Download - April 2016 Marketing Moment 2
marketingMOMENT
2501 20th place south . suite 400 . birmingham, al 35223 . www.realtysouth.com
A P R I L 2 0 1 6Direct Mail/ Marketing Ideas•Localevents•FreeCMAofferORalistofafewneighborhood compsifyou’retargetingacertainarea•Tornado/severeweathersafetychecklistand/ortips•Listofstateparkswithwebaddressesand/orphone#s•Listoflocalpublicgolfcoursesw/phone#s(April 10 is Golfer’s Day)•SpringLawn&GardenTips(April is Lawn and Garden Month)•ComedyClubSchedule(April is National Humor Month) •Stress-CopingTips(April is Stress Awareness Month)•Listoflocalpubliclibrariesw/phone#sand/orweb addressesORalibrarycardapplication(April 1-7 is Library Week) BEST FOR HAND-DELIVERY TO SELECT CLIENTS (BE SURE TO ALWAYS INCLUDE A NOTE EXPLAINING THE SIGNIFICANCE OF YOUR “GIFT”):•Pecans (April is National Pecan Month)•Bag/boxofCaramelPopcorn (April 7 is Caramel Popcorn Day)•ZucchiniBread (April 23 is National Zucchini Bread Day)•Pretzels (April 26 is National Pretzel Day)•GardenItems–i.e.,a4”potwithseedpacketsor gardenglovesstuffedinside
XpressDocs Discount20% OFF THROUGH MARCH 8 ThroughMarch8,receive20%offanyonesingleorderof$50ormorethroughXpressdocs.UsepromocodeXDSF16atcheckout.NotvalidonJustSoldRewardsprogram.
April Pop-By IdeaENERGY-SAVING LIGHT BULBS InhonorofEarthDay(April22),popbyyourbestclients’homesorofficestodropoffenergy-savinglightbulbs.Youcaneasilyattachalabelorcardwithyourcontactinformation andamessagelike“Yourreferralslightupmyday!”
XpressDocs TrainingMARCH 23Date:March23Times:10:00a.m.OR2:00p.m.Location:RealtySouthOvertheMountainAlfordOffice1220AlfordAvenue,Birmingham,35226
GailKennedyfromXpressdocswillbeheretotrainonthefollowingtopics:
•LocationofproductsintheXpressdocssystem•CreatingapostcardusingMyListings•Howtocreateageographicradiuslist•Howtouploadyourownlist•Schedulingyourmailings•Postingyourcompletedpostcardtoyoursocialnetworks
[email protected](205)445-1416toreserveaseat.Indicatewhetheryou’llbeattendingthe10:00a.m.classorthe2:00p.m.class.
Quote“Despitetheforecast,livelikeit’sspring.”
-Lily Pulitzer
Marketing ContactsHeather Lackey, Agent Marketing Services [email protected]
Kristi Austin, Graphic Designer, Agents, Branches & Department/[email protected]
FollowUsOn:
2501 20th place south . suite 400 . birmingham, al 35223 . www.realtysouth.com
marketingMOMENTA P R I L 2 0 1 6
XpressDocs NewsNEW DESIGNSHere’sareminderofsomeofthecardsrecentlyaddedtoourXpressdocsgallery:
Cost v. Value PostcardsWepostedthiscardinlateJanuary,butit’srelevantallyear.The2016costv.valuepostcards,featuringaveragesforbothBirmingham and the East South Central U.S., are nowavailablefororderingfromXpressdocs.You’llfindthemonthePrint&DirectMailtab,underGeneralMarketing,intheCostv.Valuecategory.
Seasonal Postcards Fromthehomepage,clickonthegray“Seasonal”tab.Thenfromtheleft-handsideofthescreen,clickontheholidayorseasonyou’relookingfor.ConsideraTimeChange(buthurry!),St.Pat’sDay,Easterorgenericspringcard.
No-Cost/Low-Cost Marketing IdeaCOMMENT ON BLOG POSTS One way to get your name in front of the public and otheragentsistocommentonsomeofthetoprealestate blog posts daily. It’s a great way to network and you neverknowwhomightmeetorwhomaysendyouareferral. YoucanGoogle“TopRealEstateBlogs”forlistsofsomeofthetopblogsinourindustry.Orstartwiththelistwefoundat www.placester.com/real-estate-marketing-academy/real-estate-blogs.
Remember to Use our Family of Services
Social Media MarketingBEST TIMES TO SHAREWhen it comes to specific times to post on each social mediachannel, thereareparticularperiodswhen it’s idealto schedule your content rather thandependon trial anderror.Here’sanoptimalsocialmediaschedule,courtesyof Placester’s Guide to Social Media Mastery (which youshould checkout, by theway -https://placester.com/real-estate-marketing-academy/infographic-the-small-business-guide-to-social-media-mastery/). Keep in mind these areEasterntimes.
Updated Listing & Buyer Presentation MaterialsThe listing andbuyerpresentations (pdf andpowerpoint) and all associated add-in pieces, including market sharegraphs, have been updated to reflect our 2015 stats.You’ll find everything you need in Associate Resources, DocumentsLibrary,MarketingCategory.Lookforthefilenames2016ListingPresentation,2016BuyerPresentation,andMarketShare2015(therearenumerousfilesforthese,eachindicatingspecificMLSareas).
