#APSummit
#APSummit
Reinventing the Role of Higher Ed Marketing
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Matthew Celano
SVP, Marketing
Pearson Embanet
Jonathan Niebch
Director, Marketing Services
Pearson Embanet
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“Online enrollment is still a bright spot, but the market is ever more crowded as colleges of all types turn to online to make up for poor performance elsewhere.”
- Dr. Kenneth E. Hartman, Eduventures’ 2016 Higher Ed Predictions: A Year to Unite
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Evolving in a Crowded Market
• Continuous Improvement & Advertising Efficiency
• Applying Innovation
• Investing in Partnerships
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Social &Search Engine
Marketing
Mobile
Programmatic Buying
Search Engine Optimization
Content Marketing
Social Media
Automated, Seasonal, &
TriggeredEmail
Webinars
Partnerships
Earned Media Paid Media Owned Media
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Continuous Improvement & Advertising Efficiency
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Adjusting to Mobile
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Applying Innovation: Programmatic Buying & Triggered Email
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Investing in Partnerships
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International Partnerships
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