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April, 2012
Summary of Key Findings
Report compiled by:
• Online Tracking will not REPLACE email and phone contact, but is a nice adjunct
• Electronic signature usage is strong and satisfaction levels are high
• Usage is minimal for online transaction tools to date
• Those that have used them are highly satisfied
• Strong consumer interest in having access to online transaction tools
How would you define your interest in real estate currently? (Choose all that apply)
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What type of residence did you purchase?
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High satisfaction levels with agent’s keeping clients up to date during the transaction
How satisfied were you with the level of information your agent supplied you?
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Respondents prefer email and phone calls for updates
How do you prefer to be contacted on the progress of buying your home?
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Agents are doing a good job of preparing their clients for every step of the transaction
How satisfied were you with how agent led you through the process of buying/selling a home?
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Agents are doing a good job of preparing their clients for every step of the transaction
When you bought/sold your last home, which, if any of the following did your agent provide to you? (Choose all that apply)
Electronic Signatures are growing in popularity
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How valuable do you
find the HAR Housing Markets Report? How helpful do you think
these tools WOULD have been to you when you bought/sold your home? Strong interest in online tools
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How helpful were each of these tools your agent provided to you?
Electronic Signatures
Electronic Signatures are highly valued by
consumers that used them
1/3 are not using it yet
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How helpful were each of these tools your agent provided to you? 24/7 Online Access to Status of Transaction
Usage of 24/7 online access to status of transaction is not well established yet Strong satisfaction/interest among the minority that have used it
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Nearly 2/3
are not yet
using online
tools to track
status
Opportunity
to satisfy a
consumer
need
How helpful were each of these tools your agent provided to you? Online tool to track status of transaction
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How helpful were each of these tools your agent provided to you?
CD/Online Folder with closing documents
Usage of CD/Online folders still minimal as well High satisfaction among those that have received them
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92% of respondents are interested in using online tracking tools for their next transaction
When you buy your next home how important will it be for you to
work with an agent that provides you with methods for you to review the progress of your transaction online?
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Recommendations
Report compiled by:
• HAR should continue to offer Association-wide Transaction Management product
• Promote it to brokers to save them the cost of owning their
own, making MLS-wide collaboration possible • Promote member testimonials