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“Vision 2020” and
“2011 Mid-Term Business Plan”
Charge our Dream
May 10, 2011
TOYO TIRE & RUBBER CO.,LTD.
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□ New Mid-Term & Long-Term Business Plans
□ “Vision 2020”: Long-Term Business Vision
□ 2011 Mid-Term Business Plan
□ Review of the 2008 Mid-Term Business Plan
■ Table of contents
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■ Review of the 2008 MidReview of the 2008 Mid--Term Business PlanTerm Business Plan
□□ New MidNew Mid--Term & LongTerm & Long--Term Business PlansTerm Business Plans
□□ ““Vision 2020Vision 2020””: Long: Long--Term Business VisionTerm Business Vision
□□ 2011 Mid2011 Mid--Term Business PlanTerm Business Plan
■ Table of contents
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■ 2008 Mid-Term Business Plan: Business Strategy
Business Strategy and Action Plan (excerpts)
Tire Build a solid global sales-to-supply system● Strengthen the supply chain system ● Fortify N. America & China business
● Build the foundation for Europe business ● Renovate Japan business
Diver Tech Concentrate the focus on core businesses● Build up the global structure for the anti-vibration rubber business
● Revamp the anti-vibration rubber business in Japan
● Renovate business
Announced on May 20, 2008
With our Keynote as Global Growth, we will work to
Step up the growth strategy to increase company worth
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■ Reevaluation of the Basic Strategy & Priority Projectsin the 2008 Mid-Term Business Plan
Reassessment of strategy Activities in Priority Projects
Improve business structure andenhance the way of doingbusiness
● Renovate supply chain (delivery) structure
● Improve OE business profitability
● Control facilities costs
Aggressively build markets inJapan & overseas
● Build China business
● Globalize NITTO brand
● Build new markets (Diver Tech business)
● Develop strategic products (Tire business)
Priority Project activities to speed up deployment of the action plan
Responses to drastic changes in the business environment from the 2nd half of 2008
Achieve in the 2011 Mid-Term Plan those items left unfinished in the2008 Mid-Term Plan
Announced on May 11, 2009
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FY2010 Actual ResultsFY2010 Actual Results(Announced May 10, 2011)(Announced May 10, 2011)
2008 Plan Targets2008 Plan Targets(Announced May 11, 2009)(Announced May 11, 2009)
Sales Volume ¥294,100 ¥300,000
TireDiver Tech /others
¥216,600¥77,500
¥240,000¥60,000
Operating profit
(ratio to sales)
¥12,200
(4.1%)
¥11,000
(3.7%)
TireDiver Tech /others
¥8,900(4.1%)¥3,300(4.3%)
¥9,500(4.0%)¥1,500(2.5%)
Ordinary profit ¥9,200 ¥9,000
ROA(return on asset) 3.1% 3.0%
Investment (for 3 years) ¥68,800 (for 3 years) ¥54,000
Exchange rate applied1 USD=86.0 JPY
1 EURO=113.0 JPY1 USD=95.0 JPY
1 EURO=125.0 JPY
■ 2008 Mid-Term Plan vs. FY2010 Actual ResultsUnit: in Millions (yen)
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□□ Review of the 2008 MidReview of the 2008 Mid--Term Business PlanTerm Business Plan
■ New Mid-Term & Long-Term Business Plans
□□ ““Vision 2020Vision 2020””: Long: Long--Term Business VisionTerm Business Vision
□□ 2011 Mid2011 Mid--Term Business PlanTerm Business Plan
■ Table of contents
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Company Mission StatementCompany Mission Statement“ For each of us to give our best where we work, so that our customers willalways have a better product at a better price, more today than yesterday “
Corporate philosophy“A commitment to creating new value through innovation in advanced, proprietary technologies ”
“2011 Mid-Term Business Plan”: 5-year plan to be achieved by 2015
To realize the vision for what we want to be in the future,based on the core values and the spirit which are at the heart of our foundation
■ Philosophy of the Mid- & Long-Term Business Plans
“Vision 2020”: Long-Term Vision for where we want to be in 2020
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Establish revenue base
Complete implementationof growth strategy
“2011 Mid-Term Business Plan” is a lodestar
toward the realization of “Vision 2020”
■Approach to “Vision 2020” & “2011 Mid-Term Business Plan”
Celebrating100 Years
In 2045
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
“Vision 2020”
“2011 Mid-TermBusiness Plan”5-year plan
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□□ Review of the 2008 MidReview of the 2008 Mid--Term Business PlanTerm Business Plan
□□ New MidNew Mid--Term & LongTerm & Long--Term Business PlansTerm Business Plans
■ “Vision 2020”: Long-Term Business Vision
□□ 2011 Mid2011 Mid--Term Business PlanTerm Business Plan
■ Table of contents
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● Company-wide Vision
● Vision for the Tire Business
● Vision for the Diver Tech Business
■ “Vision 2020”: The Long-Term Vision
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● A company that has strong presence with adistinctive technology and marketing strategy, whichsees things through the customer’s perspective
● Earning public confidence, with each employee
fulfilling CSR
● A company overflowing with energy and vitality, richwith imaginative freedom and the spirit to take onchallenges
■ “Vision 2020”: Company-wide vision for where we want to be
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■ “Vision 2020”: Tire Business
NorthAmerica
JapanAsia
Establish strong presence withEstablish strong presence with ““22--Top BrandsTop Brands””
Implement Global Business Operations based on the 3-Point supply chain structure
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Japan
North America
“TOYO AUTOMOTIVE
PARTS (USA) INC”
Australia
“TOYO TIRE & RUBBERAUSTRALIA LIMITED”
Asia“TOYO AUTOMOTIVE
PARTS (GUANGZHOU)CO., LTD”
“NEW PACIFIC INDUSTRY CO.,LTD”
■ “Vision 2020”: Diver Tech Business
Europe
AsiaNorth America
South America
Envisaged globalization
Establish a global supply-chain structure
Japan Japan
Automobile Parts business
Urethane business
Railway Air Spring business
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■ “Vision 2020”: Diver Tech Business
Launch New Business as a 3rd core business
Energy and Environment
・Biotechnology power generation
・Hydrogen infrastructure
・Electricity generating element・etc.Traffic & Transportation Device
・Short distance trip mobility
・etc.
Life Science(Health・Comfort)
・Rehabilitation robot・Intelligent Transport Systemsfor Pedestrians
・etc.
Foods, Water and Agriculture
・Enclosed type agricultural plant・etc.
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■ “Vision 2020”: Business Targets
Operating Profit-to-Sales Ratio: 10.0%
Total Sales: 600 Billion Yen
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□□ Review of the 2008 MidReview of the 2008 Mid--Term Business PlanTerm Business Plan
□□ New MidNew Mid--Term & LongTerm & Long--Term Business PlansTerm Business Plans
■ 2011 Mid-Term Business Plan
□□ ““Vision 2020Vision 2020””: Long: Long--Term Business VisionTerm Business Vision
■ Table of contents
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■ 2011 Mid-Term Business Plan
● Basic Policy & Strategy
● Company-wide Business Target
● Diver Tech Business Strategy
● Tire Business Strategy
● Corporate Division Action Plan
● R & D and Engineering
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●Basic policy・Transparent management
・Technology oriented management・Speedy global growth
●Basic strategy・Focus management resources on growing marketsand strategic business
・Establish business model for increasing profitability・Create new demand with unique Technology・Continue to make corporate renovation
■ Mid-Term Business Plan 2011
Charge our DreamCharge our Dream
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2011 Mid2011 Mid--Term PlanTerm Plan
FY2015 targetFY2015 target FY2010 resultFY2010 result
Net sales ¥400,000 ¥294,100
Tire BusinessDiver Tech/others
¥310,000¥90,000
¥216,600¥77,500
Operating profit
(ratio to sales)¥30,000(7.5%)
¥12,200(4.1%)
Tire BusinessDiver Tech/other
¥24,000(7.7%)¥6,000(6.7%)
¥8,900(4.1%)¥3,300(4.3%)
ROA(return on asset) More than 7.5% 4.1%
Investment(for 5 years) ¥150,000
■ 2011 Mid-Term Business Plan
Unit: in Millions (yen)
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2020
■ Mid-Term Business Plan 2011
● Basic Policy & Strategy
● Company-wide Business Target
● Diver Tech Business Strategy
● Tire Business Strategy
● Corporate Division Action Plan
● R & D and Engineering
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2011 Business Plan: Tire Business
① Build an optimal supply chain structure
② Establish a distinctive brand strategy
③ Renew market/customer strategyShift to growing/profitable marketsExpand NITTO brand globally
④ Develop the world’s best embodiment ofenvironmentally-conscious technology
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Build an Optimal Supply Structure of 45 million units
N. America6.5
million
Asia12.5
million
Japan
North America
Asia
0
10
20
30
40
50
2010 2015
Unit: in Millions
① Optimizing the supply chain structure
-Does not include TBR, LTT, PCR JV contracted out- Partially converted to PCR
29 million
45 million
Japan26.0
million
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② Establishing a distinctive brand strategy
Full lineup
Reliability
Full lineupFull lineup
ReliabilityReliability
Elite lineup
Freedom
Elite lineupElite lineup
FreedomFreedom
Good ValueGood ValueGood Value
Establish Our Brand PortfolioEstablish Our Brand Portfolio
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③ Renew market/customer strategy
Japan
North America
Asia
Europe, others
-
50,000
100,000
150,000
200,000
250,000
300,000
350,000
2010 2015
Ⅰ Shift toward growing/profitable markets
310,000
216,600
Unit: in Millions (yen)
24
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ⅡⅡ Expand NITTO brand globally
③ Renew market/customer strategy
0%
25%
50%
75%
100%
2010 2015
Others
91.0
9.0
80.0
15.05.0
25
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■ Structural DesignDevelop reduced-weight tire design technology together withdevelopments in the manufacturing process
■ Materials DevelopmentEstablish technology in basic materials which brings together fourelements of Nanotechnology (evaluation - analysis – processing –materials design)
■Analysis TechnologyAdvance the technology in simulating design optimization &prediction
④ The world’s best environmentally conscious technology
Develop environmentDevelop environment--conscious products that provide comfortconscious products that provide comfort
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■ 2011 Mid-Term Business Plan
● Basic Policy & Strategy
● Company-wide Business Target
● Diver Tech Business Strategy
● Tire Business Strategy
● Corporate Division Action Plan
● R & D and Engineering
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① Expand the automobile parts business
② Expand the urethane business in Asia market
③ Expand the railway air-spring business globally
④ Develop the world’s best environmentally-conscious
technology
2011 Mid-Term Business Plan: Diver Tech Business Strategy
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Rai lway Air Spr ing
Industr ial Product
Automobi le Parts
Urethane
0
20,000
40,000
60,000
80,000
100,000
2010 2015
Sales by productSales by product
Diver Tech Business Strategy
77,500
90,000
Unit: in Millions (yen)
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Diver Tech Business Strategy
Japan
North America
Asia
Others
-
20,000
40,000
60,000
80,000
100,000
2010 2015
Sales by marketSales by market
90,000
77,500
Unit: in Millions (yen)
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■ Automobile parts business
Develop environmentally-conscious products
■ Urethane business
Improve comfort & environmental consciousness
■ Railway air-spring business
Develop distinctive technology and new feature products
Developing the world’s best environmentally conscious technology
Make Advancements in Strategic TechnologyMake Advancements in Strategic Technology
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■ 2011 Mid-Term Business Plan
● Basic Policy & Strategy
● Company-wide Business Target
● Diver Tech Business Strategy
● Tire Business Strategy
● Corporate Division Action Plan
● R & D and Engineering
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Respond swiftly to globalization
■ Strengthen business strategy functionalities■ Strengthen risk management■ Strengthen intellectual property management■ Establish human resource management strategy■ Advance global procurement
Corporate innovationCorporate innovation
■ Undertake structural reform
■ Rejuvenate the corporate culture
2011 Mid-Term Business Plan: Corporate Division Action Plan
Advance CSR activities
■ Strengthen company-wide CSR management
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■ 2011 Mid-Term Business Plan
● Basic Policy & Strategy
● Company-wide Business Target
● Diver Tech Business Strategy
● Tire Business Strategy
● R &D and Engineering
● Corporate Division Action Plan
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Create new technology & production system for tomorrow’s society
2011 Mid-Term Business Plan: R & D and Engineering
■ Create new business
■ Create and reinforce new materials and newtechnologies
■ Strengthen and deepen the power of coretechnologies
■ Develop environmentally friendly manufacturing
plants
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