
Levels
What is Gamification?
Why Gamify?
Building Blocks of Gamification
1
2
3
4
Game Changers for Technical Communication5
Examples of Gamified User Assistance
How to get started?6
Level Selection
1 2 3
4 5 6
score Bonus
Home
Level 1:
Level Selection
1 2 3
4 5 6
Score: 200
Level 1 completeCongra
ts!
Bonus: 100
Home Continue to Next Level
Level 2: Why Gamify?
Effective for Social Media Results for Education Adopted by the U.S Government
Benefits to Enterprise It’s BIG Money
(www.forbes.com/sites/danwoods/2012/05/14/gamification-grows-up-to-becomea-ceos-best-friend/)
Level 2: Why Gamify?
“We are witnesses to the age of information shifting to the age of interaction.”
- Conversation and Community:The Social Web for Documentation
“32% of consumers typically look at product instructions before they buy.”
- Sharon Burton:Survey of Consumer Feelings about Product
Instructions.
$2.8 BILLIONBusinesses are predicted to spend $2.8 billion on gamification in 2016
53%Internet stakeholders believe gamification will keep growing
over the next 5 – 10 years
+50%By 2015, over 50% of
organization are predicted to be using gamification
Users spend
30%longer on sites with social login
games
Companies can expect
2-4%Increase in revenue in the first month
of use
Level 2: Why Gamify?
Cisco increased sales by 8-12%Deloitte reduced training costs by 50%
DevHub increased the number of their users who complete online tasks
from 10% to 80%
Level Selection
1 2 3
4 5 6
Score: 600 Bonus: 200
Congratulations! You have completed 2 levels.
Home Continue to Next Level
Level 3: Building Blocks of Gamification
Game mechanics that help you achieve your goals:
Points Levels Virtual goods and spaces
Leaderboards Gifts and charity
Game dynamics that help you progress through the game:
Rewards Status Achievement Self-expression Competition
Level Selection
1 2 3
4 5 6
Score: 1100 Bonus: 400
Congratulations! You have completed 3 levels.
Home Continue to Next Level
Level 4: Examples of Gamified User Assistance
Microsoft Office - Ribbon Hero 2
Design Levels and Quests
Provide a Challenge and Give Guidance
Motivate Players and Keep it Fun
Level Selection
1 2 3
4 5 6
Score: 1900
Congratulations! You have completed 4 levels.
Home Continue to Next Level
Bonus: 500
Level 5: Game Changers for Technical Communications
User behavior and motivation level
User Assistance Architecture and
Patterns Terminologies Messages Writing style Play testing
http://www.microsoft.com/en-us/playtest/default.aspx.
Level Selection
1 2 3
4 5 6
Home
Score: 3000
Continue to Next Level
Bonus: 1000
Congratulations! You have completed 5 levels.
Level 6: How to get Started?
Define your business objectives Conceptualize and Plan your gaming strategy
Define your players, players’ behavior, and environment
Choose proper software or finalize Gamification vendors
Do not forget the fun
Level Selection
1 2 3
4 5 6
Play again
Total score: 5000
Congratulations!
You have completed the game and are the top scorer!!!
1 Mrini2 Sam3 Paula4 Milton
Click here to invite and Play with your friends
Referenceshttp://www.gamification.co/vendors/
http://www.gamification.co
http://ffeathers.wordpress.com/2013/05/08/creating-user-experience-for-gamified-products-at-stc-summit-2013/
http://www.slideshare.net/MartaRauch/gamification-is-here-build-a-winning-plan
http://www.slideshare.net/MartaRauch/enterprise-gamification-best-practices
intercom.stc.org/wp-content/uploads/.../IntercomNovDec_WebForm.pdf
Learning from Games: Seven Principles of Effective Design by ROB HOUSER AND SCOTT DELOACH
Gamification 101: An Introduction to Game Dynamics at www.bunchball.com
http://www.techradar.com/news/gaming/how-to-create-your-own-games-1085320
http://www.digitaltrends.com/gaming/hot-to-make-a-video-game/4/
http://www.yoyogames.com/studio/download
http://www.scirra.com/store/free-html5-game-engine
http://www.cherryleaf.com/blog/2011/07/applying-gamification-to-user-assistance-highlights-from-uaeurope-presentation
/
Gamification course by Kevin Werbach
Questions?
Mrini Gorla
Senior Project Leader
ADP, Hyderabad
HAPPY GAMING!!!