Download - Analysing Accenture
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How Accenture became Billion Dollar Business?
How they did analysis of Business Markets?
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Began in 1942 as administrative
accounting
Launched IT consulting
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Organizational Buying1
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Accenture Interactive report offers insights into successful B2B online purchasing efforts .
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Buyers of Accenture
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Organizational Buying Process3
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How they Target B2B audience?
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Differentiator
1
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Rebranding2
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Managing B2B customer relationships3
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Large scale Advertisement Campaigns4
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Successful Advertisement Campaigns
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Tiger woods extramarital affairs effected the Brand equity of Accenture
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SUMMARY1.Introduction 2.B2B VS B2C 3.Buying centre
4.Organizational Buying Process 5.Targeting B2B
audience6.Successful Advertisement Campaigns
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DisclaimerCreated by Jasraj Singh , SGGSCC, during a marketing internship by Prof. Sameer Mathur, IIM lukhnow.