MOBILE APP MARKETING MASTERCLASS16 Killer App Promotion Techniques to Grow Your App Users from Zero to a
Million
16MARKET-PROVEN APP PROMOTION STRATEGIES
#1 APP STORE OPTIMIZATIONA Brief Primer
ACHIEVE TOP RANKINGS IN THE APP STORE
#1 in App Store for Food and Drinks Category
58-63% OF APPS ARE DISCOVERED VIA APP STORES
KEY FACTORS TO ACHIEVING HIGH APP STORE RANKINGS
➤keywords ➤category selection ➤install velocity ➤ratings and review
#1 KEYWORD SELECTION AND INCLUSION
“Taxi app” “Best alarm clock app”
MAKE SURE KEYWORDS ARE IN THE TITLE AND DESCRIPTION
#2 CATEGORY SELECTION
APP INSTALL VELOCITY
The speed with which you get users to download your app. The more new users
you get in a shorter span of time, the higher the rankings.
EXAMPLE APP #1
VS.
1,000 downloads in 30 days
APP #2
1,000 downloads in 3 days
App #2 will most likely get higher rankings because of higher app
velocity
#4 RATINGS AND REVIEWS
The higher the ratings of your app the more likely it will have higher rankings
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