adobe analytics
say hello
<intro>
</intro>
• Omniture Web Analytics was purchased by Adobe in 2009.
• It continued to operate as “Omniture Business Unit”, until 2012 when it was rolled into the Adobe Marketing Cloud.
• Prides itself on being a real-time analytics platform to allow for predictive intelligence and smarter business solutions.
<adv>
</adv>
• CRM integration
• Ability to create calculated metrics
• More flexibility when it comes to customization and reports
• Easy to share segments, dashboards, and reports
• Excel integration
<d-adv>
</d-adv>
• Pay to play
• Only integrates with Adwords at an additional cost
• Limited filtering options and can lead to additional costs
• Filters can’t be set up at the profile stage, only report stage
• Limited / outdated resources available
ga vs. aa
ga• Free w/ a premium option
• Easy set up with limited customization options
• No official customer support
• Limit of 10 million hits per- month
• 20 custom variables
aa• $$$
• Difficult to set up but allows for customization
• 24/7 Customer Support
• Unlimited hits per-month
• 250 custom variables
</diff>
<diff>
• AA comes with a lot of hidden costs
• Fairly straight forward to use and analyze data if you’re familiar with GA
• <3 the customization options for reporting and metrics
• While GA now has more enterprise features than before, it’s still the best option for small businesses. While AA is built for larger companies/websites.
<outro>
</outro>
• http://blog.thedigitalgroup.com/gajendras/2015/10/26/google-analytics-vs-adobe-analytics/
• http://www.searchdiscovery.com/blog/comparing-data-adobe-analytics-vs-a-analytics/
• https://blogs.adobe.com/digitalmarketing/analytics/calculated-metrics-inside-omniture-sitecatalyst/
• https://www.distilled.net/resources/omniture-for-beginners/
<resources>
</resources>
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