Download - Apps - are they alive or dead?
WE ARE A TEAM OF MEDIA PRODUCT SPECIALISTS.We help ambitious companies build and grow their digital businesses.
PARTNERS
Source: Nielsen
+ Home Screen Button
+ Focus & clarity of use
+ Offline
+ Pre-download
+ Additional functionality
+ Contained reading experience
There have been some very public failures!
Source: Marketing Land
Part of the
problem is
that we
don’t
*always*
want an
“app for
that”.
of smartphone users
download an app or more a
month.
34%is the average number of
apps used per month - the
same figure since 2012.
26 80%of a user’s mobile time is
spent in spent in just five
apps.
Source: Andrew Chen &n Business Insider
Losing
over 80%
of your
users the
day after
download
your app is
normal.
Source: Andrew Chen
We wanted to minimise
friction and encourage
readers to share our
stories. We designed
the site first for tablets,
then for mobile and as a
classic website, in that
order,"
Kevin DelaneyEditor in Chief & President
Case Study
Using a responsive website
to build audience & brand.
“ The first daily edition in
The Economist’s 171-
year history, it does what
we have always done,
distilling what’s important
from the news and telling
you what it means, but
on a daily rather than a
weekly basis. “
Case Study
Using an app to drive
engagement with committed
readers.
60%of a users opt out of push -
particularly on news apps.
A wide, existing user group to market to
Carefully designed and managed acquisition and
retention and engagement plans
A clearly defined proposition against a compelling,
regular user need
Source: Andrew Chen