Download - Arcuri maffi-matienzo-tear
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Business Business Market Market
ResearchResearchBy: Olivia Arcuri, Damasia Maffi,
Greta Matienzo, Maria Paula Tear
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Aim• To see how successful our new
product will be.
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Product• The possibility of designing your own
hamburger and choosing your own ingredients in self-service.
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• Target: 15 to 35 year-old men and women
• Place: Streets of Recoleta, Buenos Aires
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Do you eat McDonald’s hamburgers?
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Frequency
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Which vegetables do you like a hamburger to have?
• Tomato23
• Lettuce 18
• Onion 15
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• Cucumber 8
• Sweet Pepper 5
• Other 4
• None 5
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Would you prefer to put the ingredients yourself or to have a McDonald’s employee do
it for you?
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Which sauce do you consume more?
Which sauce do you consume more?
Ketchup: 1750%
Mayonnaise: 1132.35%
Barbeque: 720.5%
Mustard: 3 8.82%
All: 25.89%None: 5
14.71%
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How much would you pay for this product?
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Conclusion• We can conclude that 47.06% of the people
we interviewed would be happy to buy our new product because they are in favour of the idea of self-service and the selection of ingredients. However, we found out that the majority of the consumers would not buy our product.