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Analyzing User Research Interviews
Diane Loviglio@dianeloviglio
General AssemblyJanuary 19, 2013
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Architecture & AnthropologyStartup FounderUX ResearcherStartup Advisor
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Gaining empathy for ...
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What We’ll Be Doing Today
Conducting an InterviewAnalyzing Techniques
- Affinity Diagram- Grids- Spectrums- 2x2s
Viewing the Final Report
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Conduct the Interviewand Take Notes
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Making Post-it Notes
pic of post it notes in groups
One idea per post-it!
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Practice Making a Post-it Note
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Prepping Your Space
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Participant Boards Post photos and artifacts around the room.
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GridsSeeing the data all at once.
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Affinity Diagram
pic of post it notes in groups
Group like with like.Re-sort and rename.
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Spectrums & 2x2s
pic of post it notes in groups
Comparing one axis with another.
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Now It’s Our Turn
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