Transcript
Page 1: App Store SEO: Google Play (Android) vs Apple App Store

App Store seo: comparing

google play store with

Apple App Store By searchman.com

march 18, 2013 Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 1

Vs

Page 2: App Store SEO: Google Play (Android) vs Apple App Store

Recap: search is the biggest driver of app discovery

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Page 3: App Store SEO: Google Play (Android) vs Apple App Store

Google play: More apps per Search results page

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1 app per page 7-8 apps per page

iphone Google play

Page 4: App Store SEO: Google Play (Android) vs Apple App Store

Google play: Easier to access Deeper search results

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25 flicks to access app #25 1 flick to access App #25

iphone Google play

Flick Flick

Page 5: App Store SEO: Google Play (Android) vs Apple App Store

Google play accessibility: more results for less effort

5

Page 6: App Store SEO: Google Play (Android) vs Apple App Store

Google play: returning many more search results

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Query iPhone Google Play restaurants 8,853 apps 17,321 apps

hotels 6,751 13,888 fashion 4,372 11,515 poker 2,254 6,155

camera 11,263 19,897 shopping 7,956 14,003

news 14,612 20,018 US store search results for March 17, 2013

n Google Might be using synonyms to expand queries and recall

Page 7: App Store SEO: Google Play (Android) vs Apple App Store

Google Play: spell checker might be working better n Example: 100x more results when you misspell “calendar”

Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 7 iphone Google play

Page 8: App Store SEO: Google Play (Android) vs Apple App Store

Spell checker: Number of search results returned

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Misspelled Query iPhone Google Play

resteraunt 1 app 10,523 apps

hotwls 0 15,630

fasion 4,537 11,127

pocker 2,648 16,890

camara 862 20,574

shoping 8,231 14,411

newz 9 19,316 US store search results for March 17, 2013

Page 9: App Store SEO: Google Play (Android) vs Apple App Store

Google Play: less competition than ios app store?

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0 500 1K 1.5K 2K 2.5K 3K #apps

New apps / day

App updates/day

*US store daily average for the period Feb 18 to March 10, 2013

n Similar # of new apps launched per day

n Far fewer developers updating their apps…it’s less competitive

Page 10: App Store SEO: Google Play (Android) vs Apple App Store

But What about Google Play Monetization?

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n Apple has credit card info. Google has tried carrier billing

n In japan, Carrier billing accelerated Monetization

Page 11: App Store SEO: Google Play (Android) vs Apple App Store

SEO for Google Play vs. Apple App store

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Elements iOS App Store Google Play Keyword Relevancy to Search Engine Algorithm

App Name Keywords High (Apple suggests <35 length)

High

Tags (Secret iTunes Keywords)

High (100 characters,

including commas)

Not needed

Description Keywords Unclear Yes Keywords in in-store reviews & 3rd party app review sites Black Box

Quantitative factors that may affect search rankings

Downloads (total, velocity)

Black box Ratings (ave, total, velocity) Revenue (total, velocity) Social Signal (FB, TW, G+)

n  No Review Process for google play – can update keywords often n  No need for tags or “secret” itunes keywords in Google Play n  Descriptions count and are important in Google Play

Page 12: App Store SEO: Google Play (Android) vs Apple App Store

Summary: google play store seo is a good investment

1.  User sees more results per page

2.  easier for users to access lower ranked results

3.  synonyms & spelling correction à more apps get found 4.  Fewer developers updating apps- it’s less competitive

5.  carrier billing may improve google play monetization

6.  Search engine optimization for google play is easier A.  No approvals needed – update keywords as often as needed

B.  No tags (i.e. secret itunes keywords) are needed

C.  Descriptions count

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Page 13: App Store SEO: Google Play (Android) vs Apple App Store

How searchman can help you grow in google play?

1.  Track your performance in google play daily A.  Visibility score – see how discoverable you are

B.  Search rank tracking

C.  Competitor tracking

2.  Improve your keywords regularly A.  Research and store keywords in “notepad”

B.  Borrow keywords from competing apps

C.  Automatically Get re-prioritized keywords in < 30 seconds

3.  Update “meta-data” often. Seo is not a “fire and forget” weapon

4.  Rinse. Repeat.

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Page 14: App Store SEO: Google Play (Android) vs Apple App Store

Thanks for your time more in-depth guides at

searchman.com/how-it-works/

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Search the App Store on SearchMan

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