An agronomist’s unexpected path to UX Design

EURO IA 27-29 Sept 2012, Rome Raffaella Roviglioni @raffiro

Who am I?

Why this presentation?© Charles Budd

Which skills?

© FiBL

© Unitus

“User research, ethnography, is a state of mind that can infuse, inform and inspire

the design process and beyond” Will Evans (@SemanticWill)

User research

Field work!

Gathering stories

I had a dream

The daily interviews

Woman to woman

Be aware of the cultural contextYou need a helping hand

The script

The field guide is a plan!Help people answer your questions

It’s never over

Explore outside main targetBe open to surprises

The evaporation pan

People don’t do what they say!

Italian elder farmers

Embrace expectationsThe setup is not up to you!

© Unitus

Build rapportGet the story out

A real war story

Evaluating farmers

Limited timeframe

Obstacles

A quick fix

Improvise!

Seize the moment

“The Element is the place where the things we love to do and the things we are good at come together” Ken Robinson

The journey to our passion

My Element

Special thanks to: Rome UX Book Club, for support and inspiration Steve Portigal, for his lessons and the war stories

raffaella@roviglioni.it@raffiro

“Never underestimate the vital importance of finding early in life the work that for you is play”

Ken Robinson,“The Element: How finding your passion changes every thing”

Thank you!