MARKETING AND COMMUNICATIONSFAll 2016
This year, we launched a coordinated effort to showcase Wayne State’s urban learning, global impact and interdisciplinary expertise through the Warriors in Action campaign. Highlighting research, community outreach, standout students and faculty experts, we worked closely with schools and colleges to call attention to key areas where Wayne State excels. In the spring, we featured Wayne State’s positive impact on the environment. From exploring the advantages of edible insects with anthropology professor Julie Lesnik to profiling grad student Jared Talaga’s work alleviating food scarcity, we made it clear that Wayne State is a leader in sustainability and the study of our environment. In late summer through fall, we’ve put the focus on our commitment to health equity in Detroit and around the world. From prenatal to end-of-life care, from legal advocacy to medical outreach, Wayne State is a national leader in addressing health disparities, and we’re putting that leadership on display. Over the next year, Warriors in Action will highlight the university’s interdisciplinary excellence in automotive and manufacturing, entrepreneurship and data analytics, human services and education, and language and the arts.
’16
URBAN LEARNING. GLOBAL IMPACT.
n Med-Direct, a unique program that guarantees admission to the School of Medicine and Irvin D. Reid Honors College for 10 students each year, especially those interested in studying health disparities.
n The Perinatology Research Branch, the only NIH branch in the country dedicated to the study of infant mortality and premature birth, helping more than 20,000 at-risk mothers since 2002.
n The Integrative Biosciences Center (IBio), a $90 million facility dedicated to studying and eliminating the many health disparities affecting Detroit’s residents.
n The Center for Urban Studies and its Health Research and Evaluation Program, engaging in interdisciplinary, community-based research that benefits the physical and mental health of local neighborhoods.
n The Merrill Palmer Skillman Institute, which works to improve the development, health and well-being of infants, children, youth and their families across the lifespan through research, education and outreach.
n The Institute of Gerontology, dedicated to research in social and behavioral sciences, cognitive neuroscience, and issues of aging and urban health.
n The Legal Advocacy for People with Cancer Clinic, a medical-legal partnership that offers students training in practical lawyering skills while serving low-income cancer patients receiving treatment.
n Michigan’s largest multiple sclerosis (MS) clinic, and the largest African American MS clinic in the country, treating more than 4,000 patients annually.
n The Center for School Health and the Building Healthy Communities Program, which provides an opportunity for elementary schools to participate in a healthy schools transformation program while building an environment for long-term sustainability.
n The Horizons Project, the only HIV/AIDS program in Michigan that focuses on providing services to HIV-positive and at-risk youth ages 13 to 24.
Wayne State is home to:
From prenatal to end-of-life care, Wayne State is a national leader in health disparities research and advocacy, with a mission to achieve health equity across diverse populations. Wayne State students work alongside renowned faculty experts to address health disparities ailing Detroit’s population such as asthma, heart disease, diabetes and obesity. Through interdisciplinary research, programmatic pathways and collaborative partnerships, Wayne State students are making a measurable impact in communities at home and around the world.
HEALTH DISPARITIES
wayne.edu/action
Health_Dis_Poster_SCG.indd 1 8/1/16 11:59 AM
Wayne State University — Marketing and Communications — 2016
2
Marketing strategy/advertisingWe continue to explore new ways to promote Wayne State in our community and across Michigan. Our outdoor advertising campaign makes an impression on travelers heading up north and out west, while digital and print advertisements showcase Wayne State’s academic excellence and unparalleled opportunities to diverse audiences. Prospective students and proud alumni see the green and gold as they settle in front of the silver screen. And local efforts keep donors, employers and partners aware of the important role we play in Detroit’s resurgence.
Above: Print ads touted Wayne State’s unique campus life and world-class academics, prompting readers to visit for a football game or explore degree offerings in health sciences.
Right: Ads promoted Wayne State’s place in the city while sponsoring the Crain’s Detroit Business Homecoming. And we continue to profile the university’s vibrant Jewish community in Wayne State Showcase, an eight-page quarterly insert in the Jewish News.
Detroit isn’t just Wayne State University’s home — it’s who we are. Here, students gain an education in and out of the classroom, applying new skills through partnerships with nearby hospitals, businesses and theatres. They conduct groundbreaking research and exchange ideas with students from around the world. When they leave, they’re ready to make the world a better place. And it all starts in one of the nation’s most vibrant cities — Detroit.
AIM HIGHERwayne.edu
AT MOST UNIVERSITIES,
STUDENTS PREPARE FOR THE
REAL WORLD. HERE, THEY
EXPERIENCE IT.
Crains Homecoming ad.indd 4 9/14/16 11:58 AM
1SEPTEMBER 15, 2016
ShowcaseGOOD NEWS FROM WAYNE STATE UNIVERSITY
Shining exampleBusiness alum is
honored for a stellar career
Page 2
JN_Sept.indd 1 9/1/16 3:37 PM
WSU Warrior Football games are a great chance to experience some of the great culture of our university and our campus. Yell, scream, cheer and then explore the rest of the campus. It’s the home of the only major research university in Michigan that’s in the heart of one of America’s greatest cities. For tickets, click wsuathletics.com
And then give you a chance to yell your head off.
KNOWLEDGEWE FILL YOUR BRAIN WITH
OCT 22 WARRIORS vs SVSU NOV 12 WARRIORS vs GVSU
AIM HIGHER
If you want to have an impact on both your community and the world, Wayne State is the choice to help you follow that path. From medicine and nursing to pharmacy and social work, the mission of our schools is to be a force for change for every student, in every community, everywhere around the world. To learn more, click wayne.edu
Wayne State University is the state’s home for health.
OUR INFLUENCE CAN BE FELT IN HOSPITALSALL OVER THE WORLD
AIM HIGHER
3
Left: The new main page of the about section features interactive “tiles” that combine appealing design with a hover functionality to help tell the Wayne State story.
Above: New child pages offer a deeper dive into Wayne State’s mission, history, leadership, location, commitment to diversity and inclusion, and excellence in academics and research.
improving our first impressionThe “about” section of a website is often the first place online visitors go to get a feel for an organization. Over the summer, we overhauled our introduction on the web, taking the wayne.edu about page to a visually striking and functionally interactive setup that encourages users to explore Wayne State’s remarkable history, distinct opportunities and defining characteristics.
Wayne State University — Marketing and Communications — 2016
4
Enrollment Management
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Top: Messages encouraged students to visit campus during Fall Open House (left) and let them know when a Wayne State admission counselor will visit their school (right).
Bottom: Print communications kept high school guidance counselors informed about important WSU news (left) and invited them to campus to learn more about the admission process and unique opportunities for their students (right).
We continue to work with the offices of Undergraduate Admissions, Graduate Admissions, Educational Outreach and other important divisions to show prospective students why a Wayne State education will set them apart. From high schoolers ready to chase their dreams to transfer and graduate students looking to take the next step, we provide the information they need to be successful. Print materials encourage students and families to explore Wayne State and guide them when they visit campus, while digital communications and ongoing enhancements to wayne.edu make sure students can access everything from applications to a financial aid forms quickly and easily. Our collaborative efforts in this area have contributed to the university’s first enrollment increase in seven years.
AIM HIGHER
UPCOMING EVENTS
SEPT. 26 ACT FALL COUNSELOR WORKSHOP
9 a.m.-noon McGregor Memorial Conference Center
SEPT. 29 COLLEGE BOARD FALL COUNSELOR
WORKSHOP 9 a.m.-noon
McGregor Memorial Conference Center
OCT. 6 NACAC ESSENTIALS OF
PROFESSIONAL DEVELOPMENT 8:15 a.m.-4 p.m.
McGregor Memorial Conference Center
OCT. 21 PI THETA KAPPA HONORS
PROGRAM DAY 10 a.m.-2 p.m.
Student Center Building, lower level
OCT. 28 COMMUNITY COLLEGE CONVERSATION
9 a.m.-3:30 p.m. Student Center Building, second floor
NOV. 7 TRANSFER OPEN HOUSE
3-5 p.m. Student Center Building, second floor
APPLY NOWThe 2017-18 application is live. Incoming freshmen can visit wayne.edu/apply to fill out a university application or link to the Common App.
CONTACT USOffice of Undergraduate AdmissionsP.O. Box 02759Detroit, MI 48202
wayne.edu/[email protected]
AIM HIGHERwayne.eduwayne.edu/social
Wayne State UpdateFALL 2016
News from Midtown for high school and college counselors
10 a.m.-1 p.m.
Saturday, Oct. 15
WSU GRADUATE OPEN HOUSE
Friday, Sept. 303-6 p.m.
Student Center Building
Please plan to join us for the
High School Counselor Appreciation Luncheon
Wednesday, Nov. 16 Noon-2 p.m.
Student Center Ballroom
Watch your mail for details.
Saturday, October 15
openhouse.wayne.edu
5
Top: The travel poster (left) gives prospective Warriors an overview of Wayne State, while the “Making College Affordable” booklet (right) provides detailed information about budgeting for a WSU degree.
Middle: The inquiry piece (left) gives interested students a closer look at Wayne State, and printed programs provide valuable information when they visit campus during events such as the Warrior Summer Preview (right).
Bottom: Newly admitted students receive a welcome package with important information about their next steps and items to help them brag about becoming a Warrior.
WARRIOR SUMMER PREVIEW
Thursday, August 25, 2016
9-10 a.m. Registration and refreshments McGregor Memorial Conference Center lobby
10 a.m. Welcome and opening remarks Community Arts Auditorium
Ericka M. Jackson, Director of Undergraduate Admissions
Elizabeth Warwo, Admission Counselor
Carlos Northern, Assistant Director for Housing
Larry Wallace, Coordinator of Warrior Pride and Parent Programs, Dean of Students Office
11 a.m. Campus tour Concludes at Student Center Building
Noon Lunch Student Center eateries or Towers Café
1-2 p.m. Student services resource fair and ice cream social
Community Arts Outer Gallery
2-3 p.m. Midtown bus tour Depart from outside the Law School
wayne.edu
From nightlife to campus life, there’s so much to see and do in the heart of
Detroit. Now more than ever, the city is a beacon of new growth, opportunity,
art, culture and entertainment. On our Midtown campus, you’re at the doorstep
of industry leaders in technology, health care, manufacturing and more, with
unparalleled access to networking and career opportunities. Join us and take part
in the reinvention of a great American city.
See for yourselfThe only way to discover all Wayne
State has to offer is to experience it
in person. Take a campus visit and let
a current student show you around.
Learn more at wayne.edu/visit.
There’s no single characteristic that defines a Wayne State Warrior. At WSU,
you’ll collaborate with students and faculty from all walks of life. Study
abroad or join a student organization to explore new cultures and interests.
Learn in the field, using your knowledge to solve complex problems and
serve the community. A Wayne State education is an immersive experience
that gives you a distinct advantage in the globally connected workplace.
The most diverse campus in Michigan
27,000+ students from every state
and 70 countries
student organizations for
every interest and aspiration
Carnegie Foundation’s highest designations for research
and community engagement1,700 full-time faculty experts
EXPLORE Whether you walk onto campus knowing exactly where you want to go or you’re searching for your passion, Wayne State stands ready with hundreds of undergraduate program options. For more details, visit wayne.edu/programs.
Since our beginnings as the Detroit Medical College in 1868,
we’ve been breaking new ground in science and technology,
driving development in our community, and pushing the
boundaries of artistic experience. Whether you want to be a
doctor, engineer, graphic designer or jazz musician, your courses
go hands-on to prepare you to succeed in your profession.
Partner in the University Research Corridor
with Michigan State University and the
University of Michigan, generating of research in the state
alumni around the world
Network of
Named one of the
in the country by BestColleges.com
public performances,
exhibits and cultural events
annually in Midtown
Nearly
people visit Midtown each year
Nearly 150 years of innovation and excellence
Opportunity for all
One-of-a-kind location
students live on campus
UNDERGRADUATE DEGREE PROGRAMSBusinessilitchbusiness.wayne.eduAccountingFinanceGlobal Supply Chain
ManagementManagement Management Information
SystemsMarketing
Educationcoe.wayne.eduElementary Education (K-8)Health Education (6-12)Learning Design and TechnologyKinesiology (K-12)Secondary Education (6-12)Special Education (K-12)
Engineeringengineering.wayne.eduComputer Science (B.S.)Engineering - Biomedical1
- Chemical - Civil - Electrical - General - Industrial - Mechanical Technology - Computer1
- Construction Management1
- Electric Transportation1
- Electrical/Electronic Engineering1
- Electromechanical Engineering1
- Manufacturing Engineering1
- Mechanical Engineering1
Fine, Performing and Communication Artscfpca.wayne.eduArtArt History
Communication StudiesDance4
DesignDesign and Merchandising
(Fashion)FilmJournalism - Broadcast and
Digital Media - Print/OnlineMedia Arts and StudiesMusic4
Public RelationsTheatre4
Liberal Arts and Sciencesclas.wayne.eduAfrican American StudiesAnthropologyAsian StudiesAstronomyBiochemistry and
Chemical BiologyBiological SciencesBiomedical PhysicsChemistryClassics (Greek and Latin)Communication Sciences
and DisordersComputer Science (B.A.)Criminal JusticeDieteticsEconomicsEmployment and Labor RelationsEnglishEnvironmental Science Film StudiesGender, Sexuality and
Women’s StudiesGeologyGermanGlobal StudiesHistoryInformation Systems TechnologyJewish Studies (minor only)Latino/a and Latin American
Studies (co-major)
LinguisticsMathematical EconomicsMathematicsNear Eastern Languages
(Arabic and Hebrew)Near Eastern StudiesNutrition and Food SciencePeace and Conflict Studies
(co-major)PhilosophyPhysicsPolitical SciencePsychologyPublic AffairsPublic HealthReligious Studies (minor only)Romance Languages
(French, Italian, Spanish)Slavic Studies
(Polish and Russian)SociologyUrban Studies
Nursingnursing.wayne.eduNursing1,2
Pharmacy and Health Sciencescphs.wayne.eduClinical Laboratory Science1,2
Health Sciences1,2
- Occupational TherapyMortuary Science1,2 Pathologists’ Assistant1,2
Pharmacy1,2
Radiation Therapy Technology1,2
Radiologic Technology1,2
Social Worksocialwork.wayne.eduSocial Work1,2
FOR UNDECIDED STUDENTSMany students aren’t ready to pick a major right away. If you’re undecided, we have a program to help first-year freshmen test the waters. These exploratory tracks are limited to 45 credit hours or less; after completion, you must declare a major. Your advisor will be there to help every step of the way.
Communication Arts3
Fine Arts3 Humanities3
Life Sciences3
Music3
Performing Arts3
Physical Sciences/Mathematics3
Social Sciences3
PRE-PROFESSIONAL CURRICULA If your ultimate career goal requires much more than an undergraduate degree, Wayne State can help you get there. These pre-professional programs are not majors, but are designed to put you in prime position for advanced schooling.
Pre-Dentistry3
Pre-Law3
Pre-Medicine3
Pre-Veterinary Medicine3
GRADUATE STUDIESwayne.edu/gradschoolWayne State is well known for its Graduate School, where students can earn certificates as well as master’s, doctoral and professional degrees in hundreds of fields: law, medicine, library and information science, nursing, social work, pharmacy, physical therapy, physician assistant studies, business, and more. Freshmen with focused goals can apply to programs that offer early admission to grad school, including:
B Start (Business)Law StartWayne Med-Direct
1 Students cannot apply directly to this program. Additional application process required.
2 Pre-professional curricula available.3 Not a bachelor’s degree program. 4 Audition/interview required.
IRVIN D. REID HONORS COLLEGE honors.wayne.eduThe Honors College is for motivated students who thrive on academic challenges. Honors students can pursue any major. They may also apply to participate in a Start program, which sets the course directly for graduate school at Wayne State.
We areWAYNESTATE
MAKING COLLEGE AFFORDABLE
SOAR AT WAYNE STATE
Challenge expectations honors.wayne.edu
The Irvin D. Reid Honors College offers more than
challenging academics. This city-based, service-oriented
experience will give you the resources to go on to
greatness. You’ll get priority registration for the best classes,
have the opportunity to live on a dedicated Honors floor
for fun and camaraderie, and collaborate with like-minded
students and faculty.
When you become a Warrior, you’ll exceed your own expectations. Sure, you’ll earn your degree, but you won’t be satisfied with just a diploma. Why? Because you’ll want an experience. You’ll want to wander off the beaten path. You’ll want to pave your own road.
You’ll challenge yourself in Detroit, a city with spirit. You’ll meet fascinating people with fascinating points of view. You’ll engage in classroom discussions with professors who aren’t just teaching from the books — they’re writing them. And then you’ll test what you’ve learned out in the world, doing fieldwork or hands-on research that prepares you for your career or grad school. Show up and get ready for real life.
Search for new answersresearch.wayne.edu
Wayne State’s standing as a premier urban research
university means more opportunity for you to get into the
lab or out in the field and explore ideas that interest you.
As early as your first year, you’ll analyze and inspect in
WSU’s state-of-the-art labs, guided by top-notch professors.
A P R E M I E R UNIVERSITYI N T H E H E A R T O F
DETROIT
Make yourself at homehousing.wayne.edu • dining.wayne.edu
Waking up just steps away from your classes isn’t the only reason
to live on campus, but it’s a huge perk. In addition to being a
short walk from lecture halls, libraries and labs, Wayne State’s
comfortable housing offers a range of amenities.
Residents and commuters alike will enjoy the convenience of
on-campus dining. Relax over all-you-care-to-eat fare with friends
or grab a bite on the go at the newly renovated Student Center.
Live it up in Midtownwayne.edu/midtown
Wayne State’s neighbors are legendary:
the Detroit Institute of Arts, Comerica Park
and the Fox Theatre, just to name a few.
There’s always something going on, and
Wayne State puts you in prime position
to be part of it all.
Prepare to go proadvising.wayne.edu
WSU offers a wide range of pre-professional
programs designed to give you a jump on the
future. You’ll start by selecting an undergraduate
major that complements your future goals, and
work closely with an advisor to stay on track.
If you’re pursuing a career in health care, the
Pre-Med and Health Science Center provides
advice and support as you work toward medical
school or another health professional program.
Stay to playdoso.wayne.edu • studentcenter.wayne.edu
Go beyond the books with hundreds of student organizations
that sponsor everything from ethnic celebrations and political
debates to charity events. Whether you’re interested in a
fraternity or sorority, a professional organization or a cultural
group, there’s no better way to meet people, make a difference
and have a blast.
Get in the gamewsuathletics.com • rfc.wayne.edu
Wayne State Warriors compete in most major
sports, from football to fencing. Join us as we
cheer for our hometown heroes. The Mort
Harris Recreation and Fitness Center is a great
way to stay fit and have fun. In addition to a full
gym, three-lane track and rock wall, it offers a
variety of intramural and club sports.
Expand your horizonsstudyabroad.wayne.edu • careerservices.wayne.edu
A Wayne State education is not confined to the classroom.
With academic connections all around the globe, WSU
offers career-enriching study abroad programs on five
continents. And the city of Detroit is rich with opportunity
for hands-on experience as well. Whether you’re looking
for an internship or a full-time job, WSU will help you
find your best match.
EXPLORE UNDERGRADUATE DEGREE PROGRAMS
Businessilitchbusiness.wayne.eduAccountingFinanceGlobal Supply Chain
ManagementManagement Management Information
SystemsMarketing
Educationcoe.wayne.eduElementary Education (K-8)Health Education (6-12)Learning Design and TechnologyKinesiology (K-12)Secondary Education (6-12)Special Education (K-12)
Engineeringengineering.wayne.eduComputer Science (B.S.)Engineering - Biomedical1
- Chemical - Civil - Electrical - General - Industrial - Mechanical Technology - Computer1
- Construction Management1
- Electric Transportation1
- Electrical/Electronic Engineering1
- Electromechanical Engineering1
- Manufacturing Engineering1
- Mechanical Engineering1
Fine, Performing and Communication Artscfpca.wayne.eduArtArt HistoryCommunication StudiesDance4
DesignDesign and Merchandising
(Fashion)Film
Journalism - Broadcast and
Digital Media - Print/OnlineMedia Arts and StudiesMusic4
Public RelationsTheatre4
Honors honors.wayne.eduThe Irvin D. Reid Honors College is for motivated students who thrive on academic challenges. Honors students can pursue any major.
Liberal Arts and Sciencesclas.wayne.eduAfrican American StudiesAnthropologyAsian StudiesAstronomyBiochemistry and
Chemical BiologyBiological SciencesBiomedical PhysicsChemistryClassics (Greek and Latin)Communication Sciences
and DisordersComputer Science (B.A.)Criminal JusticeDieteticsEconomicsEmployment and Labor RelationsEnglishEnvironmental Science Film StudiesGender, Sexuality and
Women’s StudiesGeologyGermanGlobal StudiesHistoryInformation Systems TechnologyJewish Studies (minor only)Latino/a and Latin American
Studies (co-major)LinguisticsMathematical EconomicsMathematicsNear Eastern Languages
(Arabic and Hebrew)
Near Eastern StudiesNutrition and Food SciencePeace and Conflict Studies
(co-major)PhilosophyPhysicsPolitical SciencePsychologyPublic AffairsPublic HealthReligious Studies (minor only)Romance Languages
(French, Italian and Spanish)Slavic Studies (Polish
and Russian)SociologyUrban Studies
Nursingnursing.wayne.eduNursing1,2
Pharmacy and Health Sciencescphs.wayne.eduClinical Laboratory Science1,2
Health Sciences1,2
- Occupational TherapyMortuary Science1,2 Pathologists’ Assistant1,2
Pharmacy1,2
Radiation Therapy Technology1,2
Radiologic Technology1,2
Social Worksocialwork.wayne.eduSocial Work1,2
FOR UNDECIDED STUDENTSMany students aren’t ready to pick a major right away. If you’re undecided, we have a program to help first-year freshmen test the waters. These exploratory tracks are limited to 45 credit hours or less; after completion, you must declare a major. Your advisor will be there to help every step of the way.
Communication Arts3
Fine Arts3 Humanities3
Life Sciences3
Music3
Performing Arts3
Physical Sciences/Mathematics3
Social Sciences3
PRE-PROFESSIONAL CURRICULA If your ultimate career goal requires much more than an undergraduate degree, Wayne State can help you get there. These pre-professional programs are not majors, but are designed to put you in prime position for advanced schooling.
Pre-Dentistry3
Pre-Law3
Pre-Medicine3
Pre-Veterinary Medicine3
GRADUATE STUDIESwayne.edu/gradschoolWayne State is well known for its Graduate School, where students can earn certificates as well as master’s, doctoral and professional degrees in hundreds of fields: law, medicine, library and information science, nursing, social work, pharmacy, physical therapy, physician assistant studies, business, and more. Freshmen with focused goals can apply to programs that offer early admission to grad school, including:
B Start (Business)Law StartWayne Med-Direct
1 Students cannot apply directly to this program. Additional application process required.
2 Pre-professional curricula available.3 Not a bachelor’s degree program. 4 Audition/interview required.
Whether you walk onto campus knowing exactly where you want to go or you’re searching for your passion, Wayne State stands ready with hundreds of undergraduate program options. For more details, visit wayne.edu/programs.
CHECK US OUTCampus tours take place throughout the week. A Warrior Guide will walk you around and answer all of your questions. Because these are current students, they can fill you in on everything from favorite professors to which day the Towers Café serves sushi. Reserve your spot at wayne.edu/visit. Get a 360-degree preview before you leave home at virtualtour.wayne.edu.
Fund your futurewayne.edu/financial-aid • wayne.edu/scholarships
Affordable? College? Yes. We believe college should be affordable to anyone who’s willing to put in the time and effort. That’s why even though Wayne State’s tuition is the lowest among Michigan’s research universities, we distribute nearly $340 million annually to students in federal, state, institutional and private aid in scholarships, grants, work-study and loans. The first step to financial assistance is completing the Free Application for Federal Student Aid at fafsa.gov. It’s available beginning October 1, so file using the WSU federal code 002329 as early as possible (and before our priority deadline of March 31) for maximum aid consideration. Once you complete the FAFSA and are admitted to WSU, you will receive your award information, which may include a variety of forms, from WSU scholarships to federal loans.
Do the mathThere is no better investment than the future you. But how much will a Wayne State degree cost? That depends on several factors, such as how many credits you take and whether you live on campus or commute. These charts can give you an idea.
2016-17 estimated expenses (based on a freshman taking 15 credits during both fall and winter semesters)
In-state Out-of-state
Go to apps.reg.wayne.edu/tuition to calculate your personal tuition and fee estimate.
In-state Out-of-stateLiving on campus
$23,057Tuition and fees$12,055
Books and supplies$1,196
Room and board$9,806
$37,008
Books and supplies$1,196
Room and board$9,806
$16,951Tuition and fees$12,055
Books and supplies$1,196
Transportation$3,700
Tuition and fees$26,006
Commuting Living on campus
In-state Out-of-stateLiving on campus
$23,057Tuition and fees$12,055
Books and supplies$1,196
Room and board$9,806
$37,008
Books and supplies$1,196
Room and board$9,806
$16,951Tuition and fees$12,055
Books and supplies$1,196
Transportation$3,700
Tuition and fees$26,006
Commuting Living on campus
In-state Out-of-stateLiving on campus
$23,057Tuition and fees$12,055
Books and supplies$1,196
Room and board$9,806
$37,008
Books and supplies$1,196
Room and board$9,806
$16,951Tuition and fees$12,055
Books and supplies$1,196
Transportation$3,700
Tuition and fees$26,006
Commuting Living on campus
Live in a U.S. state or Canadian province that borders a Great Lake? You may
qualify for tuition at 110% of the in-state rate.
APPLYHOW TO
Wayne State reviews each applicant individually based on GPA, SAT or ACT score, and any supporting documentation that may be requested.
1 START ONLINE Visit wayne.edu/apply. Please note
that there is a $25 application fee.
2 TELL US ABOUT YOURSELF
Complete the university application
or you can link to the Common App
if you’ll be entering as a freshman.
3 PROVIDE BACKGROUND INFORMATION
Ask your high school or current college to submit your transcript to WSU. This step must be completed by a school.
If you are transferring from another college or university, or have taken AP exams or IB courses, get details about applying those credits to your Wayne State record at transfercredit.wayne.edu.
Look for an admission decision within two to three weeks. Good news starts with: Welcome, Warrior!
AIM HIGHER
Map usWSU Welcome Center42 W. WarrenDetroit, MI 48201
Mail usP.O. Box 02759Detroit, MI 48202
Call us313-577-2100
Email [email protected]
Visit uswayne.edu/admissions
Stay social
wayne.edu/social
Next steps
Register for orientationYou’ll meet other new students, get academic advising and register for your first semester of classes during this mandatory event. Sign up for a session that fits your schedule at wayne.edu/orientation.
Accept your offer of admissionLog on to appstatus.wayne.edu with your AccessID and password to let us know you’re ready to join the Wayne State family.
Apply for financial aidFile the Free Application for Federal Student Aid by logging on to fafsa.gov beginning October 1 for the following academic year. The FAFSA is your fast track to all types of college funding, from federal loans and grants to work-study positions and scholarships. You’ll enter your income and other information based on tax details from two years ago (called PPY for prior-prior tax year) to see how much aid you qualify to receive. Everyone — regardless of income level or academic credentials — should file a FAFSA. Once you’ve done that, check your aid status on academica.wayne.edu.
Start checking your WSU emailBe on the lookout for important information about orientation, housing, financial aid and more.
Consider living on campusVisit housing.wayne.edu to find out how convenient and fun it can be to live with your classmates in campus housing.
Visit campusIf you haven’t had a chance to take a good look around, explore WSU’s unique campus in the heart of Detroit in person or online — we know you’ll like what you see. Schedule a walking tour at wayne.edu/visit or check out virtualtour.wayne.edu.
Pay your enrollment depositFreshmen pay a $50 enrollment deposit to secure their spot as a Warrior. Log on to appstatus.wayne.edu to make your payment.
Complete the following action items as you transition to WSU. For more information and links, visit wayne.edu/welcome.
on being admitted to Wayne State University
and joining a vibrant community of peers and professors eager to help you succeed.
Students come from across the state, the country and the globe to live and learn on a
campus rich with history and electric with possibility — right in the middle of Detroit.
Wayne State delivers an exemplary education to students who want to go beyond the
books and make a difference. Welcome to your future.
Next Steps
Congratulations
Wayne State University — Marketing and Communications — 2016
6
AIM HIGHER
Wayne State UniversityONTARIO OPEN HOUSE
Emily Marginean, TecumsehMarketing Class of 2019Warrior swimming
Thursday, November 17, 3-6 p.m.St. Clair College Centre for the Arts201 Riverside Drive West, Windsor
An international education opens the door to the world – and the U.S. job market – so attend Wayne State University’s Open House to find out how to get started on your bachelor’s degree. WSU is a premier urban research university and a popular choice for Canadian students.
Explore our 380 degree programs, including n Health sciences n Pharmacy n Engineering
Learn about financial aid resources n Great Lakes Tuition Award for Ontario undergrads n OSAP n Scholarships
Talk to n Admissions representatives n Academic advisors n Office of International Students and Scholars staff n Canadian faculty and students
Attend Open House and your application to Wayne State will be FREE!
Register today: go.wayne.edu/ontario-open-house
Questions? Email the Office of International Programs at [email protected]
Left: James Mallare, Windsor Community Health Education Class of 2018New Student Orientation Leader
Right: Ryan Laith, WindsorBiological Sciences Class of 2018WSU Student Senate
Residents of Ontario save thousands of dollars by taking advantage of Wayne State’s Great Lakes Tuition Award, which dramatically reduces the cost of an international education.
Undergraduate degree-seeking students in any major who live in Ontario receive this award, whether freshmen or transferring from another institution.
Students who take advantage of the Great Lakes Award also may qualify for scholarship assistance.
Wayne State University accepts OSAP (Ontario Student Assistance Program funding) from those who qualify.
Students are encouraged to apply for OSAP at least three months prior to the start of classes.
Application deadlines:
Fall (September-December) ............Aug. 1
Winter (January-April) ..................... Dec. 1
Spring/summer (May-August) ........April 1
An international degree opens the door to the world – and the U.S. job market – so get started on your bachelor’s degree today! Take a virtual tour and apply at wayne.edu/admissions.
Two semesters at Wayne State (30 credits)
$0
$5,000
$10,000
$15,000
$20,000
$30,000
$25,000
International Students $27,500
Great Lakes Award, Ontario residents,
$13,900
Based on fall 2016 tuition rates
AIM HIGHER
Wayne State UniversityGREAT LAKES AWARD A special tuition rate for Ontario
Nicolette Santilli, WindsorStudent PharmacistVice President, Doctor of Pharmacy Class of 2020
Top: Canadian students receive information about the unmatched opportunities available to them at the premier research university right across the border.
Bottom: A 44-page print piece for international audiences helps students and institutional leaders from different countries discover the global impact of a Wayne State education.
E n g a g i n g t h e
W O R L D f r o m t h e h e a r t o f
D E T R O I T
Detroit, Michigan USA
wayne.edu [email protected]
313-577-8968 34 | Wayne State University
A GLOBAL IMPACT Wayne State has a dynamic influence reaching far beyond the nation’s borders. Faculty and staff work closely with universities and other partners around the world to exchange ideas and conduct research that brings change and makes a difference. The Office of International Programs is the nexus for the university’s organized global efforts, expanding beyond the Detroit campus and ensuring that Wayne State is a destination for international teachers and learners.
Internation2.indd 34 8/5/16 11:41 AM
Detroit, Michigan USA | 35
Foreign Language Career Day connects students and representatives of companies that need multilingual staffers.
The English Language Institute helps international students and scholars improve cross-cultural communication.
School of Medicine student Bhavika Chepuri on a medical mission in Peru sponsored by the school’s World Health Student Organization.
Miriam DiRusso, a mechanical engineering doctoral student from the University of L’Aquila, Italy, came to WSU after meeting students from Wayne in Abruzzo, an intensive summer language program.
College of Engineering students during a study session at Zhejiang University of Technology.
Geology Professor Mark Baskaran, a Fulbright Scholar, taught and conducted research at Ege University in Izmir, Turkey.
Lisa Kyle coordinates international student exchanges in Study Abroad and Global Programs.
Christian Adenaas at Dongfeng Honda, part of the Mike Ilitch School of Business’ first Study Abroad program in China.
The Global Festival, a celebration of international programs, draws students such as Safa Khan (left) and Christian Javier to sample food prepared by international student organizations.
Internation2.indd 35 8/5/16 11:41 AM
7
Print communications help those thinking about a graduate degree consider advancing their education at Wayne State and invite them to campus to learn more.
There’s no better place to continue your education than Wayne State University. Here, in the heart of Detroit, you’ll conduct groundbreaking research alongside faculty experts, gain experience with the nation’s best hospitals and businesses, and collaborate with students from around the world. Wayne State is also one of only a select few universities to receive the Carnegie Foundation’s highest classifications for research and community service, proving that our work makes a difference in the classroom and in the real world.
Get started at gradschool.wayne.edu.
YOUR NEXT STEPBEGINS HERE
graduate_ad.indd 1 9/29/16 2:47 PM
Graduate Open HouseFriday, Sept. 30, 2016 3-6 p.m. Student Center Building
Learn about the application process, programs and funding opportunities.
Complimentary parking
Explore WSU graduate programs and RSVP at go.wayne.edu/grad-openhouse.
YOUR NEXT STEP BEGINS HERE.
AIM HIGHER
grad oh poster_old2.indd 1 8/10/16 3:18 PM
Wayne State University — Marketing and Communications — 2016
8
Urban Clinical Excellence When you choose to become a doctor, you answer a call to serve. A commitment to the community has been at the core of our mission since 1868. That’s why clinical outreach is a focus of the M.D. curriculum, providing real-world clinical experience as soon as you set foot on campus. The M.D. program’s rigorous classroom instruction prepares students for residency through team- and problem-based learning.
Curriculum experiences include:First Patient Projectn Collaborate with fellow students in anatomy on a project
or case study under the guidance of faculty, residents and fourth-year medical students.
n Teams will present their projects during an annual seminar, with the opportunity to publish their findings in established medical publications.
Outreachn Volunteer through more than 30 student-run clinics and
medical outreach organizations.n Gain valuable clinical experience by providing needed care
to Detroit’s underserved populations.
Learning Communitiesn Collaborate with your peers and mentors to study, socialize and
problem-solve together in small groups or “Wayne Houses.”
Co-Curricular ProgramThrough the Co-Curricular Program, you have a unique opportunity to engage with the community as you fulfill degree requirements and build on volunteer work completed during your first year.
n Care for vulnerable populations and stigmatized patients such as the elderly, homeless, addicted and handicapped.
n Work with service organizations at community health fairs.n Travel on World Health Student Organization medical relief
missions. n Tutor at local schools. n Volunteer at soup kitchens, in food banks and in local
neighborhoods.
Admissions by the numbers
Midtown Detroit
The School of Medicine evaluates candidates through a holistic admission process. In addition to fulfillment of all admission requirements, your entire record — including grade point average, Medical College Admission Test (MCAT) scores, personal experiences and attributes, recommendations and interview results — will be considered.
Class size:
290Average GPA:
3.7Average MCAT percentage:
79%
Nearly
annual visitors3 million
More than
20,000 residents
+ and growing
340 businessesn 57 retail and clothing storesn 81 restaurants and barsn 6 grocery stores
in development in the last 10 years
$2.3 billionof parks and green space
acrespublic performances, exhibits and cultural events annually
The city is our campusFrom nightlife to nature trails, there’s so much to see and do in Detroit. Our campus is located in Midtown, the city center and one of the country’s fastest growing neighborhoods, where you’ll find boutiques and brand name shops, a thriving food scene and plenty of unique places to call home. Just blocks from the sports arenas and excitement of downtown, Midtown is a beacon of art, culture, entertainment and opportunity.
We’re also located within one of the largest concentrations of major urban medical institutions in the country. And our long-standing partnerships with these world-class hospitals provide professional access you won’t find anywhere else. Detroit is undergoing unprecedented positive change, and the School of Medicine is at the heart of it all. Join us and take part in the reinvention of a great American city.
Clinical partnersn The nine-hospital Detroit Medical Center n Barbara Ann Karmanos Cancer Instituten Crittenton Hospital Medical Centern Beaumont Hospital Dearborn n John D. Dingell VA Medical Center n The six-hospital Henry Ford Health Systemn Providence Hospital n St. John Hospital and Medical Center n St. Joseph Mercy Health System
SCHOOL/COLLEGE SUPPORTWe provide comprehensive marketing and communication support to our 13 schools and colleges, working closely with deans, department chairs, faculty and staff on everything from email campaigns, conference agendas, event invitations and newsletters. Our school and college partners work directly with students every day to solve problems and support their goals, and we’re proud of the collaborative relationships we’ve established.
U R B A N C L I N I C A L E X C E L L E N C E
Become a
W a y n e S t a t e U n i v e r s i t y S c h o o l o f M e d i c i n e
Ensuring access to urban clinical excellence in the heart of DetroitDr. Herbert Smitherman, Vice Dean
De’Andrea Matthews, Director
Mazurek Medical Education Commons540 E. Canfield, Suite 1374Detroit, MI 48201
diversity.med.wayne.edu
School of Medicine
Office of Diversity and Inclusion No matter your background, pursuing a medical degree is possible.
We continued to partner with the School of Medicine on their extensive transformation, helping launch a new website (top left), designing informative print pieces for student recruitment (right), and creating communications for key divisions such as the Office of Diversity and Inclusion (bottom left).
9
School of Medicinemed.wayne.edu
U R B A N C L I N I C A L E X C E L L E N C E
W a y n e S t a t e U n i v e r s i t y S c h o o l o f M e d i c i n e
admissions.med.wayne.edu
Clockwise from left: Newly admitted M.D. students now receive a welcome package complete with a congratulatory certificate of admission and business card. Current medical students have more ways to show their pride with a unique Snapchat filter, new T-shirts, lanyards and other giveaway items that support outreach efforts on and off campus.
School of Medicine
U R B A N C L I N I C A L E X C E L L E N C E
Mazurek Medical Education Commons 320 E. Canfield Ave., Suite 322 Detroit, MI 48201
Congratulations,
Welcome to the Wayne State University School of Medicine. You are now part of a prestigious community of physicians, students and scientists with a reputation for success and innovation dating back to 1868.
Jack D. Sobel, M.D.Dean, School of Medicine
M. Roy Willson, M.D.President, Wayne State University
Jack D. Sobel, M.D.
Congratulations
[NAME]on your admission to the medical doctorate program
for the 2017 academic year.
W A Y N E S T A T E U N I V E R S I T Y
School of Medicine
U R B A N C L I N I C A L E X C E L L E N C E
MEDICINESCHOOL OF
U R B A N C L I N I C A L E X C E L L E N C E
MEDICINESCHOOL OF
Back of t-shirt
U R B A N C L I N I C A L E X C E L L E N C EMEDICINESCHOOL OF
U R B A N C L I N I C A L E X C E L L E N C EMEDICINESCHOOL OF
School of Medicine
Becoming a Warrior M.D. is about building the skills you need to be a knowledgeable, compassionate physician. Students use backpacks similar to this mini medical kit to treat the city’s underserved every day through our curriculum’s early clinical experiences and community outreach programs.
Wayne State University — Marketing and Communications — 2016
10
From informational booklets to event invitations and program promotions, we help the Irvin D. Reid Honors College make a lasting connection with the best and brightest future Warriors.
Learn more about the Irvin D. Reid Honors College
AIM HIGHER
IRVIN D. REID HONORS COLLEGE
Wayne State University Board of GovernorsGary S. Pollard, chair, Paul E. Massaron, vice chair, Diane L. Dunaskiss,
Marilyn Kelly, David A. Nicholson, Sandra Hughes O’Brien, Dana Thompson, Kim Trent, M. Roy Wilson, ex officio
AIM HIGHER
National Merit Semifinalist Student Panel
merit_scholarship_invite.indd 1 9/27/16 12:11 PM
HEADED TO MED SCHOOL? Start your journey in Detroit.Congratulations on making the bold and compassionate choice to pursue a future in health care. As you know, getting into the medical school of your choice will require careful attention to several key factors during your undergrad experience. When you choose Wayne State for the beginning of your educational career, we’ll help you focus on achieving:
Strong academic performance in prerequisite classes and a competitive score on the admissions test Wayne State’s Pre-Med and Health Science Center was created to help targeted students stay on track. Expert advisors will not only offer course selection guidance, they’ll aim you toward workshops, tutoring and specialized academic programs when you need extra support.
Demonstrated commitment to health care with an emphasis on patient experiencesWayne State invites first-year students into the lab for research opportunities not offered to undergrads at other universities. Intellectually curious students can explore in a range of disciplines and settings — from gazing through a microscope to interviewing patients in clinics. WSU’s Undergraduate Research Opportunities Program will help you find the right fit — and give you a leg up on the competition.
Established record of community service and extracurricularsJoining a student organization connects you with like-minded students, allowing you to forge connections that will be valuable down the road. Through fun, educational and altruistic activities, you’ll build leadership skills and gain hands-on experience that will help you throughout your education and well into your career. Wayne State offers hundreds of student organization options, including the American Medical Student Association and the Pre-Professional Medical Society.
Strong letters of recommendation from instructors When you become a member of the Irvin D. Reid Honors College, you’ll be embraced by a community of scholars within a major urban research university. Through a city-based, service-oriented program, the Honors College creates countless opportunities to work alongside faculty members who are world-renowned experts in their fields.
Because of Wayne State’s strategic partnerships with major medical institutions, students benefit from unparalleled access to cutting-edge health care experiences — right in their own backyard. Join us:
Office of Undergraduate Admissionswayne.edu/admissions
Irvin D. Reid Honors Collegehonors.wayne.edu
Pre-Med and Health Science Center wayne.edu/advising/pre-health
RIDWAN ALAM was a standout member of the Irvin D. Reid Honors College who graduated from WSU summa cum laude with a bachelor of science in biological sciences with departmental and university honors. After
earning a research award to study at Johns Hopkins University School of Medicine, he reflected upon his time at Wayne State:
With Henry Ford Hospital and the Detroit
Medical Center in such close proximity, the
shadowing opportunities were limitless at Wayne
State. More than anything, these shadowing
experiences confirmed my desire to pursue
medicine as a career. Unexpectedly, shadowing
also sparked my interest in research; even though
medicine has made amazing strides in the past
century alone, there are still many questions that
doctors need answered. I wanted to be a part of
this intellectually stimulating academic society
and help medicine move forward — that’s why
research became one of my passions.
Ridwan’s hands-on neurology research projects under experienced investigators at two separate hospitals resulted in him having two papers published by the time he was a WSU senior. He says the benefits he gained through undergraduate research were numerous and profound:
Wayne State is a phenomenal institution, and
I have nothing but great things to say about the
school that gave me the tools to be where I am
today. I will admit, it was very difficult to leave
home for unchartered territory, but I could not
pass up the once-in-a-lifetime opportunity to
learn at Johns Hopkins, one of the best medical
institutions in the world.
Irvin D. Reid Honors College
11
As Wayne Law continues to establish itself as a premier public interest law school, we help it showcase achievements to important stakeholders and connect with the next generation of lawyers, advocates and alumni.
Wayne State University Law School Damon J. Keith Center for Civil Rights
Like our namesake, the Damon J. Keith Center for Civil Rights at Wayne State University Law School is dedicated to making equal justice a reality for all who are burdened by discrimination.
The Keith Center is a hub for civil rights teaching, research and advocacy, training and inspiring the next generation of civil rights leaders. The center works in Detroit, in Michigan, throughout the United States and beyond. We believe our communities need institutions that nurture social conscience and illuminate today’s challenges in the continuing climb toward equality.
At the center:
n Stakeholders gather to analyze policy.
n Law students teach a civil rights curriculum to high school students.
n Leaders dive into the issues of the day, such as tax foreclosures, water shutoffs and police-community relations.
n Civil rights icons present public lectures.
n Leaders from dozens of organizations address issues of structural racism in Detroit through the Detroit Equity Action Lab, supported by a three-year, $1.3 million grant from the W.K. Kellogg Foundation.
n Community-based organizations find support.
n Scholarly work is published about how the law and social justice impact one another.
The center also offers the public our nation’s first and only repository dedicated to African-American legal history, along with a traveling exhibit about the 14th Amendment’s guarantee of equal protection under the law.
Contact the Keith Center at (313) 577-3620.
AIM HIGHER keithcenter.wayne.edu
A Wayne Law alumnus, the Honorable Damon J. Keith is an inspiration and an icon.
Born in Detroit in 1922, he was appointed to the U.S. District Court in 1967 and has served on the U.S. Court of Appeals for the Sixth Circuit since 1977. Judge Keith has been
a forceful, eloquent defender of our constitution, helping communities enforce civil rights laws against racial discrimination and segregation.
He’s also spoken truth to power, prohibiting President Richard Nixon and the federal government from engaging in warrantless wiretapping and prohibiting President George W. Bush’s administration from conducting deportation hearings in secret whenever the government asserted that the people involved might be linked to terrorism.
Judge Keith’s biography, Crusader for Justice, was published in 2013 by Wayne State University Press.
Learn more about Judge Keith’s life and legacy at keithcenter.wayne.edu/biography.
Wayne Law’s increasing national reputation as the leading public interest law school in the Midwest is a result of the Damon J. Keith Center for Civil Rights and the many remarkable opportunities available to our students.
2017 ADMISSIONS BULLETIN
law.wayne.edu
Career Services has a proven track record of making sure that we receive the professional experience that makes us competitive. The mock interviews and resume writing resources were instrumental in my securing a summer associate position my 1L year.”
— Shanika Owens Class of 2017
‘ ‘
Career Services Career Services provides comprehensive career planning assistance through individual counseling, mock interviews, networking receptions, on-campus recruitment programs, panel presentations and skills workshops. We also maintain an online job bank that allows our students and graduates to search for full-time, part-time and summer employment opportunities.
Our goal is to help you market yourself confidently and professionally throughout your career and develop lifelong strategies for professional advancement.
With the Law School’s urban location and proximity to law firms, courts, government offices and nonprofit agencies, our students have a wide variety of employment options. Among graduates of the class of 2015, 87.4 percent were employed within 10 months after graduation.
About 60 area law firms participate in Wayne Law’s on-campus interview program annually. Some of those participants include:
Bodman
Butzel Long
Clark Hill
Dickinson Wright
Dykema
Foley and Lardner
Honigman
Jaffe
Miller Canfield
Plunkett Cooney
Trott and Trott
Varnum
Warner Norcross & Judd
2.5% Academic and other employers
3.4% Public interest
14.5% Government (including judicial clerkships)
60.8% Law firms
Employment statistics
Above chart is based on Wayne Law class of 2015
18.8% Business
32 WAYNE STATE UNIVERSITY LAW SCHOOL 332017 ADMISSIONS BULLETIN
Midtown Detroit is a hub for innovation, opportunity and entrepreneurship. Within the neighborhood’s two square miles lies the largest concentration of cultural, educational and medical institutions in southeast Michigan — not to mention two radio stations, a symphony orchestra, nine theatres, five museums and more than 30 restaurants. Wayne Law is in the heart of Midtown, and at a time of unprecedented growth, there’s never been more momentum on campus and in the city.
Midtown is one of the fastest-developing areas in Detroit with a wide variety of housing options, including new condo units, restored lofts and apartments. All are walking distance from the area’s museums, galleries, theatres, shops and restaurants. A few miles away from campus, downtown Detroit and the historic Corktown and Woodbridge neighborhoods have their own distinct flavors.
Learn more about Detroit and its surrounding communities at:
n apartmentlist.com
n casscorridor.wordpress.com/current-properties
n downtownroyaloak.org
n hotpads.com/detroit-mi/apartments-for-rent
n liveinwoodbridge.com
n metro-apartments.com
n studio1apartments.com
n www.trulia.com/MI/Detroit
n zillow.com/detroit-mi/apartments
n zumper.com
Do you want to avoid a commute? Walk to class? Live among other law students? As a Wayne Law student, you can live right on campus in any of our furnished or unfurnished apartments or in the Towers Residential Suites. Visit the WSU Office of Housing and Residential Life online at housing.wayne.edu, call (313) 577-2116 or email [email protected] for more information about on-campus living.
Questions regarding Midtown Detroit? Visit law.wayne.edu/detroit or contact the Admissions Office at [email protected] or 313-577-3937.
Wayne State University Law School Be part of a growing Midtown Detroit
Photos from left to right starting at top: Detroit Institute of Arts, WSU Student Center, Hilberry Theatre, Charles H. Wright Museum of African American History, Motor City Brewing Works, Avalon Bakery
AIM HIGHER law.wayne.edu/detroit
ENTREPRENEURSWayne Law alumni, students succeeding
as innovators in numerous fields
Winter 2016, Volume 31, No. 1
Wayne State University — Marketing and Communications — 2016
12
CONGRATULATIONS TO OUR 2016
OUTSTANDING STUDENT AWARD WINNERS
LEARN MORE ABOUT DETROIT’S BUSINESS SCHOOL ilitchbusiness.wayne.edu
Salma Alazmeh M.B.A. ’16
Alex Atanasovski B.S. in Accounting ’16
MISB Crains Grad.indd 1 8/29/16 11:30 AM
ANNUAL RECOGNITION & AWARDS PROGRAM
2016
GROUNDBREAKING EVENT SHUTTLE
MIKE ILITCHSCHOOL OF BUSINESS
MIKE ILITCHSCHOOL OF BUSINESS
We were an important partner as the Mike Ilitch School of Business broke ground on its new home in The District Detroit. We also continued our collaboration to help the School of Business enhance branding efforts in print and online, connect with current and prospective students, and coordinate on-campus events.
Wayne State University — Marketing and Communications — 2016
14
PROCESS
PRODUCT
BEYOND ADVANCING MANUFACTURING THROUGH EDUCATION AND RESEARCH
FALL/WINTER 2016College of Engineering
We helped spread good news and streamline information, launching new websites for the College of Engineering (right) and Division of Research (bottom). We also published the latest edition of the College of Engineering’s widely distributed Exemplar magazine (above).
15
Photo Of the dayLast year, we launched the Photo of the Day campaign in an effort to engage the campus community and call attention to one of Wayne State’s most distinctive characteristics: its location. Since we started asking students, faculty and staff to share their unique perspectives, we’ve seen a tremendous response, with more than 500 total submissions and an average of three unique submissions per day. Photo of the Day has become a popular way for all members of the Wayne State community show off an incomparable campus and share their Warrior pride.
Wayne State University — Marketing and Communications — 2016
16
supporting and celebrating StudentsSupporting current students through key processes such as registration, enrollment verification, degree progress and graduation is essential to their success. But it’s also important to celebrate their achievements. We use a variety of methods both in print and online to cut out confusion and help them stay on track. And through the new Aim Higher in Action campaign, we’ve used the successful blueprint of the Professors Who Do campaign to single out students who embody what it means to Aim Higher.
1. Seek expert advice Meet with your advisor to develop a semester-by-semester, four-year academic plan in Degree Works. Schedule appointments at wams.wayne.edu.
2. Give yourself credit To end up with the 120 credits required for graduation, you will need to earn 15 credits every fall semester and 15 credits every winter semester. If you attend year-round, you can earn 12 credits each fall and winter semester and 6 during spring/summer.
3. Go to class – seriouslyThe path to success is simple: Show up, take notes, participate and study. Profs take attendance, and missed classes could result in lost financial aid. Make sure you get the classes you need, when you need them, by taking advantage of priority registration.
4. Aim for A’s Some classes are more challenging than others, but if you always try your hardest — and get help from the Academic Success Center as needed — you’ll have a better shot at keeping your GPA above the recommended 3.0.
5. Budget wisely Fill out the FAFSA every year and follow advice offered by the Office of Student Financial Aid and the Academic Success Center’s financial literacy coordinator.
6. Put school first If you’re working in addition to taking classes, limit those hours to 20 per week. Remember: Every hour spent in class requires two hours of homework and studying. Wayne State is your most important job until you graduate.
GRADUATE ON TIME6 steps to getting out the door in 4
AIM HIGHER
Note: Some programs of study require more than four years. Take the pledge to graduate in a timely manner.
Top: Redesigned websites for the Dean of Students Office and Commencement make it easier for students to access important information at any stage of their academic careers.
Bottom: Coordinated print and digital campaigns helped students understand their role in the new enrollment verification process and guide them toward timely graduation.
17
A I M H I G H E R I N A C T I O N
“ Wayne State gave me the chance to truly serve my community.”
Ariana ShaneSchool of Medicine
Ariana was born and raised in Detroit. She always wanted to be a doctor, but her interest grew after watching her grandmother struggle with recurring seizures. After graduating from the University of Michigan, she worked as a medical scribe at Troy Beaumont Hospital and developed a passion for emergency medicine. Now in her second year of the M.D. program, Ariana volunteers at health fairs coordinated by DMC Sinai-Grace, the hospital she was born in. She’s also co-president of LGBT People in Medicine, co-coordinator of the Warrior M.D. Ambassadors and a volunteer with the Code Blue Organization, teaching young students about science and medicine. After graduation, she hopes to become a U.S. Army physician to honor her late grandfather.
Ariana is what it looks like to aim higher.
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A I M H I G H E R I N A C T I O N
“ I chose to study environmental science to understand the influence of humans on the earth’s ecosystems.”
Andrew Camilleri College of Liberal Arts and Sciences
Meet Andrew Camilleri. His research has taken him from collecting invasive species in the murky waters of the Clinton River to analyzing the DNA of E.coli in Lake St. Clair. His most recent endeavor found him knee-deep in the frigid Rouge River searching for stoneflies with the nonprofit organization Friends of the Rouge. For Andrew, this extracurricular research is a chance to make a bigger impact on the environment — specifically, the world’s waterways. To make that dream a reality, he’s applied to graduate programs in ecology across the country and plans to continue on to a Ph.D. in the subject — a decision inspired by his research at Wayne State.
Andrew is what it looks like to aim higher.
A I M H I G H E R I N A C T I O N
“ I realized you can use the law to help people during a difficult time. I knew Wayne Law would help me reach my goals.”
Eryka Symington Law School
Law school was always on Eryka’s mind. But when her father passed away in 2013, she had to manage his estate on her own and decided to help others facing the same challenges. Eryka came to Wayne Law in 2014 after learning about the school’s Legal Advocacy for People with Cancer Clinic (LAPC). It’s rare for a first-year student to join LAPC, but Eryka’s passion helped her earn a place as a summer fellow. Now in her third year, she helps low-income patients with insurance, housing, employment, life planning, public benefits and more. Eryka plans to build a career in legal advocacy, helping people plan for the unexpected and make life easier for their loved ones when they pass away.
Eryka is what it looks like to aim higher.
A I M H I G H E R I N A C T I O N
“ Wayne State feels like home. This environment has changed me in the best possible way.”
Dazmonique Carr College of Education
Dazmonique “Daz” Carr came to WSU from Lawnside, New Jersey, on scholarship to join the track and field program’s first official class. Studying kinesiology with a minor in nutrition and food science, she’s fostered a passion for serving Detroit’s youth. She mentors students at Blanche Kelso Bruce Academy on fitness, nutrition and transitioning to high school. She’s also a volunteer coordinator for NutriWayne, a student ambassador, a volunteer at Detroit Children’s Center and a dedicated contributor to the College of Education’s community outreach initiatives. This all-region student athlete’s next step is to graduate and qualify for the 2020 Olympic trials. After that, she plans to build a career teaching inner-city youth how to lead healthy lives through proper nutrition and exercise.
Dazmonique is what it looks like to aim higher.
Daz_Carr.indd 1 8/30/16 11:31 AM
A I M H I G H E R I N A C T I O N
“ Everyone should be able to live a healthy life, and I want to help ensure that.”
Abbass Berjaoui College of Liberal Arts
and Sciences
A refugee of the 2006 Lebanon War, Abbass is channeling his difficult experiences to address health disparities in Detroit. Before fleeing the country, Abbass and his family sought refuge in the mountains of Lebanon, relying on foreign aid for basic necessities and a free clinic for medical care. When he came to Detroit and noticed many communities facing similar problems, he decided to take action. Abbass founded MedEq: Medical Equity at Wayne State, a nonprofit student organization focused on reducing health disparities and promoting equity in the health care system. By categorizing disparities, students in MedEQ work in schools and communities to solve problems with a specific focus. Abbass is looking for ways to expand the organization to other universities and, after graduation, he plans to establish free clinics throughout Detroit.
Abbass is what it looks like to aim higher.
A I M H I G H E R I N A C T I O N
“ My goal has always been to change the world — one person at a time.”
Keiara Bell College of Liberal Arts and Sciences
Growing up on Detroit’s west side, Keiara has walked in picket lines, organized neighborhood patrols and championed positive change in her community. She is an accomplished singer and multi-instrumentalist who’s performed in five different languages. At Wayne State, she’s been a member of the Public Relations Student Society of America, Pre-Law Student Association and Comerica Scholars. She served as president of the Campus Ministry for two years and is currently director of community affairs for the Student Senate. After earning her bachelor’s in public relations, Keiara is pursuing a master’s in urban planning with a concentration in housing and urban development, which she’ll use to help bring Detroit’s revitalization from the city center into the neighborhoods.
Keiara is what it looks like to aim higher.
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Wayne State University — Marketing and Communications — 2016
18
LicensingOur new partnership with Learfield Licensing Partners will expand Wayne State’s reach in stores across the state and add greater variety to WSU-branded merchandise both on and off campus. There will soon be more ways than ever to show your Warrior pride, and our new licensing process benefits student organizations and other groups on campus looking to produce their own high-quality, officially licensed products.
Reproduction of any logos or wordmarks is prohibited without the approval of Wayne State University and Learfield Licensing Partners.
For licensing information, please contact Learfield Licensing Partners at (616) 395-0676.
Page 3 college.trademarxonline.com
WAYNE STATE UNIVERSITY
August 2016
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Gold PMS 1225 C 255-217-105 FFCC33 C:0% M:19% Y:71% K:0%
Black Process Black
CUSTOM GRAPHICS
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EventsFrom groundbreaking ceremonies to visits from dignitaries, the Special Events team handles every facet of event planning to make sure things run smoothly. We support them with programs, signage and other materials to make sure every attendee enjoys their experience. We also coordinate events on and around campus to engage the Midtown community and connect with students in new and exciting ways.
NON-PROFITUS POSTAGE
PAIDDETROIT MI
PERMIT NO 3844
WAYNE STATE UNIVERSITY’S POLICE DEPARTMENT
CELEBRATING
police_banner.indd 1 6/27/16 2:17 PM
Please see important guest information on reverse.
Mike Ilitch School of Business College of Engineering
Eugene Applebaum College of Pharmacy and Health SciencesSchool of Social Work
General Admission SeatingA
ll guests must have ticket for
admission to cerem
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Saturday, December 10, 20162 p.m.
Matthaei Physical Education Center5101 John C. Lodge, Detroit
Doors open at 12:30 p.m. • Guests must be seated by 1:45 p.m.
2016
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For more information, visit wayne.edu/warriordays.
MONDAY, SEPT. 12University Address Student Center Building, Ballroom, 10 a.m. President M. Roy Wilson speaks to the campus community about the state of the university.
American Red Cross Blood Drive The Towers, Living Room, 11 a.m.-5 p.m. Donate blood in honor of Sept. 11. Visit redcrossblood.org and enter code WSU to reserve your spot.
Student Veterans Organization Fall Welcome Back Keast Commons, 11 a.m.-5 p.m. Join the Student Veterans Organization as it provides outreach and camaraderie in a carnival format for Wayne State alumni, staff and students.
Oakland Center Student Success Night 33737 W. 12 Mile Road, Farmington Hills, 5-7 p.m.Learn more about student support services at the WSU Oakland Center, including academic and financial aid advising. Light refreshments served.
TUESDAY, SEPT. 13American Red Cross Blood Drive Student Center Building, Room 285, 11 a.m.-5 p.m.
Taste of Detroit Gullen Mall, noon-2 p.m. Sample fare from Midtown’s eclectic restaurants and eateries.
U-Create: Poké Hunt Student Center Building, Lower Level, 8-11 p.m. Come join the Campus Activities Team for a scavenger hunt, Pokémon style!
WEDNESDAY, SEPT. 14American Red Cross Blood Drive Student Center Building, Room 285, 11 a.m.-5 p.m.
Student Organization Day Gullen Mall, 11 a.m.-2 p.m. Learn about the more than 400 student organizations on campus and how you can get involved.
Farmers Market 5401 Cass Avenue, 11 a.m.-4 p.m. Get farm-fresh and locally produced foods at an affordable price. Buy lunch and stock up for dinner.
The SHOP TechTown, 440 Burroughs, 11 a.m.-3 p.m. The SHOP offers local retailers the opportunity to test their market, products and salesmanship in a low-risk setting.
THURSDAY, SEPT. 15American Red Cross Blood Drive Student Center Building, Room 285, 11 a.m.-5 p.m.
Citizenship Festival Undergraduate Library, 11 a.m.-3 p.m. Come celebrate Wayne State’s diverse community!
Alpha Phi Omega Informational Meeting Student Center Building, Ballroom B, 5-6:30 p.m. A national coeducational service organization founded on the principles of leadership, friendship and service.
Thursdays in the D: Detroit Experience Factory Bus Tour 7-10 p.m. Come join the Campus Activities Team while we tour Detroit. Shuttles will run from 6-11 p.m. outside of Dunkin’ Donuts on Anthony Wayne Drive and at University Towers on Cass Avenue.
FRIDAY, SEPT. 16Women’s Volleyball vs. Tiffin Matthaei Physical Education Center, 7 p.m.
SATURDAY, SEPT. 17Women’s Volleyball vs. Ashland Matthaei Physical Education Center, 2 p.m.
You Can’t Take it With You Hilberry Theatre, 8 p.m. Enjoy a classic American comedy about an engaged couple’s well-meaning attempt to bring their two families together over dinner.
Tailgate Party Matthaei Parking Lot, 2-6 p.m. Join the Campus Activities Team as we prepare to support our Warriors on the field in the first night game of the season.
Warrior Football Home Opener vs. Lake Erie Adams Field, 6 p.m. Be part of the Warrior Zone student section, where all students will receive a free T-shirt to help show their school pride.
Football Game After-Party Matthaei Physical Education Center, 6-11 p.m. Stay after the game and enjoy a DJ, glow laser tag, video games, inflatables and much more.
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Top: We helped WSUPD celebrate 50 years of service in July, and we make sure graduates are prepared for their own celebration by coordinating Grad Expo and Commencement.
Bottom: The second annual Warrior Days brought the campus community together for a weeklong celebration to kick off the fall 2016 semester. And the Warrior Wednesdays Trade Your Tee initiative saw a four-hour window where nearly 350 students traded in other colleges’ apparel for new Wayne State gear.
Wayne State University — Marketing and Communications — 2016
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UPCOMING EVENTS
Knowledge on Tap — The Chemistry of Beer: From Bench to BarstoolWSU Insiders — Project Runway Wayne State, exploring the fashion design and merchandising program
Wayne State Insiders continues to give faculty, staff, alumni, families and friends a unique look at the university. Each month, more than 1,000 people are invited to campus to learn more about Wayne State’s positive impact in our region and important role in Detroit’s urban renewal. Meanwhile, Knowledge on Tap has become a wildly popular mainstay at Hopcat Detroit, bringing faculty members into the community to share their knowledge on everything from eating insects to revitalizing urban neighborhoods.
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The second annual Baroudeur cycling event brought more than 850 participants to campus, where they started and finished a ride through Detroit and surrounding communities. We helped create press materials, secure sponsors and recruit volunteers for this highly anticipated event, which raised more than $2,300 for student scholarships. Sign up at baroudeur.wayne.edu to take part in next year’s ride on Aug. 19.
Wayne State University — Marketing and Communications — 2016
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Video ContentUniversity Television brings Wayne State to life through creative projects and live coverage, working with clients to stream events and craft unique videos that engage, educate and celebrate. We share these videos with the world on YouTube or with key stakeholders as part of larger campaigns, using compelling content to speak to new and familiar audiences on campus and around the world.
Top: We showed how Wayne State students and faculty in the College of Fine, Performing and Communication Arts are pushing the boundaries of creativity and artistic expression in the CFPCA’s “Be Inspired” video.
Bottom: Wayne State alumni make a measurable impact in Michigan and around the world. They shared how their Wayne State education helped them thrive in a recent video for the Alumni Association.
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Top: Doritos visited campus to help drive voter registration and show Wayne State students what it means to have a voice as part of their “No Choice” campaign.
Bottom: New videos for the School of Medicine captured medical students’ journeys at WSU from the White Coat Ceremony through Commencement and showcased what it means to be a Warrior M.D.
Wayne State University — Marketing and Communications — 2016
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HLC Accreditation
Wayne State has been continuously accredited by the Higher Learning Commission (HLC) for more than a century. As we prepare for the next round of HLC evaluation in March, we’re using creative messaging and targeted outreach to explain the accreditation process and promote the university’s mission, vision and values.
2017 HLC REGIONALACCREDITATION at Wayne State University
AIM HIGHER
What is accreditation?For more than a century, Wayne State has been continuously accredited by the Higher Learning Commission (HLC), the federally recognized accrediting agency for all Michigan universities.
In March 2017, Wayne State will undergo the next round of evaluation. HLC representatives will be reaching out to the university community in the coming months before visiting campus to conduct their formal evaluation process on March 6 and 7.
For detailed information about the 2017 HLC accreditation process, visit hlc.wayne.edu.
Why is accreditation important?Accreditation directly reflects the quality of a Wayne State education, validating the hard work of students, faculty and all those who contribute to the university’s success.
External accreditation allows Wayne State to:• Continuously improve the quality
of programs
• Offer new degrees and certifications
• Sustain access to federally subsidizedfinancial aid
• Enable programs to receive publicfunding, including grants andcontracts
The Wayne State University missionDuring their campus visit on March 6 and 7, HLC reviewers will ask students,
faculty and staff about the university’s mission and strategic plan.
Create and advance knowledge, prepare a diverse student body to thrive, and positively impact
local and global communities.
Learn more about the university’s five-year strategic plan, Distinctively Wayne State, at strategicplan.wayne.edu.
I live this mission by ...
Name
Email address
DISTINCTIVELY Wayne State University
The university’s mission statement
Create and advance knowledge, prepare a diverse student body to thrive, and positively impact
local and global communities.
Take the mission social with #myWSUmission.
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Presidential CommunicationsWe work closely with President M. Roy Wilson to support and enhance his connection with the Wayne State community. Through speeches, written correspondence, videos and more, we help President Wilson engage with everyone from prospective students to prominent partners. As Wayne State continues to thrive, our collaboration with President Wilson helps him spread the word about the great things happening every day in the heart of Detroit.
NEW STUDENT CONVOCATION Tu e s d a y, A u g u s t 3 0 , 2 0 1 6
Welcome to Wayne State University, my fellow Warriors!
Convocation is the ceremonial start to your journey here at Wayne State. Today, you’ll be introduced to campus leaders, then hear some advice from a faculty member on making the most of your Warrior experience. Afterwards, you and your families are invited to join us at FestiFall for good food, giveaways and information on some of our many student organizations.
As you’re probably beginning to discover, Wayne State is a place of opportunity and excellence. You will have access to a broad range of degree programs, world-class research and teaching by talented faculty, international opportunities, intramural and intercollegiate sports, and a buzzing campus life.
Let’s explore our vibrant Midtown community, filled with art galleries, theatres, museums, restaurants, shops and sports arenas.
This is an exciting time for you, and for this great institution as well — a time of change, of growth, and of inspiration. I hope you’ll find that the Warrior spirit is infectious.
I’m delighted you’re here and I look forward to hearing about your future successes, both as a student and as a Wayne State University graduate. Best of luck on your journey.
M. Roy Wilson President
CONVOCATION CEREMONYWELCOME David Strauss Dean of Students
NATIONAL ANTHEM AND “HYMN TO WAYNE”
GREETINGS AND INTRODUCTION David Strauss
WELCOME FROM THE BOARD OF GOVERNORS Gary S. Pollard, Chair, Board of Governors
WELCOME FROM THE FACULTY Lou Romano, President, Academic Senate, Professor of Chemistry, College of Liberal Arts and Sciences
WELCOME FROM THE STUDENT SENATE Anthony Eid, President Student Senate
WELCOME FROM THE PROVOST AND INTRODUCTION OF KEYNOTE SPEAKER Keith Whitfield Provost
KEYNOTE ADDRESS Matthew J. Allen, Professor and Chair, Chemistry Department, College of Liberal Arts and Sciences
PRESENTATION OF THE INCOMING CLASS OF 2020
CLOSING REMARKS David Strauss
RECESSIONAL
Thank you to members of the WSU Warrior Marching Band, under the direction of Matthew Younglove, director of athletic bands, and Noah Horn, lecturer, choral ensembles, and director of the choral program, Department of Music, for their participation in today’s ceremony.
wayne.edu/social
AIM HIGHER
Wayne State University Board of GovernorsGary S. Pollard, chair, Paul E. Massaron, vice chair, Diane L. Dunaskiss, Sandra Hughes O’Brien,
Marilyn Kelly, David Nicholson, Dana Thompson, Kim Trent, M. Roy Wilson, ex officio
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Detroit Free Press, WJBK Fox 2, WDET-FM, WJRT-TV (Flint), WWJ-AM, WJR-AM, 6/8; WXYZ-TV, 6/7 Wayne State offers free parking for newly admitted
freshmen
University Research Corridor, 6/3 Addressing health disparities: Wayne State University’s
IBio Center
WJR-AM, 6/17 Healthy Urban Waters Initiative
New York Times, ABC News, 7/8 Researchers move forward on study on Flint water, health
Detroit News, Mlive, WJR-AM, MY TV20, WJBK Fox 2, WWJ-AM, WXYZ-TV, WJRT-TV (Flint), WDET-FM, WDIV-TV, Charlotte Observer (Charlotte, N.C.), KUSI-TV (San Diego), Houston Chronicle, Bio Space, Greenwich Time (Greenwich, Conn.), NWITimes (Indiana), Daily Detroit, San Francisco Chronicle, Alpena News, Michigan Chronicle, Crain’s Detroit Business, The Architects Newspaper, Detroit Legal News, Commercial Property Executive, Detroit Auto Scene, 7/20 Construction to start on WSU’s Ilitch business school
Detroit Free Press, 8/12 Wayne State MBA enrollment grows 85 percent over
2 years
WJBK Fox 2, WWJ-AM, 8/27 Wayne State welcomes a record 1,000 freshmen on
move-in day
Detroit Free Press, Detroit News, WXYZ-TV, Crain’s Detroit Business, Daily Detroit, San Francisco Chronicle, Houston Chronicle, 9/16 Wayne State University has first enrollment jump in
7 years
Detroit News, American School & University, Reading Eagle (Reading, Penn), WDIV-TV, WJR-AM, WWJ-AM, 9/22; Detroit Legal News, The Daily Progress (Charlottesville, Va.), 9/23 WSU gets $2.5M from Lear Corp. for business school
Newswise, News-Medical, The Fresno Bee (San Francisco), 9/28;The Washington Times, CBS Detroit, Fox News Health, 9/29 Wayne State University awarded $15.7 million NIH
grant to address HIV prevention among youth
The Office of Communications is the primary liaison between the university and the news media, supporting MAC’s mission through proactive media relations and rapid response to media issues and inquiries. The communications team collaborates with the broader WSU community to identify, develop and distribute stories that reflect the university’s goals of teaching, research and community service.
The Office of Communications:
• Develops and pitches news stories and features for print, broadcast and online outlets
• Records, analyzes and monitors media coverage
• Connects media with faculty experts for interviews
• Arranges and facilitates media briefings
• Works closely with the Wayne State University Police Department to manage all external communications in emergency situations and plays a key role in crisis contingency planning