Download - An Introduction to Product Launch Planning
![Page 1: An Introduction to Product Launch Planning](https://reader031.vdocuments.us/reader031/viewer/2022022413/58eef0171a28ab19178b457d/html5/thumbnails/1.jpg)
PRODUCT LAUNCH PLANNING Using technology to drive efficiency across the value chain
Webinar
#PLP Follow the conversation
![Page 2: An Introduction to Product Launch Planning](https://reader031.vdocuments.us/reader031/viewer/2022022413/58eef0171a28ab19178b457d/html5/thumbnails/2.jpg)
PRODUCT LAUNCH PLANNING Moderator
Alison Levy
Global Director of Brand Development
View Attachments
Ask Questions
PRESENTATION INTERACTIVE FEATURES
Share
Host
Tatiana Ferreira
Director of Product
![Page 3: An Introduction to Product Launch Planning](https://reader031.vdocuments.us/reader031/viewer/2022022413/58eef0171a28ab19178b457d/html5/thumbnails/3.jpg)
AGENDA
• What makes a brand a hit or a miss?
• The Great Disconnect
• What is Product Launch Planning
• PLP History
• PLP – Evidence of Success
• How you can implement PLP into your business
• Questions
#PLP Follow the conversation
![Page 4: An Introduction to Product Launch Planning](https://reader031.vdocuments.us/reader031/viewer/2022022413/58eef0171a28ab19178b457d/html5/thumbnails/4.jpg)
![Page 5: An Introduction to Product Launch Planning](https://reader031.vdocuments.us/reader031/viewer/2022022413/58eef0171a28ab19178b457d/html5/thumbnails/5.jpg)
THE BUSINESS BACKBONE
1980 •
Leading auto companies embraced PLM (Product Lifecycle Management) and ERP (Enterprise Resource Planning)
software to accelerate their business processes.
Follow the conversation
#PLP
�
![Page 6: An Introduction to Product Launch Planning](https://reader031.vdocuments.us/reader031/viewer/2022022413/58eef0171a28ab19178b457d/html5/thumbnails/6.jpg)
Every business is now a digital business.
THE GREAT DISCONNECT
Product Launch
PlanningERPPLM
PLP
PLP
![Page 7: An Introduction to Product Launch Planning](https://reader031.vdocuments.us/reader031/viewer/2022022413/58eef0171a28ab19178b457d/html5/thumbnails/7.jpg)
PRODUCT LAUNCH PLANNING
Product Launch Planning utilizes technology to extract information efficiently and provides a
comprehensive view of data so that brands make better decisions.
ERP PLM
Adapt technology early.
#PLP Follow the conversation
![Page 8: An Introduction to Product Launch Planning](https://reader031.vdocuments.us/reader031/viewer/2022022413/58eef0171a28ab19178b457d/html5/thumbnails/8.jpg)
BENEFITS
A key consideration for a brand in 2015 is how to properly monitor the flow of products and information through critical business departments and processes.
Follow the conversation #PLP
• Increase in organizational transparency & responsibility
• Accurate and faster access to data for timely decisions
• Improvement in department response time
• Ease in gathering pertinent data needed for strategic planning
• Reduction in labor cost
• Reduction in lost samples
![Page 9: An Introduction to Product Launch Planning](https://reader031.vdocuments.us/reader031/viewer/2022022413/58eef0171a28ab19178b457d/html5/thumbnails/9.jpg)
CASE STUDY
• Product moving from suppliers & warehouses all over the world • Disconnected, lack of visibility, “blame game” • Process in place = responsibilities to staff
• Consistency across departments • Products that speak the same language • Standardization
Time spent preparing & transferring samples
(in Buying dept.)
BEFORE AFTER
4 hours
45 min
Time spent searching for one lost sample
BEFORE AFTER
1 hour
5 min
Time spent preparing & transferring samples
(in production dept.)
BEFORE AFTER
4 hours
15 min
Time spent receiving one sample from warehouse
BEFORE AFTER
1 hour
1 min
98% Faster
Before After
91% Faster
![Page 10: An Introduction to Product Launch Planning](https://reader031.vdocuments.us/reader031/viewer/2022022413/58eef0171a28ab19178b457d/html5/thumbnails/10.jpg)
HOW TO IMPLEMENT
#PLP Follow the conversation
![Page 11: An Introduction to Product Launch Planning](https://reader031.vdocuments.us/reader031/viewer/2022022413/58eef0171a28ab19178b457d/html5/thumbnails/11.jpg)
Q&A
Follow the conversation
#PLP
![Page 12: An Introduction to Product Launch Planning](https://reader031.vdocuments.us/reader031/viewer/2022022413/58eef0171a28ab19178b457d/html5/thumbnails/12.jpg)
Thank You
Fashion GPS can help you achieve your PLP goals today. Contact us to learn more!
www.fashiongps.com
Follow us @fashiongps