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AMM
CMC
What are we selling?
• Marketing Management Service– Digital marketing • Social media marketing
– YouTube (Primary)– Facebook (Secondary)– Twitter (Secondary)
• Our flagship product is the Click Music Chart (CMC) Sales tool AIMRITE
How are we going sell our service? (POS)
• Online • Offline • Events • Marketing our brand• Video Production (Shorts)• Marketing campaign
What industry?
• Music and Entertainment (New Market)– EMEA music and entertainment market– Podcasting– Primary focus will be the African music industry
Where are we going to be providing our service?
• Born global business enterprise• World wide audience• Canterbury• In future London, Lagos and Paris
Why are we offering this service?
• Lack of awareness of the developing world music industry
• Poor internet traffic in the developing countries• Africa is at the bottom of the marketing pyramid• Africa has a billion people averaging 14 to 25
years of age• Potential in the internet infrastructure• The growth of the Afrobeat Music industry
Who is our client?
• Record labels • Aspiring artists • People• Millionaires • (Conduct a Stakeholders Analysis)