123feelfree: ending packaging stress 4ever
Fooddler
Leen Gysen, CEO Xenarjo
5 years of consumer research on wellbeing in relation to food and exercise
25000 Belgians
• information overload
• bottom-up consumer empowerment
• guilt
• back in driver’s seat
• stressful supermarkets
Contact info
Fooddler®: scanning application for smartphonesThe ultimate cure for all packaging stress!
Scan your product in the supermarketInstantly find out the relevant energy level & nutritional values
Find recipes with that product ingredient, choose and view the recipe of your preference (energy input) and match it to a movement of your preference (energy output)
Key components Fooddler/123feelfree•Integration barcode ID and nutridata: first pilot ww in collaboration with GS1 and Colruyt Group
•Nutritional information through Nubel and FMCG directly
•Inclusion in 123feelfree energy guide and Fooddler free provided nutridata are delivered; more visibility on a pay per item/flat fee basis
•Comparing products becomes truly transparant
•123feelfree frame enables users to quickly scan relevant elements (in terms of health prerequisites or preference)and inspires creative and balanced cooking
