App Store Optimization (ASO)
How to get more mobile app installs via iTunes App Store built-in search
April 27, 2015
App Store Optimization (ASO)
There are several factors that influence an app’s
discoverability and chances to be downloaded by iPhone and
iPad users. These factors include:
How high an app is ranked by its targeted keywords
Is the description well written and compelling enough
How well its icon design represents an app’s purpose
Number of high ratings (4 or 5 stars) an app has received
Number of positive reviews
Well thought out screenshots and video demo to tell a
visual story of an app
ASO is an ongoing process of refining these factors.
ASO Stats That Matter
According to 2014 data by German mobile analytics
firm Adjust (former Adeven), about 600,000 apps out of a total of 1.5 million apps are zombies, meaning
people never download them.
Recent Nielsen and Forrester research shows that
63% of mobile app users discover mobile apps via
Search, followed by social sharing and Top Charts.
For Google Play marketplace the same figure equals
to 75%.
Well implemented ASO is capable of increasing a
number of app downloads by 700%.
Aside from other app marketing techniques, it doesn’t
require a lot of investment but specific expertise and
knowledge.
Strategies ComboApp uses
Increasing organic downloads by implementing data-driven app store optimizationAnalyzing the currently used keywords and keyphrases by frequency and relative weightResearching the keywords used by competitorsRedesigning the set of keywords, app title and app descriptionDeveloping the set of recommendations for amendments/changes in the keywords set, using
proprietary ASO tool http://aso.comboapp.com App icon and app store screenshots design A/B split testingImplementing iterative strategy – release, test, analyze, implement and plan the next update
About ComboApp
ComboApp Group is an app marketing company that provides app marketing services for a global mobile app marketplace. The company is made up of three units which include ComboApp Consulting, ComboStore and GoWide. The vital part of the group is the ComboApp's Innovation Hub - the team of programmers and analytics that supports all projects. ComboApp Consulting is a global mobile app marketing company aimed at supplying guidance and complex assistance to companies who develop and promote their mobile apps. Having We provide clients with everything from creative development - to - product/campaign strategy and analytics - to - media placement and traditional public relations campaigns. This includes identifying target markets, validating concepts, shaping business models, qualitative research, data analysis, preparing the app launch and more.
ComboStore is a “one stop checkout”, mobile app marketing super-store designed to help mobile app owners and mobile developers leverage every dollar of their marketing budget to provide the most targeted, effective results possible to amplify the promotion of their app in the mobile ecosystem. The goal of the ComboStore is to level the marketing playing field, providing even those with a tight budget with the promotion tools required for success. GoWide is a global mobile ad platform enabling businesses to run effective cost-per-mobile app downloads and mobile CPA campaigns based on its own proprietary technology of programmatic media buying. Its unique algorithm - consisting of aggregation and the inventory of mobile web and in-app publishers - allows dramatic optimization of ad operations and lowers media buying costs for advertisers.
ComboApp, Inc. Willis Tower, 93rd Floor 233 S Wacker Dr SUITE 9390 Chicago, IL 60606, US Tel: (+1) 773.305.0886 Website: http://comboapp.com
