![Page 1: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/1.jpg)
SHARING SUCCESS:THE ANATOMY OF A DIGITAL PROJECT
Cory HughesDIGITAL EXPERIENCE DIRECTOR
Tim O’DonnellOPERATIONS DIRECTOR
![Page 2: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/2.jpg)
AGENDA:PRINCIPLESPERSONALPRACTICE
@precedentcomms #precsem
![Page 3: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/3.jpg)
PART ONE:PRINCIPLES
@precedentcomms #precsem
![Page 4: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/4.jpg)
WHAT IS DIGITAL?
@precedentcomms #precsem
![Page 5: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/5.jpg)
WHAT IS DIGITAL?IN-HOUSE:– Websites– Tablet & mobile– Social profiles– Blogs & articles
EXTERNAL:– Content
syndication– SEO & SEM– Social marketing– Online campaigns
PHYSICAL:– Digital signage– Digital kiosk– Virtual guide– Virtual host
@precedentcomms #precsem
![Page 6: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/6.jpg)
LOTRANSFORMATION
EVERYONEES@precedentcomms #precsem
![Page 7: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/7.jpg)
WHAT IS DIGITALTRANSFORMATION?
@precedentcomms #precsem
![Page 8: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/8.jpg)
Evolving an organisation’s ways of working in order to continue delivering its mission in the face of changing technology, competition, audience need and behaviour.
@precedentcomms #precsem
![Page 9: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/9.jpg)
MEANINGFUL IDEAS,INTELLIGENTLY DELIVERED.”@precedentcomms #precsem
![Page 10: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/10.jpg)
@precedentcomms #precsem
![Page 11: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/11.jpg)
@precedentcomms #precsem
26 YEARS+100 EXPERTS IN DESIGN, TECH, STRATEGY & UX 6 LOCATIONS
PRECEDENT.COM
![Page 12: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/12.jpg)
@precedentcomms #precsem
DIGITAL STRATEGYWEBSITES, TABLET & MOBILEDIGITAL TRANSFORMATION
PRECEDENT.COM
![Page 13: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/13.jpg)
Evolving an organisation’s ways of working in order to continue delivering its mission in the face of changing technology, competition, audience need and behaviour.
@precedentcomms #precsem
![Page 14: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/14.jpg)
Old thinking; competition
@precedentcomms #precsem
![Page 15: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/15.jpg)
@precedentcomms #precsem
![Page 16: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/16.jpg)
New thinking; incremental gains
@precedentcomms #precsem
![Page 17: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/17.jpg)
WHERE DO I START?
![Page 18: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/18.jpg)
START WHERE YOU ARE
![Page 19: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/19.jpg)
Long-termPartnership
Sussex
Strategy-ledSHU
360 Research-ledAberdeen
CX-ledMonash
Proof of Concept-led
UWAGuerrilla-ledGreenwich
Resource-ledGloucestershire
Problem solving-ledEBS
User research-ledSunderland
10 Higher Education responses to Digital Transformation
![Page 20: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/20.jpg)
START WHERE YOU ARE
![Page 21: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/21.jpg)
START WHERE YOU ARE
![Page 22: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/22.jpg)
MAKE IT PERSONAL
![Page 23: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/23.jpg)
PART TWO:PERSONAL
@precedentcomms #precsem
![Page 24: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/24.jpg)
There’s no fixed playbook
@precedentcomms #precsem
![Page 25: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/25.jpg)
Understand your goals
@precedentcomms #precsem
![Page 26: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/26.jpg)
DISCUSSION TIME:WHAT’S YOUR& WHAT ARE THE BARRIERS?VISION
@precedentcomms #precsem
![Page 27: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/27.jpg)
PART THREE:PRACTICE
@precedentcomms #precsem
![Page 28: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/28.jpg)
THE ANATOMY OF A DIGITAL PROJECT
@precedentcomms #precsem
![Page 29: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/29.jpg)
@precedentcomms #precsem
GETTING DOWN TO BUSINESSUNDERSTAND YOUR AUDIENCECRAFT THE EXPERIENCEMAKE IT A REALITYEVOLVE THE CONVERSATION
![Page 30: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/30.jpg)
GETTING DOWN TO BUSINESS
@precedentcomms #precsem
![Page 31: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/31.jpg)
GETTING DOWN TO BUSINESS
o Getting underneath your organisation’s drivers and objectives
o Identifying what is truly achievable
o Acknowledging and understanding any existing constraints
@precedentcomms #precsem
![Page 32: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/32.jpg)
GETTING DOWN TO BUSINESS: TOOLS
o Digital SWOT analysis
o Expert reviews
o Stakeholder maps and RACI matrices
@precedentcomms #precsem
![Page 33: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/33.jpg)
![Page 34: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/34.jpg)
![Page 35: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/35.jpg)
![Page 36: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/36.jpg)
To define a digital vision for the University; to ensure that this is embedded in University strategy, and to help assess what people, systems and processes are necessary to deliver this vision.
University of Aberdeen
![Page 37: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/37.jpg)
University of Aberdeen
![Page 38: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/38.jpg)
GETTING DOWN TO BUSINESS
o Develops a value-focussed business roadmap
o Optimises investment with clear measures
o Provides identification of competitive advantage
@precedentcomms #precsem
![Page 39: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/39.jpg)
UNDERSTAND YOUR AUDIENCE
@precedentcomms #precsem
![Page 40: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/40.jpg)
UNDERSTAND YOURAUDIENCE
o Solves real problems and identifies low-hanging fruit
o Discovers a user’s scenarios, emotional state and environment at key touchpoints with you
o Removes reliance from outdated demographics e.g. ‘young people’
@precedentcomms #precsem
![Page 41: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/41.jpg)
UNDERSTAND YOURAUDIENCE: TOOLS
o ‘3 dot’ audience prioritisation
o Qual and quant research techniques: surveys, interviews, focus groups, contextual observations
o Persona development (critical tasks and pain points)
@precedentcomms #precsem
![Page 42: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/42.jpg)
![Page 43: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/43.jpg)
![Page 44: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/44.jpg)
![Page 45: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/45.jpg)
![Page 46: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/46.jpg)
![Page 47: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/47.jpg)
![Page 48: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/48.jpg)
![Page 49: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/49.jpg)
![Page 50: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/50.jpg)
UNDERSTAND YOURAUDIENCE
o Quantifies opportunities to deliver competitive advantage
o Provides real world examples for replicationacross the business
@precedentcomms #precsem
![Page 51: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/51.jpg)
CRAFT THE EXPERIENCE
@precedentcomms #precsem
![Page 52: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/52.jpg)
CRAFT THEEXPERIENCE
o Whole team approach – design, process and development
o Validate quickly with users directly
o Focuses on solving the right problem
@precedentcomms #precsem
![Page 53: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/53.jpg)
CRAFT THEEXPERIENCE: TOOLS
o ‘Post-it note’ information architecture
o Lo-fi, paper and browser prototyping
o Refining and removing content
o Visual design flow and mood-boarding
@precedentcomms #precsem
![Page 54: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/54.jpg)
![Page 55: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/55.jpg)
![Page 56: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/56.jpg)
![Page 57: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/57.jpg)
![Page 58: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/58.jpg)
![Page 59: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/59.jpg)
CRAFT THEEXPERIENCE
o Reduces the risk of errors in final designand development
o Enables optimisation of customer experience without costly revisions
o Allows wider input to verify concept at an early stage
@precedentcomms #precsem
![Page 60: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/60.jpg)
MAKE IT AREALITY
@precedentcomms #precsem
![Page 61: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/61.jpg)
MAKE ITA REALITY
o Deciding what goes under the hood
o Considering integration points
o Extending your reach and ensuring results
@precedentcomms #precsem
![Page 62: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/62.jpg)
![Page 63: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/63.jpg)
![Page 64: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/64.jpg)
![Page 65: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/65.jpg)
![Page 66: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/66.jpg)
![Page 67: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/67.jpg)
![Page 68: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/68.jpg)
![Page 69: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/69.jpg)
EVOLVE THECONVERSATION
@precedentcomms #precsem
![Page 70: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/70.jpg)
EVOLVE THE CONVERSATION
o Deepening your ability to measure and monitor success
o Ensuring continuous improvement and senior buy-in
o Developing a fail-fast mentality to all digital initiatives
@precedentcomms #precsem
![Page 71: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/71.jpg)
EVOLVE THE CONVERSATION: TOOLS
o Customer feedback surveys
o Continued program of user testing
o Competitor analysis and benchmarking
o Brand recognition and awareness surveys
@precedentcomms #precsem
![Page 72: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/72.jpg)
Monash University
![Page 73: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/73.jpg)
![Page 74: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/74.jpg)
EVOLVE THE CONVERSATION
o Sustainable growth of customer acquisition and retention
o Deepened insight into customer needs, wantsand the purchase lifecycle
o Continued competitive advantage
@precedentcomms #precsem
![Page 75: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/75.jpg)
WHAT DOES IT ALLMEAN?
@precedentcomms #precsem
![Page 76: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/76.jpg)
IT’S NOT A PLAYBOOK
@precedentcomms #precsem
![Page 77: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/77.jpg)
HIERARCHY OF HUMAN NEEDS:
![Page 78: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/78.jpg)
HIERARCHY OF HUMAN NEEDS:
![Page 79: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/79.jpg)
START WHERE YOU ARE
![Page 80: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/80.jpg)
START WHERE YOU ARE
UNDERSTAND YOUR GOALS
![Page 81: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/81.jpg)
START WHERE YOU ARE
UNDERSTAND YOUR GOALS
MAKE THE CHANGES THAT YOU NEED TO SEE
![Page 82: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/82.jpg)
MEANINGFUL IDEAS,INTELLIGENTLY DELIVERED.”@precedentcomms #precsem
![Page 83: Anatomy of a digital project seminar - 22nd June, London](https://reader031.vdocuments.us/reader031/viewer/2022013013/587dd29b1a28ab5b5b8b5c99/html5/thumbnails/83.jpg)
QUESTIONS & THANK YOU.
@precedentcomms #precsem