Download - Ancillary Product Textual Analysis Website
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Textual Analysis: Website
Morgan Redman
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Layout• Central column (change between computer and phone not as
extreme).• Bold capitalised sans serif masthead font (the name of
the band placed as first information seen).• Interactivity links beneath band name (get music out
across many platforms).• Official store link (promote goods for sale).• Tour dates in central column (links to the website to
buy tickets).• Sponsored link to store Music Glue with central column,
navigation panels, shopping cart in top right third of the grid which scrolls down as the webpage scrolls down, right panel with interactivity of social media.
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Layout
Central column layout minimises extreme change
between computer and phone layout
Interactive links to social media
Heading bar (Sky line) scrolls down as page scrolls
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Layout
Central column layout minimises extreme change between
computer and phone layout
Dynamic interactive website with cookie pop
ups
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Colour Scheme• Dark blue navy colour on both the website band homepage
and on the official store homepage.• White colour accents with small elements of black to
match the album due to be released in January 2017.• In contrast the bright colours of the singles and EP
such as “Flame”, “She Said” and “Loveblood”.
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Colour Scheme
Dark navy blue colour
White accents
to match the
colours of the latest album
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Navigation• Red colourisation as the cursor moves over interactive
buttons such as the social media semiotic symbolic signs such as Twitter, Facebook and YouTube.
• Red colourisation over the pre-order button for iTunes.• Border around buttons such as the “Basket” to show the
link.• Highlight over the ticket tour dates to show
interactivity and possible navigation button links to another website.
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Navigation
Links to store, social media and ticket sales
secondary website
Red colour change as hyperlink buttons are activated
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Font• The font for the masthead of the website is emboldened,
capitalised and sans serif with two varying font sizes to ensure the lines match up in a column alignment in the same respect of the column layout of the whole website.
• The standard capitalised, sans serif font for tour dates is clear and concise.
• The font used for the hyperlink to “songkick” is bold cursive sans serif and variant to the rest of the font due to the link to another website.
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Font
Font of “songkick” in different
typography as it is a hyperlink
Emboldened capitalised typeface
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Images• Dynamic spinning logo from the front cover of the new
album.• Images are featured on the interactive hyperlink of the
official store page to showcase products.• Images on social media are linked but the homepage has
no images apart from the dynamic cover art.
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Images
Suggested and
promoted items
Images for product
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Mode of Address• There is very limited writing used in the homepage but
the mode of address conforms to personalised direct address to the audience through the plural personal pronouns of “our” in the sentence “PRE-ORDER OUR DEBUT ALBUM YOUTH IS ONLY EVER FUN IN RETROSPECT”.
• Simple sentences with imperatives as a selling techniques in “PRE-ORDER NOW”.
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Images
Imperative sentence giving command