Download - Amec 2015 Integrated PR Measurement workshop
Transcript
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WiFi AccessUser name: Password:
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Winning in Integrated Measurement
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Leader vs Follower
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Spot the Signs of Integration
• Change in client internal org structure • Diverse agency types briefed on same project• Client blending agency teams on projects
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Leading the Integration Shift
• Thought leadership – visibly advocating change• Packaging case studies of integrated measurement• An appointed leader – the passionate internal champion • Internal training workshops• For agencies – develop an integrated client target list• For clients – integrated agencies you want to partner with• Membership of AMEC!
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Talent Implications
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Product Implications