Download - AppwoRx Deck
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LEVERAGING MOBILE TECHNOLOGY
FOR MORE EFFECTIVE MEDICINE
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Capitalization Table
Pre-$$$ Post-$$$
Member
Class A
Units
Class B
Units
Total
Units Total %
Additional
Class A Units Total Units Total %
New Investors* 0 0 0 0.0% 500,000 500,000 16.7%
Ariel Soffer 1,615,000 0 1,615,000 64.6% 0 1,615,000 53.8%
Christopher Cabell 285,000 0 285,000 11.4% 0 285,000 9.5%
Option Pool 0 600,000 600,000 24.0% 0 600,000 20.00%
TOTALS: 1,900,000 600,000 2,500,000 100.00% 500,000 3,000,000 100.00%
* Offering of $500,000, $2.5 million pre-money valuation
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EMRTool
Insurance Tool
MarketingTool
Recordkeeping Tool
Lead Generation
Tool
ReferralTool
AnalyticsTool
MarketingTool
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• Vein Treatment
• Dentistry
• Dermatology
• Aesthetics
• Plastic Surgery
• Wound Care
• Hair Restoration
Target Market
• Podiatry• Weight Management• Nursing• Forensics• Clinical Trials• Telemedicine• Prosthetic and
Orthotics
Estimated Market Size = 500,000 Physicians + 200,000 Dentists
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• Insurance Claims
• Expectation Management
• Treatment Documentation
• Treatment Evaluation
• Sales & Marketing
• Patient Recordkeeping
Uses of Clinical Photography
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Access Photographic Records From Anywhere
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Simple – Affordable - AccesibleAppwoRx Traditional
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Competition
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Photo ManagementIMAGE MANAGER
• Access images from any desktop,Laptop, or mobile device
• Easily integrate with EMR • Filter by date or body area• Add notes to image or patient• Reporting tools • Color correction
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Reporting Tools
• Before & After Comparison
• Insurance Claims
• Branded Marketing Material
• Medical Recordkeeping
• Patient Expectation Management
Useful For
Types of Reports
• Before & After (Single Area)
• Before & After (Multi Area)
• Initial Consultation
• Treatment Progression
• Insurance Claim
• Complete History
Ideal for recordkeeping or branded marketing material
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AppRx Physician to Patient Mobile Applications
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HIPAA Compliant Photo Gateway
• Patients can use the application to send photos of problem areas.
• Can be used to counsel patient’s post-treatment
• Lead generation tool for potential new patients
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Direct Messaging
• Use mobile “Push Notifications” to directly engage mobile audience. Send special offers or important updates directly to user’s mobile device.
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* 55% of all physician offices in the US used an EHR in 2011
Marketing Strategy – EMR / EHR
Currently Integrated With:
20,000+ Physicians
50,000+ Physicians
Future Integration
400,000 + Physicians
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Software Licensing & Distribution
Finalized deal on Dec 15th, $75,000 upfront
with multi-million dollars of potential residual
revenue
Negotiating $500,000Contract
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The Surge
0
10000
20000
30000
40000
50000
Oct. 2012 Nov. 2012 Dec. 2012*
Sales
Sales
* $37,500 from Angiodynamics deal signed by Dec. 31st