Download - Apple 04 - Jobs Serial Entrepreneur
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CIEE Study Center in Palma de Mallorca Entrepreneurship and Innovation Course
Pere Joan Ribas Barceló [email protected]
Steve Jobs: Serial entrepreneur
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Jobs: Serial entrepreneur
It was devasta*ng for Steve to get fired from his own company, the company he created. He was angry and sold all his shares (at a bad price). Nevertheless, he was the biggest shareholder of the company and got more than 100 million for his stocks. However, as he said at a speech at Stanford, it was the best *me of his life. He had the opportunity to start again but with all the previous experience and knowledge.
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Serial entrepreneur Founder of Next
Jobs used the money earned from Apple Stocks to fund Next Computers (11 employees). A company focused in SoHware development. During those years, Next developed a Powerful Opera*ng system that would later become the Core of the MAC OS. Jobs no*ced that the innova*on in computer industry was not in the hardware but in the soHware. Target group: Higher Educa*on, College and Universi*es.
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q Founder of Pixar Studios
Serial entrepreneur
Steve Jobs invested 5 million dollars to create Pixar. He took 70% of the shares and gave 30% to the employees. However, Pixar was not profitable during the first years and Jobs had to reinvest money in Pixar. AHer 5 years, he was owning 100% of the shares. In 2006, Walt Disney bought Pixar for $7.400 million dollars and Jobs became Disney’s largest shareholder.
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Apple did not innovate • When Jobs leH Apple, the company was the leader of Laser
Printers and had Computer Technology 10 years in advance of their rivals.
• 10 years aHer, Apple did not introduce any substan*al innova*on in the market. The Macintosh was almost the same model with a few minor improvements.
Compe;tors § MicrosoH took 95% of the shares of the Opera*ng system
soHware. § Apple was 90 days away from going bankrupt. § Apple bought Job´s company “Next Computers” for 400
million dollars and got the Opera*ng System they needed for its computers.
§ Jobs came back to Apple to become its CEO
Jobs bites the Apple
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End of the 1st chapter
End of the 3rd chapter
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Bibliography
• Steve Jobs: How to live before you die • Entrepreneurs (1986), TV Documentary • Steve Jobs The Lost Interview (2012), Documentary • Steve Jobs: One Last Thing (2011), Documentary • Steve Jobs: Billion Dollar Hippy, BBC Documentary • Steve Jobs and Bill Gates Together in 2007 at D5 • Interview: Steve Jobs in 2010 at D8
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Internet companies series!