Download - Amway Personal Selling
A MARKET SURVEY
ONAMWAY
SESSION: 2008-2009
SUBMITTED TO: SUBMITTED BY: Mr. Prabodh Gaur
BBA – IV Sem.
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This is to certified that mr……………… is a regular student of B.B.A IV
SEM and he has completed the market survey report on the
topic,”………………………
Under my supervision.
It is certified that the whole market survey report is based on his individual
efforts and the analysis is found up to mark.
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PREFACE
“Six essential qualities that are the key to Success: sincerity, personal integrity,
humility, courtesy, wisdom, charity.”
“LIFE IS FULL OF SURPRISES... UNEXPECTED SOME BITTER SOME
SWEET.
There are many Institutes in Bareilly but only students of BAREILLY COLLEGE
BAREILLY are using internet & intranet so firstly we would thank Dr.A.K.
SAXENA Sir who is providing us this facility to reach that level from where we
can see our destination. This project is a part of that success.
As everyone knows that is not an easy subject but MR. ALOK SAXENA never
made us feel any difficulty in this particular subject.
ACKNOWLEDGEMENT
Nothing concrete can be achieved without an optimal combination inspiration and
perspiration. No work can be accompanied without taken the guidance of experts.
It is only critics from ingenious that help transform a product into a quality
product.
For this, I am grateful to MR.ALOK SAXENA for his constant encouragement
and invaluable critical suggestions given during the review meetings. His timely
advice and help proved his commitment and welfare of his students and the
institute as a whole.
Last but not the least, our sincere thanks to all the members who were a vital thrust
to our thoughts and needs throughout the functions assigned to group to get done
and prove our best. Finally thanks to others at Lotus Institute of Management, who
put in numerous hours to make the intangible tangible…..
CONTENTS
Introduction to Amway
Present state of affairs
Plan and Policies
Swot Analysis
Finding
Graphs
Suggestion & Conclusion
Bibliography
Questionnaire
Amway is a direct selling company that uses multi-level marketing or
network marketing to promote its products.
Amway was founded in 1959 by Jay Van Andel and Richard DeVos. Based
in Ada, Michigan, the company and family of companies under Alticor
reported sales growth of 15%, reaching US$8.4 billion for the year ending
December 31, 2008. Its product lines include home care products, personal
care products, jewelry, electronics, Nutrilite dietary supplements, water
purifiers, air purifiers, insurance and cosmetics. In 2004, Health & Beauty
products accounted for nearly 60% of worldwide sales. Amway conducts
business through a number of affiliated companies in more than ninety
countries and territories around the world. It is ranked by Forbes as one of
the largest private companies in the United States and by Deloitte as one of
the largest retailers in the world.
History
Founding
Jay Van Andel and Richard DeVos, friends since school days, had been
business partners in various endeavors including a hamburger stand, air
charter service, and a sailing business. In 1949 they were introduced by Neil
Maaskant (Van Andel's second cousin) to the Nutrilite Products
Corporation. Nutrilite was a California-based direct sales company founded
by Dr. Carl Rhenborg, developer of the first multivitamin marketed in the
United States. In August 1949, after a night-long talk, DeVos and Van Andel
signed up to become distributors for Nutrilite food supplements. They sold
their first box the next day for $19.50, but lost interest for the next two
weeks. Shortly thereafter, at the urging of Maaskant, who had become their
sponsor, they traveled to Chicago to attend a Nutrilite seminar. The meeting
was at a downtown hotel, with over a hundred people in attendance. After
seeing promotional videos and listening to talks by company representatives
and successful distributors, they decided to pursue the Nutrilite business
opportunity with enthusiasm. They sold their second box of supplements on
their return trip to Michigan, and rapidly proceeded to develop their new
business further.
In 1949, DeVos and Van Andel had formed Ja-Ri Corporation
(abbreviated from their respective first names) for importing wooden goods
from South American countries; after their trip to the Nutrilite seminar, they
dropped] this business and Ja-Ri became their Nutrilite distributorship. In
addition to profits on each product sold, Nutrilite also offered commission
on the sales of products by new distributors introduced to the company by
existing distributors—a system today known as multi-level marketing or
network marketing. By 1958, DeVos and Van Andel had built an
organization of over 5,000 distributors. However, following concerns about
the stability of Nutrilite, in April 1959 they and some of their top distributors
formed The American Way Association to represent the distributors and look
for additional products to market.
Their first product was called Frisk, a concentrated organic cleaner
developed by a scientist in Ohio. DeVos and Van Andel bought the rights to
manufacture and distribute Frisk, and later changed the name to LOC
(Liquid Organic Concentrate). They subsequently formed Amway Sales
Corporation to procure and inventory products and to handle the sales and
marketing plan, and Amway Services Corporation to handle insurance and
other benefits for distributors (Amway being an abbreviation of American
Way). In 1960 they purchased a 50% share in Atco Manufacturing Company
in Detroit, the original manufacturers of LOC, and changed its name to
Amway Manufacturing Corporation. In 1964 the Amway Sales Corporation,
Amway Services Corporation, and Amway Manufacturing Corporation
merged to form a single entity, Amway Corporation Amway bought control
of Nutrilite in 1972 and full ownership in 1994.
International expansion
Amway expanded overseas to Australia in 1971, to Europe in 1973, to parts
of Asia in 1974, to Japan in 1979, to Latin America in 1985, to China in
1995, to Africa in 1997, to India and Scandinavia in 1998, to Russia in 2005,
and to Vietnam in 2008. In 2008 two thirds of Amway's 58 markets reported
sales increases, including strong growth in the China, Russia and India
markets. Amway India sales grew 40% to 1128 crore (US$230million).
Amway China
Amway grew quickly in China from its market launch in 1995. In 1998, after
abuses of illegal pyramid schemes led to riots, the Chinese Government
enacted a ban on all direct selling companies, including Amway. After
negotiations, some companies like Amway, Avon, and Mary Kay continued
to operate through a network of retail stores promoted by an independent
sales force. China introduced new direct selling laws in December 2005, and
in December 2006 Amway was one of the first companies to receive a
license to resume direct sales. At the time they had a reported 180,000 sales
representatives, 140 stores, and $2 billion in annual sales. In 2007 Amway
Greater China and South-east Asia Chief Executive Eva Cheng was ranked
#88 by Forbes magazine in its list of the World's Most Powerful Women. In
2008 Amway Greater China was Amway's largest market, reporting 28%
growth and sales of ¥17 billion (US$2.5billion).
Quixtar
In 1999 the founders of the Amway corporation established a new holding
company, named Alticor, and launched three new companies, 1) a sister (and
separate) Internet-focused company named Quixtar, 2) Access Business
Group, and 3) Pyxis Innovations. Pyxis, later replaced by Fulton Innovation,
pursued research and development and Access Business Group handled
manufacturing and logistics, for Amway, Quixtar, and third party clients.
After virtually all Amway distributors in North America switched to
Quixtar, Alticor elected to close Amway North America after 2001. The
main difference was that all distributors could order directly, rather than
from their upline "direct distributor". The Amway name continued being
used in the rest of the world, and the home of the Orlando Magic was named
the Amway Arena in 2005. The Orlando Magic is owned by Amway founder
Richard DeVos. In June 2007 it was announced that the Quixtar brand would
be phased out over an 18 to 24 month period in favor of a unified Amway
brand worldwide.
Products
Amway's product line grew from LOC, with the laundry detergent SA8
added in 1960, and later the hair care product Satinique (1965) and
Artistry(1968). Today Amway manufactures over 450 products, with
manufacturing facilities in Ada, Michigan, China, and India, as well as
Nutrilite organic farms in California, Washington State, Mexico, and Brazil.
In addition Amway affiliates market products from hundreds of other
manufacturers offering everything from books (eg Barnes & Noble, North
America) to wine (World of Wine, Europe).
Household cleaners
Amway is best known in North America for its original cleaning products,
LOC, SA8 clothes washing products and Dish Drops dish cleaning products.
In the January 2007 issue of Consumer Reports, SA8 with Bioquest was
rated as the best performing laundry detergent, scoring 99 out of a possible
100. Consumer Reports did however criticise SA8's pricing, which was
disputed by Amway. In 2008, Amway's cleaning products were named
Favourite of Experts by an independent consumer survey in Ukraine.
Health & beauty
The majority of Amway's sales today come from the Health & Beauty sector
and in North America the Amway Global/Quixtar website is ranked the #1
Health & Beauty website by Internet Retailer. In South Korea Amway is
ranked one of the top two companies in tolietries and cosmetics. Amway's
health & beauty brands include Artistry, Time Defiance, Satinique, Tolsom,
Body Series, Glister, Moiskin (South America), Nutrilite, Nutriway
(Scandinavia and Australia/New Zealand),eSpring, Atmosphere and iCook as
well as XS Energy drinks.
Artistry
Main article: Artistry (cosmetics)
Amway's Artistry products include skin care, cosmetics, and anti-aging
creams and serums. Euromonitor International, an independent researcher
and publisher of market reports, business reference books and online
information databases, ranks Artistry as one of the world's top 5 best selling
brands in the prestige brand category, alongside Clinique, Estee Lauder,
Lancome, and Shiseido. Artistry is the only direct sales brand classifed in
the "prestige" category.
Nutrilite
Main article: Nutrilite
Amway's largest selling brand is the Nutrilite range of health supplements
(marketed as Nutriway in some countries), and in 2008 Nutrilite sales
exceeded US$3billion globally Nutrilite products incorporate organically
grown whole-plant concentrates. Euromonitor has for several years ranked
Nutrilite the world's best selling nutritional brand in tablet or capsule form.
In 2001, five Nutrilite products were the first dietary supplements to be
certified by NSF International. Surveys by independent group
Consumerlab.com since 2002 have rated Nutrilite as having the highest
customer satisfaction rating (96% in 2006). In 2006, 2007, and 2008 in the
nutrient and health food category, Nutrilite won "Platinum" and "Gold"
awards in Malaysia, China, Taiwan, Thailand, and Asia overall in the
Reader's Digest "Trusted Brands of Asia" survey. In 2008 Nutrilite
scientists, in partnership with Alticor subsidiary Interleukin Genetics won
the 12th John M. Kinney Award for Nutrition and Metabolism for their
research into the interaction between nutrition and genetics.
eSpring
Amway's eSpring water filter, introduced in 2000, was the first home water
treatment system to incorporate a carbon block filter and Ultraviolet
disinfection unit, becoming the first home system to achieve certification for
ANSI/NSF Standards 42, 53 and 55. The unit was also the first commercial
product to include sister company Fulton Innovations eCoupled wireless
power induction technology. Fulton Innovation introduced the technology in
other consumer electronic products at the 2007 International Consumer
Electronics Show. Companies licensing this technology include General
Motors, Motorola and Visteon. In 2006 eSpring was named Product of the
Year by the Poland-based non-profit World Foundation of Health, Heart and
Mind. eSpring has won numerous Gold and Platinum awards in the Reader's
Digest Most Trusted Brand Asia surveys.
Atmosphere
In 2008 Amway's HEPA air filtration system became the first air cleaner
certified asthma & allergy friendly by the Asthma and Allergy Foundation of
America.
Ditto Delivery
Amway owns a patent on the online shopping method of Ditto Delivery,
which allows consumers to specify an automatic monthly delivery of each
product. It has been called the most convenient shopping method that exists.
In May, 2001, Ditto Delivery accounted for 30% of North American sales.
Business Model
Amway combines direct selling with multi-level marketing or network
marketing. IBOs may both market the products directly to potential
customers and also recruit (sponsor) and train other people who become
IBOs themselves and in turn have the same opportunity. Each IBO may earn
income both from the retail markup on any products they sell personally,
plus a performance bonus based on the sales volume they and their downline
have generated. People may also register as IBOs to buy products at a
discounted rate.
Definitions
IBO/ABO/AIE — Independent Business Owner/Amway Business
Owner/Amway Independent Entrepreneur is a business partner of
Amway who is authorized to market and distribute products and
services available from Amway. Different names are used in different
markets.
Distributor - an older term for IBO
PV — Point Value is a value assigned to each product or service sold
by Amway. An IBOs monthly performance bonus bracket depends on
total PV in a month.
BV — Business Volume is typically the wholesale cost of the product
or service sold by Amway. Performance bonuses are multiplied by the
groups total BV.
Performance bonus is the monthly bonus paid by Amway to IBO's.
The higher the PV, the greater the percentage earned. In North
America the Performance bonus ranges from 3% to 25%. In other
markets it ranges from 3% to 21%.
Retail Profit is the markup earned by an IBO when they sell a
product to a consumer, either personally or through an Amway
website. Recommended retail markup ranges fro 20%-35%.
Sponsor is an IBO who refers (sponsors) a new IBO to Amway.
Upline is the term used to refer all the IBOs up in the line of
sponsorship of an IBO.
Downline is the term used to refer all the IBOs down in the line of
sponsorship of an IBO. They are collectively also known as group
Leg refers to a personally sponsored IBO and all of their downline.
Silver Producer is an IBO who has reached the maximum bonus
level for one month.
Gold Producer is an IBO who has reached the maximum bonus level
for three months.
Platinum or Direct is an IBO who has reached the maximum bonus
level for six months. Originally this was the first point at which a
distributor could purchase products directly from Amway, and not
from their sponsor or upline. In North America a Platinum is
generating a minimum of approximately $30,000 in sales volume per
month.
Emerald a distributor with at least three legs generating Silver
Producer volume for at least 6 months of a year.
Diamond a distributor with at least six legs generating Silver
Producer volume for at least 6 months of a year.
Q-12 is a Platinum or higher IBO that qualifies every month for 12
months of a year.
Other Interests
Radio
Amway bought the Mutual Broadcasting System radio network in 1977 and
sold it in 1985.
Orlando Arena naming rights
In December 2006, Alticor secured the naming rights for the 17,000-seat
basketball arena in Orlando, Florida - home of the Orlando Magic, which are
owned by the family of Rich DeVos. The arena, formerly known as the TD
Waterhouse Centre, is now called Amway Arena.
San Jose Earthquakes
Prior to the 2009 Major League Soccer season, Amway Global signed a
three-year deal with the San Jose Earthquakes to become the team's official
jersey sponsor.
A major part of the partnership is focused on community initiatives in the
Bay Area. As a result, Amway Global is now also the official sponsor of the
team's Kicks for Kids program that focuses on fitness and healthy lifestyles,
as well as bringing underprivileged children to Earthquakes games.
The partnership also saw the creation of the Amway Global Street Team,
which appears at all Earthquakes home games and at a number of soccer and
non-soccer events throughout the Bay Area. The members of the Amway
Global Street Team give away Earthquakes-branded merchandise and
provide soccer skills demonstrations at each event.
Los Angeles Sol
In March 2009, Amway Global signed a multi-year deal to become the
official presenting partner of the Los Angeles Sol of Women's Professional
Soccer.
Politics and culture
Commentators have identified Amway as supporting the U.S. Republican
Party, and its founders contributed $4,000,000 to a conservative 527 group
in the 2004 election cycle. Amway states that its business opportunity is
open to people regardless of their religious and political beliefs.
Rolling Stone's Bob Moser has contended that former Amway CEO and co-
founder Richard DeVos is connected with the dominionist political
movement in the United States. Moser states that DeVos was a supporter of
the late D. James Kennedy, giving more than $5 million to Kennedy's
ministry.
Multiple high-ranking Amway leaders such as Richard DeVos and Dexter
Yager are also owners and members of the board of Gospel Films, a
producer of movies and books geared towards conservative Christians as
well as co-owner (along with Salem Communications) of Gospel
Communications.
One of Amway's most successful distributors, Dexter Yager, has criticized
Democratic President Bill Clinton. Mother Jones reported that Yager stated
in voice mail to his downline network of distributors, "If you analyze Bill
Clinton's entire inaugural address, it is nothing but a New Age pagan ritual.
If you go back and look at how it was arranged and how it was orchestrated,
he talked about forcing the spring. So what they're trying to do is...force the
emergence of deviant lifestyles, of a socialist agenda, and force that on us as
American people." Yager also allowed Republican George W. Bush to send
messages through that voicemail system to thousands of distributors.
Doug Wead, who was a Special Assistant to U.S. President George H. W.
Bush, is a successful IBO who is a regular speaker at group rallies. In 2000,
President George W. Bush appointed Timothy Muris, a former anti-trust
lawyer whose largest client was Amway to head the FTC, which has direct
federal regulatory oversight over multi-level marketing plans.
Amway co-founder, the late Jay Van Andel (in 1980), and later his son Steve
Van Andel (in 2001) were elected by the board of directors of the United
States Chamber of Commerce as chairman of that organization.
In May 2005, former Amway President Dick DeVos, one of the wealthiest
men in Michigan, announced that he would run against Governor Jennifer
Granholm in Michigan's 2006 gubernatorial election. DeVos, running as a
Republican, won 42% of the popular vote, while Granholm won 56%.
Amway touts the environmental benefits of many of its products, and in
June 1989 the United Nations Environmental Program's Regional Office for
North America recognized it for its contributions to the cause of the
environment.
OBJECTIVE OF THE SURVEY
To gain an insight into the functioning machinery of the marketing
sector.
To know about the present potential market of AMWAY.
To know about the consumer demand and behavior towards the
company
To view the competitiveness of the company products in the market
To look for the scope of betterment that can be done in this industry
via company’s contributions.
RESEARCH METHODOLOGY
RESEARCH
Research in common parlance refers to a search for knowledge. One can also
define research as a scientific and systematic search for pertinent
information on a specific topic. Infact, research is an art of scientific
investigation. Redman and Mory define research as a “systematized effort to
gain new knowledge”.
Research is an academic activity and as such the term should be used in a
technical sense. According to Clifford Woody research comprises defining
and redefining problems, formulating hypothesis or suggested solutions;
collecting, organizing and evaluating data; making deductions and reaching
conclusions; and at last carefully testing the conclusions to determine
whether they fit the formulating hypothesis.
TYPES OF RESEARCH
The basic three types of research are as follows:
Descriptive v/s Analytical
Applied v/s Fundamental
Quantitative v/s Qualitative
RESEARCH METHODS
Research Methods may be understood as all those methods/ techniques that
are used for conduction of research. Research Methods or techniques, thus,
refer to the methods the researchers use in performing research operations.
Thus, research methods can be put into following three categories:
In the first group we include those methods which are concerned with
the collection of data.
The second group consists of those statistical techniques which are
used for establishing relationships between the data and the unknowns
The third group consists of the methods which are used to evaluate the
accuracy of the results obtained.
RESEARCH METHODOLOGY
Research Methodology is a way to systematically solve the research
problem. It may be understood as a science of how research is done
scientifically. It helps in studying the various steps generally adopted by the
researcher in studying his research problem along with the logic behind
them. Thus, the scope of Research Methodology is wider than that of the
research methods.
In other words, when we talk of Research Methodology we not only talk of
the research methods but also consider the logic behind the methods we use
in the context of our research study and explain why we are using a
particular method or technique and why we are not using others so that the
research results are capable of being evaluated either by the researcher
himself or by others.
RESEARCH DESIGN
A research design is the arrangement of conditions for collection and
analysis of data in a manner that aims to combine relevance to the research
purpose with economy in procedure.
Infact, the research design is the conceptual structure within which research
is conducted; it constitutes the blueprint for the collection, measurement and
analysis of data.. as such the design includes an outline of what researcher
will do from writing the hypothesis and its operational implications to the
final analysis of data.
NEED FOR RESEARCH DESIGN:
Research design is needed because it facilitates the smooth sailing of
various research operations, thereby making research as efficient as
possible yielding maximal information with minimal expenditure of
effort, time and money.
Research design stands for advance planning of the methods to be
adopted for collecting relevant data and the techniques to be used in
their analysis, keeping in view the objective of the research and the
availability of staff, time and money.
Research design has a great bearing on the reliability of the results
arrived at and as such constitutes the firm foundation of the entire
edifice of the research work.
The design helps the researcher to organize his ideas in a form
whereby it will be possible for him to look for flaws and inadequacies.
Such a design can ever be given to others for their comments and
critical evaluation. In the absence of such a course of action, it will be
difficult for the critic to provide a comprehensive review of the
proposed study.
SAMPLING AND SAMPLE DESIGN
It is not possible to examine each and every item in the population hence
interferences are drawn about a large number of items possessing a
particular attribute based on analysis of fraction of such items. It is called a
sample. For developing a sample design following points need to be
discussed with regard to the present study –
POPULATION: All items in any field of inquiry constitute a
“UNIVERSE” or “POPULATION”. A complete enumeration of all
the items in the population is known as census enquiry. Thus,
population means the inclusion of all the items in the field of enquiry.
Population can be finite if units can be counted or infinite. Since the
present study is done in Bareilly, the population is finite.
SAMPLE: Sample means selection of few items as representatives of
all the items. A part of the whole population is called “SAMPLE”.
Algebraically, let the population size be N and if a part of size
n(which is <N) of this population is selected according to some rule
for studying some characteristics of the population, the group
consisting of these n units is called “sample”.
SAMPLING: The process of selecting few items from the universe
which are the representatives of the universe is called “SAMPLING”.
SAMPLE DESIGN: A sample design is a definite plan for obtaining
a sample from the given population. It refers to the technique or
procedure the researcher would adopt in selecting items for the
sample. Sample design may as well lay down the number of items to
be included in the sample i.e. the size of the sample. Sample design is
determined before the data is collected. Researcher must prepare a
sample design which should be reliable and apt for his research study.
SUMMARY OF RESEARCH DESIGN
Data source: primary data and secondary data
Research approach: survey method
Research instrument: mailed questionnaire and questionnaire filled by the
enumerators
Sampling plan: sample unit (consumers)
Sample size: 100 consumers
Time: march- April 2009
Sample area: Bareilly city
HYPOTHESIS
Hypothesis
AMWAY is the premier organization in the field of direct selling.
It offers best of products and services to its customers.
The present potential market of the company is full of opportunities of
growth.
It has a never fading demand for its products.
It caters to the requisites of all the age groups of society.
Collection of data
Data forms an important source of any study. Information is derived from
data accumulated. Thus, data plays a vital role in research. Data can be
collected from two sources viz. internal and external. The external data is yet
derived from two sources: primary and secondary.
PRIMARY DATA: primary data is original and first hand information.
Primary data collection techniques:
Direct personal interview
Indirect personal interview
Information from correspondents
Mailed questionnaires
Questionnaires filled by enumerators
SECONDARY DATA: SECONDARY DATA IS COLLECTED BY SOME
OTHER AGENCY AND USED FOR FURTHER STUDIES. THUS, IT IS
SECOND HAND INFORMATION
SECONDARY DATA COLLECTION TECHNIQUES:
Published sources like newspaper articles, magazines, research institutions
etc.
Unpublished sources
The method used in this survey is primary data collection and the technique
used is direct personal interview and questionnaire filled by enumerators.
DATA ANALYSIS
Have you heard about AMWAY PERSONAL SELLING?
70%
30%
yesno
INTERPRETATION: INTERPRETATION: ABOUT 70 % OF THE
POPULATION KNOWS ABOUT AMWAY PERSONAL SELLING.
Do you use the products offered by AMWAY?
78%
22%
yesno
INTERPRETATION: 78% OF THE POPULATION USES THE
PRODUCTS OFFERED BY AMWAY.
Do you form a part of AMWAY family?
40%
60%
yesno
INTERPRETATION: ONLY 40% OF THE POPULATION FORMS
THE PART OF AMWAY FAMILY.
Do offers like free gifts, discounts etc. affect your buying decision?
90%
10%
yes no
INTERPRETATION: OFFERS ATTRACT THE CUSTOMERS.
Is your purchasing decision affected by the brand?
90%
10%
yes no
INTERPRETATION: THE BUYING BEHAVIOUR OF MOST OF
THE PEOPLE DEPENDS UPON THE BRAND.
What is the opinion about the price policy of AMWAY?
20%
30%
50%
expensive cheap reasonable
INTERPRETATION: HALF THE POPULATION FINDS THE
PRICES OF AMWAY REASONABLE.
Have you faced any problem regarding the SERVICES OFFERED BY AMWAY?
8%
92%
yes no
INTERPRETATION: PEOPLE FACE LESS PROBLEMS WITH THE
USAGE AND SERVICES OF AMWAY PRODUCTS.
Are you satisfied with AMWAY products?
95%
5%
yesno
INTERPRETATION: MAXIMUM PEOPLE ARE SATISFIED WITH
AMWAY PRODUCTS.
FINDINGS:
AMWAY enjoys a good market segment for its products.
The products are still not within easy reach of the customers.
Brand has its value but still at marketing it’s a little weak in regional
markets.
SUGGESTIONS:
Marketing can add to the advantage. So, it should be taken care of.
Better offers can be made to attract the customer demand.
THE NETWORK NEEDS TO BE GROWN.
CONCLUSION:
A survey is done to identify various problems and level of satisfaction of
consumers, so that efforts can be made to satisfy them which would
result in building long term relationship between the customer and
company. This survey has lead to the knowledge about the offerings,
brand awareness among the customers and customer satisfaction. Due
to delivery in customer need and expectations, it becomes a difficult task
to satisfy every customer, therefore to satisfy each and every customer
the importance of building relationship with them exists. For this
purpose a number of questions were asked to find out behavior of
customer. This research is also done to know the views of the customer
towards the products and quality provided to them by AMWAY. And
according to the survey, the customers seem contended with the
products and services by AMWAY.
BIBLIOGRAPHY
BOOKS
Statistics For Management- Richard I. Levin, David S. Rubin
Fundamentals of Statistics- D.N. Elhance
Research Methodology- C.R. Kothari
MAGAZINES & NEWSPAPERS
The Economic Times
The Times of India
Business World
Business Today
APPENDIX
PERSONAL PROFILE:
Name : ____________________________________________
Address : ____________________________________________
Telephone No. : ____________________________________________
E-Mail : ____________________________________________
Age :____________ Gender:_______________
Education
[ ] Undergraduate [ ] Post graduate
[ ] Graduate [ ] Professionally Qualified
Occupation
[ ] Businessman [ ] Private Job
[ ] Government Official [ ] Any Other
Have you heard about AMWAY?
[ ] yes [ ] no
Do you use the products offered by AMWAY?
[ ] yes [ ] no
Do you form a part of AMWAY family?
[ ] yes [ ] no
Do offers like free gifts affect your buying decision?
[ ] Yes [ ] No
Is your purchasing decision affected by the brand?
[ ] Yes [ ]No
What is the opinion about the price policy of AMWAY?
[ ] expensive [ ] cheap [ ] reasonable
Have you faced any problem regarding the SERVICES OFFERED BY AMWAY?
[ ] yes [ ] no