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Page 1: AMM

AMM

CMC

Page 2: AMM

What are we selling?

• Marketing Management Service– Digital marketing • Social media marketing

– YouTube (Primary)– Facebook (Secondary)– Twitter (Secondary)

• Our flagship product is the Click Music Chart (CMC) Sales tool AIMRITE

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How are we going sell our service? (POS)

• Online • Offline • Events • Marketing our brand• Video Production (Shorts)• Marketing campaign

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What industry?

• Music and Entertainment (New Market)– EMEA music and entertainment market– Podcasting– Primary focus will be the African music industry

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Where are we going to be providing our service?

• Born global business enterprise• World wide audience• Canterbury• In future London, Lagos and Paris

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Why are we offering this service?

• Lack of awareness of the developing world music industry

• Poor internet traffic in the developing countries• Africa is at the bottom of the marketing pyramid• Africa has a billion people averaging 14 to 25

years of age• Potential in the internet infrastructure• The growth of the Afrobeat Music industry

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Who is our client?

• Record labels • Aspiring artists • People• Millionaires • (Conduct a Stakeholders Analysis)


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