Download - Apple TV UX: 8 Guidelines for greater Apps
Apple TV UX: 8 Guidelines for greater Apps
Best practice:
Using the TV itself is super easy and almost the same for the past 40 years.
Best practice:
Using the TV itself is super easy and almost the same for the past 40 years.
Even my grandma knows how to do it!
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„The future of TV is apps.“
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But how do you build anoutstanding TV App?
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CELLULAR’s 8 Guidelines:
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„Already little deviations to the standard Apple TV UI, can eventually
pose a bigger challenge for the development than an iOS app.“
SVEN JANSEN , DEVELOPMENT CELLULAR
ST ICK TO THE APPLE GUIDELINES
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Apple TV works different from other TV boxes. The all new touch remote changes the interaction with the box and implies new UI principles.
STICK TO THE APPLE GUIDELINES
Best practice: Showtime
Recommendations
If you decide to deviate from the guidelines, your layout needs to create a new value for the user
Use interface elements from UI Kit
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MAKE FOCUS OBVIOUS
„The speed of the Touch Remote is one of the best features on the new Apple TV.
Therefore, a clear focus is essential for a good orientation.“
TARA WESTON , CREATION CELLULAR
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While using the Apple TV, the user sits at a distance and needs to have a clear view on what he is doing and where he is navigating. Additionally, he is able to skip through content extremely quickly.
MAKE FOCUS OBVIOUS
Best practice: ZDF App
RecommendationsTherefore content needs to be clearly visible at all times
Add certain information when youritem comes on focus. Apple for example is adding the title
Don’t let other content distract your focus
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„Don’t see the focus as a limitation, but as a chance.“
JOHANNA OPPENHEIM , CREATION CELLULAR
D ISCOVER THE FOCUS
AS A VALUE
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Focus gains a totally new and higher significance on TV and needs to be rethought.
DISCOVER THE FOCUS AS VALUE
RecommendationsSee, that focus on TV gives you a whole new level to show information
Know, that focus on a TV Box works completely different than a mouse over inweb and is of way greater importance
Distinguish which information need to always be shown and which on focus
Best practice: Airbnb
Best practice:
„The remote does not support diagonal directions.
Therefore you should avoid diagonal routes for your user.“
THORSTEN JONAS , CREATION CELLULAR
NO DIAGONAL NAVIGATION
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Even though the touch remote invites the user to make diagonal touch gestures, the Apple TV does not support diagonal navigation.
NO DIAGONAL NAVIGATION
Best practice: Movies
RecommendationsBuild a structure that is easy to use with up, down, left and right navigation
Arrange contents in vertical and horizontal lines and avoid dimensional grids
If that’s not possible, change your structure and stay with one of the templates
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„Finally I can touch the TV without having to get up from the couch.“
JÖRN SIEDENTOPP , CREATION CELLULAR
USE THE TOUCH PAD
WISELY
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The new Apple TV remote works completely different than all other remotes. It has a touch pad, which enables a much faster navigation and uses a floating instead of a fixed focus, for example.
USE THE TOUCH PAD WISELY
Recommendations
Make use of animations as a result to an user interaction to explain context whenever possible
Support the users feeling of touching the interface by providing teasers withparallax effect
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„Simplicity and reduction need to be the guiding
principles during the creation process.“
SIMONE BRAUNER , CREATION CELLULAR
REDUCE
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The Apple TV impresses with its light and airy design, which only works without overloaded screens. Furthermore, no one wants to read long copies on TV.
REDUCE
Best practice: Airbnb
RecommendationsDetect the essential information
Know at what point whichinformation is relevant for your user
Try to show as much information as possible by using images
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„Latency in visual feedback to touch input can harm the user experience extremely.
That‘s why we made every effort in optimizing the performance of the user interface.“
KAI HUPPMANN , DEVELOPMENT CELLULAR
PERFORMANCE DEFINES THE QUALITY
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The new Apple TV lives through its fluent and vivid navigation. Every jiggle strikes even more attention than on mobile devices. People are used to having their TV work perfectly at all times.
PERFORMANCE DEFINES THE QUALITY
Best practice: Plex
RecommendationsTechnology builds the basis
Improve the performance of your app and make it work perfectly for your user
Performance is a feeling - Use structure, UX, UI, and technologyto generate this feeling
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„TV is great, because it is getting personal.“
GUNNAR HAMM, CREATION CELLULAR
BE EMOTIONAL
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The TV is the flagship for big and beautiful visuals. Make every screen a cinematicexperience
BE EMOTIONAL
Best practice: Yummly
RecommendationsDon’t try to fill every empty space
Use rather less content and arrangeit generously
Avoid tiny artwork, but use fullscreen images to support the cinematic feeling
Best practice:
A TV app should be as easy to use as the TV itself.
Naturally this leads to one principle:
Thank you.CELLULAR Hamburg, Germany [email protected]
Thorsten Jonas Head of Concept [email protected]
Tara Weston Concept
Constantin Rueff Design
Credits: Apple TV Product Photos by Apple, ZDF App Photos by CELLULAR