Download - AMP: One Community, One Goal By Ranna Zhou
![Page 1: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/1.jpg)
#SMX #11A @Rannazhou
One Community - One Goal
![Page 2: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/2.jpg)
#SMX #11A @Rannazhou
175Code Releases
1.7 BillionAMP Pages Published
35 MillionAMP Pages Published a Week
In just a little more than a year….
860K+Domains
![Page 3: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/3.jpg)
#SMX #11A @rannazhou
Publishers & Websites
![Page 4: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/4.jpg)
#SMX #11A @Rannazhou
New publishers and websites joining AMP everyday
![Page 5: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/5.jpg)
#SMX #11A @rannazhou
Websites of all shapes & sizes double-down on AMP
All listing pages are now AMP pages (70-80% of content) +52% in average daily orders +59% in average daily traffic on listing pages alone
+9.8% on avg time spent in an AMP article compared to non-AMP
AMP pages load 2X times faster than non-AMP mobile pages2X time spent on AMP pages than on other mobile pages (BR)3,175% increase in total clicks (all countries)
135 milliseconds load time vs 2.35 seconds for non AMP pages50% of traffic are AMP pages100% higher rate of clicks from search results
![Page 6: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/6.jpg)
#SMX #11A @rannazhou
DistributionPlatforms
![Page 7: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/7.jpg)
#SMX #11A @Rannazhou
Platforms have embraced AMP
Moments
![Page 8: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/8.jpg)
#SMX #11A @rannazhou
![Page 9: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/9.jpg)
#SMX #11A @rannazhou
TechnologyPlatforms
![Page 10: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/10.jpg)
#SMX #11A @Rannazhou
Publishing AMP pages has never been easier
CMS & Commerce Tech Integrators Embeds & Video
![Page 11: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/11.jpg)
#SMX #11A @Rannazhou
And it just keeps getting even easier
250sites on AMP today
335 Millionblogs on AMP in Q2
![Page 12: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/12.jpg)
#SMX #11A @Rannazhou
An AMP solution is available for every monetization need
70+ ad servers and networks support AMP HTML
25+ analytics and viewabilityvendors are compatible
15+ capable embed formats across social, video, etc.
125+ domains have adopted AMP’s paywall solution
![Page 13: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/13.jpg)
#SMX #11A @Rannazhou
Speed drives revenue
13
80% of AMP publishers report higher viewability
85% of AMP publishers see higher CTRs
Majority of AMP publishers see higher CPMs
![Page 14: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/14.jpg)
#SMX #11A @rannazhou
Format
![Page 15: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/15.jpg)
#SMX #11A @rannazhou
amp-listdynamic recommendations
amp-sidebarnavigation menus
amp-live-listlive blogs
› ›
![Page 16: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/16.jpg)
#SMX #11A @rannazhou
ampstart.com
![Page 17: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/17.jpg)
#SMX #11A @rannazhou
AMP’s adsblank
![Page 18: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/18.jpg)
#SMX #11A @rannazhou
Ad placeholders
Ad
![Page 19: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/19.jpg)
#SMX #11A @rannazhou
AMP Ads AMP Landing PagesAMP Ad Embeds
When the display ad creative is in AMP
format serving to AMP pages
Display ad creative served to non-AMP
pages
Post ad click landing page is an AMP page
A better ads experience, end-to-end.
![Page 20: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/20.jpg)
#SMX #11A @rannazhou6X faster, 3X lighter, 13% more viewable
![Page 21: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/21.jpg)
#SMX #11A @rannazhou
Fast Post Ad Click Experience
![Page 22: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/22.jpg)
#SMX #11A @Rannazhou
One Community - One Goal
![Page 23: AMP: One Community, One Goal By Ranna Zhou](https://reader034.vdocuments.us/reader034/viewer/2022052705/58f9c23f760da32f4b8b6530/html5/thumbnails/23.jpg)
#SMX #11A @Rannazhou