Download - App discovery webinar fierce
App Discovery in a fragmented mobile world
GetJar is the world’s 2nd largest app store
• Appsolutely Everything– Started in 2005– Supports 2200+ phones– 70,000+ free apps – 90M downloads per month– 1 billion downloads to date– 200+ countries
• App / Site Publishing and Promotion for content owners
– Free distribution– Pay-Per-Download distribution– App / site promotion
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Providing distribution for some of the biggest brands…
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Internet Players Games & Entertainment Social Networking
In an industry that will reach 50 bln downloads by 2012
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92%
CAGR
March 2010, Chetan Sharma Consulting
Resulting in a mass market business of sizeable value
• A $32 billion dollar industry by 2015…Juniper Research
• US market estimated to be $2 billion this year and $4 billion by 2014…Parks Associates
• US market data points (Comscore, April 2010)– 69 million consumers used apps in April 2010– 38 million / 31 million were smartphone / featurephone
users – Largest categories: Weather, Social Networking, Search,
News, Sports
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All this is driven by content hungry consumers
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18-34 years61%
18-34 years61%
Male70%Male70%
Download Min.
3-4 times week60%
Download Min.
3-4 times week60%
Have downloade
d apps with ads
65%
Have downloade
d apps with ads
65%
Use mobile Internet
more then Internet
69%
Use mobile Internet
more then Internet
69%
Source: GetJar research poll, 1000 users Q4 2009. GetJar demographic
42% using apps while at home
42% using apps while at home
Top apps downloaded on GetJar in August
1. Facebook – social networking
2. Ebuddy – social networking
3. Opera mini - browser
4. Nimbuzz – social networking
5. Google – search
6. Mig33 – social networking7. Yahoo! Mobile – News /
search8. My-player –
9. Bitstream Bolt – browser
10.Yahoo! Mail - email
1. Facebook – social networking
2. Insyt – search3. GetJar – search4. Myxser – entertainment5. Nimbuzz – social
networking6. Napster – music7. Jfog – entertainment8. YouTube – entertainment9. Fandango – entertainment10.Ringer - entertainment
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Global US
However, being successful is not child’s play…
• Over 4,000 different handsets
• At least 8 different platforms to develop on
• More then 48 different app stores
• An estimated 425,000 apps alone in the App Store, Android Market and GetJar
• Multiple marketing tools including Ad Networks, SMS, MMS, Bluetooth, QR codes…
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SMS campaign
s?
App stores?
Ad network buys?
Publishers have many different choices to promote apps
QR codes?
Bluetooth?
Consumer marketing – Just App it!
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APP IT! is a unique link created when you upload your app / site to GetJar
It’s provides you with one, single destination to tell
consumers where to get your app or access your site
regardless of their phone make/model”
The App it! link is created for free
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Facebook: App it! off a mobile site
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Step 1:Placed the App it! link on
their mobile site
Step 2:The consumer clicks the link and is taken to their
page on GetJar
Step3:GetJar serves them the
most appropriate app for their handset
App it! increased downloads more then 10x
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• Uploaded their site in March 2009
• Placed the App it! link on their site in Sep
2009• Downloads went from
80,000 / week to 1.5 million!
Associated Press: Just APP IT! with email!
• As part of the World Cup the Associated Press wanted to promote it’s apps to users using email
• They uploaded their apps and mobile site to GetJar
• Once uploaded they incorporated the link to their APP IT! in an email campaign to several hundred thousand subscribers
• The resulting email campaign achieved a 20% click through from consumers
Cnectd: App It! through Twitter
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• Uploaded iPhone, Android and BB
apps• Placed App it! on
their website•Tweeted the link• 600,000 dl’s in 6
days
App it! can be used on a website (example)
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Or even in a TV spot (through SMS)
• Include a shortcode SMS in the call to action in your TV commercial or other campaign
(eg: “Text: PRIZE to 81118”)
• Consumers text in a message via SMS on their mobile phone
• They receive an SMS message to their phone with your APP IT! link http://getjar.com/yourappname or http://getjar.com/yourpromoname
• They click on this link and are taken to your product page on GetJar where we auto-detect their handset
• They then download the most appropriate app or site for their phone
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Text
APPIT!to 81118
In-store marketing – It’s all about placement
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• PPD: sponsored apps on GetJar• Google ad sense type ad service. • Bid for premium visibility to increase
downloads. • Successful bids get premium listing • Pay only for successful downloads
• Channels: GetJar.com and m.GetJar.com, as well as through channel partners like Sprint, Rogers and Sony Ericsson PlayNow Arena
• Targeting: Bid for downloads by geography, by handsets and by carrier
m.getjar.com
PPD is also visible on getjar.com
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Case study: Google
• Goal: Google was looking to reach a global audience with it’s Google Mobile App application
• Google Mobile App (“Google”) was posted on GetJar and started with 43,000 downloads/month, organically, without promotion.
• Solution: GetJar Pay Per Download campaigns were deployed in 2 phases
• Results: Google now receives over 1,000,000 downloads/ month
• Downloads to date: 14.6 million
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Background and Results Monthly download evolution
First PPD
campaign
First PPD
campaign
2nd campaig
n (x3 budget)
2nd campaig
n (x3 budget)
Case study: Snaptu
• Goal: Quickly grow user base to attract higher cpm’s for advertisers to place ads in their app. Looked for global distribution
• Product: Cross platform app that aggregates a users favorites social networking widgets in one place for easier access
• Solution: Launched multiple PPD campaigns in two phases. Bids targeted by market and multiple campaigns run highlighting different services in the app
• Downloads to date: 5,200,000
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Background and Results Monthly download evolution
First PPD
campaign
First PPD
campaign
2nd campaig
n (x3 budget)
2nd campaig
n (x3 budget)
Conclusions
• Apps are becoming big business with estimates of an industry worth $32 billion by 2015
• GetJar stands at the center of this explosion as the only cross platform app store
• Marketing apps requires focus on both driving consumers to destinations where they can get apps and marketing within the stores once they get there
• GetJar’s App it! services helps brands / agencies market their apps while not having to drive users to multiple different app stores
• Pay-Per-Download is a Google ad sense-like service to get premium visibility for apps while only paying for the downloads you get
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GetJar Networks Inc. 1510 Fashion Island Blvd, suite
300San Mateo, California
94404 USA
Patrick MorkChief Marketing [email protected] www.getjar.com
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