Download - and Shopper Marketing Solutions - Identipak
BrandShare eCommerce Media • Sampling • Digital Engagement
Targeted eCommerce Sampling and Shopper Marketing Solutions
275 Madison Avenue, Suite 1305 New York, NY 10016 646-476-6088 brandshare.us
BrandShare BrandShare
BrandShare Offers
A 33-Year Heritage
of direct customer engagement & activation
BrandShare BrandShare
About BrandShare
The world’s first & largest eCommerce Media Network 74.8 Million eCommerce Packages Per Month
760+ eCommerce Retailers
42 Lifestyle Networks
We deliver • Product Samples • Exclusive Offers • Branded Inserts • Calls To Action • Digital Engagement • Connected Brand Experience to engage a rich audience of eCommerce buyers eager to learn about you brand.
3 BrandShare
BrandShare BrandShare
How It Works
eCommerce Sampling
Consumer Shops
Retailer Delivers
Surprise & Delight
Try & Share
Path to Purchase
through our eCommerce
Media Network
packages in-home via FedEx or UPS
with premium sample or insert
brand experience with family or peers
measure brand awareness via custom survey
4 BrandShare
BrandShare BrandShare
760+ eCommerce Retailers
Our Network
Fashion Millennial Women
Active Adults Moms with Kids
Millennial Men Cooking & Entertainment
Mass Merchants Online Grocery
College Students
Health & Wellness
5 BrandShare
BrandShare BrandShare
42 Lifestyle Networks
Our Audience Active In Sports Adults Appearance-Conscious Women 18-39 Appearance-Conscious Women 35-59 Automotive/NASCAR Enthusiasts Men 28+ Beauty Product Buyers Women 18-49 Bed & Bath Buyers 28-54 Book, Music & Movie Enthusiasts 25-54 Cigar Enthusiasts/Upscale Men 35+ College Students Consumer Electronics Buyers Cooking & Entertaining Enthusiasts Diabetic Supply Buyers Online Grocery Buyers Handymen & Homeowners Health & Wellness Shoppers High-Income Business Professionals High-Index Multi-cultural Shoppers Home & Gardening Buyers 35+ Home Decor Buyers Women 32-54 Mainstream American Women Medical Professionals Men’s Fashion Buyers 18-34 Men’s Fashion Buyers 35-59 Moms with Kids Music, DVD, & Concert Enthusiasts 25-54 Organic/Green-Conscious Buyers 32-61 Outdoor Enthusiasts Men 28-54 Pet Owners Pharmacy & Drugstore Buyers Pre-Natal Women Wedding Women 21-34 and more…
BrandShare’s retail partners are organized by psychographics to maximize engagement and response.
6 BrandShare
BrandShare BrandShare
World’s Leading Brands
33-Year Proven Solution
Men’s Grooming
Pre-Natal & Baby
Household
Direct Response
Health & Wellness
Food & Snacks
Beverage Beauty & Personal
7 BrandShare
BrandShare BrandShare
100% Share of Voice One Sample or full-size product per eCommerce shipment
One-to-One Conversation with your target in-home
eCommerce Sampling Industry-Leading Trial & Conversion Rates
100% Open the box
94%+ Try your sample
97%+ Love the surprise
14-33%+ Convert to your brand
8 BrandShare
BrandShare BrandShare
A connected brand experience
Connected eCommerce Sampling
9 BrandShare
Extend the life of your sampling campaign with digital reinforcement after the moment of product trial.
Leverage Every Step of the Consumer Shopping Journey
Active Evaluation
Consumer
Shops
Purchase Decision
Consumer Purchases
Consumer Experience
Consumer
Judges
Product Advocacy
Consumer
Loyalty
NEED/DESIRE
BrandShare BrandShare
BrandShare offers access to unique audiences through subscription boxes, online grocery pickup and loyalty sampling channels.
11 BrandShare
BrandShare BrandShare
Walmart Online Grocery Welcome Bag
Subscription & Loyalty Marketing
12 BrandShare
Activate millions of first-time Walmart Online Grocery buyers with a sample or full size product presented inside custom tote bags given to shoppers during curbside pick-up.
720,000+ Bags per quarter
5+ Products per bag
1,220+ Locations
1-2 Inserts per bag
274 Markets
BrandShare BrandShare
Walmart Online Grocery Themed Events
Subscription & Loyalty Marketing
13 BrandShare
Leverage the power of key merchandising periods with Walmart Grocery Themed Events.
2018 Themed Event Calendar
• Big Game January
• Spring-Easter March
• Mother’s Day May
• Back to School August
• Halloween October
• Holiday December
BrandShare BrandShare
Walmart Online Grocery Category Impact
Subscription & Loyalty Marketing
14 BrandShare
In the 12 weeks following Walmart Online Grocery Welcome Bag distribution, participating brands experienced incremental increases in unit sales.
Product Category Average Conversion
Candy +25%
Snacks +180%
Beverage +36%
Household +212%
Source: Walmart Grocery Matched Panel Analysis 2017
BrandShare BrandShare
Walmart Online Grocery Organic Social Feedback
Subscription & Loyalty Marketing
15 BrandShare
#WalmartGrocery has 50,515,645 potential impressions to date.
BrandShare BrandShare
Walmart Beauty Box
Subscription & Loyalty Marketing
16 BrandShare
The nation’s leading subscription box delivers high quality health and beauty samples to an engaged audience in a custom box every season.
330,000+ Boxes per season
Canada Dry & Southern Living Special Edition Me Moment Beauty Box
The Spring 2017 Me Moment Beauty Box promoted Canada Dry & Southern Living‘s Walmart-driven campaign.
BrandShare BrandShare
Walmart Beauty Box Organic Social Feedback
Subscription & Loyalty Marketing
17 BrandShare
#WalmartBeautyBox has 63,076,649 potential impressions to date.
BrandShare BrandShare
Subscription & Loyalty Marketing
18 BrandShare
This limited edition execution features leading CPG product samples and offers in a premium kit delivered direct-to-home to appearance-conscious Millennial men.
100,000 Grooming kits
Walmart Men’s Grooming Kit
BrandShare BrandShare
Walmart Men’s Grooming Box Organic Social Feedback
Subscription & Loyalty Marketing
19 BrandShare
#MensGroomingBox has 2,519 likes to date.
BrandShare BrandShare
Walmart Baby Box
Subscription & Loyalty Marketing
20 BrandShare
A targeted, subscription-based opportunity for new and existing parents to receive a treasure trove of baby product, personal care and household samples.
25,000 Boxes per version per season Three baby boxes customized according to life stage:
• Pre-Natal • Newborn • Toddler
Treats for parents, branded content and exclusive offers can be distributed inside Walmart Baby Boxes.
BrandShare BrandShare
Sam’s Club Caregiver Box
Subscription & Loyalty Marketing
21 BrandShare
Targeted samples, helpful resources and branded literature are all designed to support and reward Members who care for loved ones at home.
25,000 Boxes per event
Beauty & healthcare categories accepted
BrandShare BrandShare
ShopRite from Home Thank You Bag
Subscription & Loyalty Marketing
22 BrandShare
Deliver samples, full-size products and co-branded coupons to customers who place delivery or pick-up orders on ShopRite from Home.
25,000 Bags every other month
BrandShare BrandShare
Subscription & Loyalty Marketing
23 BrandShare
Safeway Home Delivery Welcome Bag
Engage and activate first-time online grocery buyers who shop at Safeway. Full-size products and trial packs are presented in a custom tote along with grocery orders during home delivery.
15,000 Every other month
BrandShare BrandShare
Native On-Site Media
Digital Shopper Engagement
Maximize awareness with target audiences to support customer acquisition goals. Integrated on-site placements influence prospects at multiple touch points throughout their shopping journey.
eCommerce Sampling
Branded Email
Pinned Engagement Tiles
Dedicated Landing Page
Sweepstakes & Email Capture Custom
Survey Social
Activation
On-Site Media Partners
+
25 BrandShare
BrandShare BrandShare
Social Accelerate
Digital Shopper Engagement
26 BrandShare
A brand-safe, premium environment promotes social sharing of authentic user generated content to amplify the impact of product sampling initiatives.
BrandShare BrandShare
Survey Says…
Digital Shopper Engagement
27 BrandShare
Measure the effectiveness of BrandShare sampling campaigns by custom surveys that capture: • Product Trial • Brand Awareness • Purchase Intent • Stated Conversion • Ratings & Reviews • Purchase Influencers BrandShare develops and manages surveys for qualifying campaigns that meet minimum distribution requirements.