MARKETINGAN INTRODUCTION TO
HELLO!I’M POOYAN VAHIDI
FIND ME @PVAHIDI
Marketing manager at AVATECH
DEMANDSUPPLY
MARKET IS A PLACE THAT
MEET EACHOTHER&
HOW MARKETWORKS? ?
PRICEDEMANDSUPPLY
QUANTITY
PRICE
DEMAND
DEMANDSUPPLY
QUANTITY
PRICE
SUPPLY
DEMANDSUPPLY
QUANTITY
PRICE
SUPPLYDEMAND
DEMANDSUPPLY
QUANTITY
PROBLEM SOLUTIONDEMAND SUPPLY
PROBLEM SOLUTIONCOST / BENEFITDEMAND SUPPLY
PROBLEM SOLUTIONCOST / BENEFIT
You solve a problem for your CUSTOMERS so you need to UNDERSTAND them first.
DEMAND SUPPLY
SO MARKETING STARTS FROMUNDERSTANDING THE MARKET& THE VALUE THAT YOU OFFER.
Business Model Canvas / Lean CanvasCustomer Persona / Customer Behavior / Customer Journey MapMarket SizeSWOT
MARKETING?WHAT IS
MARKETING IS SHOWINGCUSTOMERS THATYOU HAVE, WHAT THEY WANT.
OR NOT TO
BLINK THE GIRLIN DARKNESS
OK! LETS TALK BUSINESS!
HOW TO DO MARKETING?
PLAN
PU
RC
HA
SE
MARKETING EXECUTION
MARKETINGPERFORMANCE
MANAGMENT
THIS IS HOW WE EXPLAIN THE PLATFORM
ATTRACTAFTER UNDESRTANDING YOUR CUSTOMER, YOU COULDDESIGN A COPY AND VISUAL BASED ON HOW THEY ARE.ANDOPEN THE CHANNELS FOR THEM.
GOALSSET THE
FOR STRATEGYDEFINE THE VALUE
CHANNELSTHE SOURCES THAT GENERATE YOUR BUSINESS TRAFFIC.
SEO/SEMCPCEMAILSOCIAL MEDIA
EVENTSDISPLAYAFFILIATEPRINTS
T.VCONTENTWORD OF MOUTHE.T.C.
DEFINE THEMESSAGE.BASED ON WHAT’S YOUR VALUE;AND WHAT’S YOUR CUSTOMERS NEED.
DESIGN THELANDING PAGE& CALL TO ACTIONWhy we need a landing page at all?
No UTM? Are you too rich??
ANALYSISTHE RESULTS
ALL POTENTIAL CUSTOMERS
USERS
CUSTOMER
FUNNELCONVERSIONRATE&
THANK YOUANY QUESTION?